Brand page · Jewelry · Australia
THE SILVER COLLECTIVE: 107k visits a month, 117 active Meta ads, Gravity score 529.
THE SILVER COLLECTIVE — THE SILVER COLLECTIVE is an Australian jewellery brand that offers affordable sterling silver jewellery including rings, earrings, bracelets and accessories. The brand was started by mother and daughter duo Maria and Anastasia in 2015. In September 2026 thesilvercollective.com drew an estimated 107k visits, up 59% on the month before. It ranks #59 of 4,011 Jewelry brands in Australia and holds a 2.3 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Jewelry brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
THE SILVER COLLECTIVE is an Australian jewellery brand that offers affordable sterling silver jewellery including rings, earrings, bracelets and accessories. The brand was started by mother and daughter duo Maria and Anastasia in 2015.
01 · Traffic
How much traffic THE SILVER COLLECTIVE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
THE SILVER COLLECTIVE drew an estimated 107k visits in September 2026, up 59% on the month before and up 21% over three months.
- Worldwide#88,324of 4.5m sites · Top 5%
- In Australia#1,968of 105k sites · Top 5%
- Jewelry, worldwide#1,887of 132,285 brands · Top 5%
- Jewelry, Australia#59of 4,011 brands · Top 5%
107k
estimated visits in September
1 mo ▲ +59.0%4 mo ▲ +21.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about THE SILVER COLLECTIVE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
THE SILVER COLLECTIVE holds 2.3 out of 5 on Trustpilot over 13 reviews, 3 of them in the last twelve months: 15% of customers give five stars and 85% one star.
Jewelry Store Jeweler Jewellery Manufacturer Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What THE SILVER COLLECTIVE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
THE SILVER COLLECTIVE sells on Shopify, 98% of its catalogue in stock. The best seller is Gift Wrapping, at A$8.99, followed by A-Z Letter Necklaces and Jet Earrings.
#1Gift WrappingTHE SILVER COLLECTIVEA$8.99In stock
#2A-Z Letter NecklacesTHE SILVER COLLECTIVEA$106.00–A$115.00In stock
Jet EarringsTHE SILVER COLLECTIVEA$118.00–A$128.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places THE SILVER COLLECTIVE in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 52% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$73.92
- Currency
- AUD
04 · Ads
What THE SILVER COLLECTIVE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
THE SILVER COLLECTIVE runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2023 (image, text, video).
Custom Tennis BraceletThe Silver Collective6 Oct 2026video
Premium 925 Sterling SilverThe Silver Collective6 Oct 2026image
New ArrivalsThe Silver Collective6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026The Silver Collective Pty Ltdverified
Text ad20 Oct 2026The Silver Collective Pty Ltdverified
Image ad20 Oct 2026The Silver Collective Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about THE SILVER COLLECTIVE.
The creators who tag @thesilvercollective on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thesilvercollective on Instagram, led by H E I D I / H A N N E L E (11.7k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HH E I D I / H A N N E L E@heidi__hannele · INTL | Photography visual arts Creator | 11.7k | 0.4% | 9 | Tagged @thesilvercollective |
06 · Competitors according to Gravity
Who THE SILVER COLLECTIVE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for THE SILVER COLLECTIVE among Jewelry brands in Australia. The closest is Kevangi, then Ivory & Sterling, capellaandco.com.au, Wyldflower Jewellery, Mob Dark, Jewellery.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kevangikevangi.com | |||||||
| Ivory & Sterlingivorysterling.com.au | |||||||
| capellaandco.com.aucapellaandco.com.au | |||||||
| Wyldflower Jewellerywyldflowerjewellery.com.au | |||||||
| Mob Darkmobdark.com | |||||||
| Jewelleryloveisabellejewellery.com |
07 · Company
The company behind THE SILVER COLLECTIVE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
THE SILVER COLLECTIVE is a company based in St Peters, Australia, founded in 2015 according to LinkedIn, on a domain registered in February 2018. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · St Peters
- Founded
- 2015, per LinkedIn
- Domain registered
- 9 Feb 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thesilvercollective.com · Shopify · AUD
- Catalogue
- 169 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about THE SILVER COLLECTIVE
What people ask Google about THE SILVER COLLECTIVE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is THE SILVER COLLECTIVE legit?
According to Gravity by Benchr, THE SILVER COLLECTIVE is a brand based in St Peters, Australia: its website has existed since February 2018, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 130,867 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
THE SILVER COLLECTIVE reviews
Customers rate THE SILVER COLLECTIVE 2.3 out of 5 on Trustpilot over 13 reviews, 3 of them in the last twelve months: 15% give five stars, 85% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does THE SILVER COLLECTIVE sell?
THE SILVER COLLECTIVE is an Australian jewellery brand that offers affordable sterling silver jewellery including rings, earrings, bracelets and accessories. The brand was started by mother and daughter duo Maria and Anastasia in 2015. Gravity by Benchr classifies it under Jewelry, with Rings making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does THE SILVER COLLECTIVE cost?
THE SILVER COLLECTIVE's best seller, Gift Wrapping, sells A$8.99 on thesilvercollective.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check thesilvercollective.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a THE SILVER COLLECTIVE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: THE SILVER COLLECTIVE advertises on Facebook and Instagram and on Google, where its offers often run. Check thesilvercollective.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy THE SILVER COLLECTIVE?
THE SILVER COLLECTIVE sells on its own website, thesilvercollective.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns THE SILVER COLLECTIVE?
Gravity by Benchr records a company based in St Peters, Australia, founded in 2015 according to LinkedIn, on a domain registered in 2018, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is THE SILVER COLLECTIVE growing?
Yes. Gravity by Benchr estimates about 107,300 visits to thesilvercollective.com in September 2026, up 59% in a month and up 21% over three months. THE SILVER COLLECTIVE ranks #59 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does THE SILVER COLLECTIVE use?
Gravity by Benchr identifies thesilvercollective.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does THE SILVER COLLECTIVE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for THE SILVER COLLECTIVE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, THE SILVER COLLECTIVE ranks #59 of 4,011 by estimated traffic. Its closest competitors on the same market are Kevangi, Ivory & Sterling, capellaandco.com.au, Wyldflower Jewellery and Mob Dark. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with THE SILVER COLLECTIVE.