Brand page · Kitchen & Dining · Australia
The Somewhere Co: 263k visits a month, 170 active Meta ads, Gravity score 565.
The Somewhere Co — The Somewhere Co. AUS is a lifestyle company that creates bold and colourful everyday wares including lunch bags, containers, travel accessories, beach gear, and fashion items for home, work, and play. In September 2026 thesomewhereco.com drew an estimated 263k visits, up 12% on the month before. It ranks #17 of 4,419 Kitchen & Dining brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 51 peers: Kitchen & Dining brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Somewhere Co. AUS is a lifestyle company that creates bold and colourful everyday wares including lunch bags, containers, travel accessories, beach gear, and fashion items for home, work, and play.
01 · Traffic
How much traffic The Somewhere Co gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Somewhere Co drew an estimated 263k visits in September 2026, up 12% on the month before and up 5% over three months.
- Worldwide#41,708of 4.5m sites · Top 1%
- In Australia#849of 105k sites · Top 1%
- Kitchen & Dining, worldwide#841of 145,612 brands · Top 1%
- Kitchen & Dining, Australia#17of 4,419 brands · Top 1%
263k
estimated visits in September
1 mo ▲ +11.7%4 mo ▲ +5.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Somewhere Co.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Somewhere Co holds 3.0 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Clothing Store Baby Store Women's Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Somewhere Co sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Somewhere Co sells on Shopify, 97% of its catalogue in stock. The best seller is Shipping Insurance, at A$1.99, followed by The Satchel - Lunch Bag - Rosé All Day and The Graze - Lunch Bag - Rosé All Day.
#1Shipping InsuranceThe Somewhere CoA$1.99In stock
#2The Satchel - Lunch Bag - Rosé All DayThe Somewhere CoA$54.00In stock
#3The Graze - Lunch Bag - Rosé All DayThe Somewhere CoA$45.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Somewhere Co in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 93% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$57.06
- Currency
- AUD
04 · Ads
What The Somewhere Co is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Somewhere Co runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
THE BEST TOTEThe Somewhere Co.7 Oct 2026image
LUNCH MADE CUTEThe Somewhere Co.7 Oct 2026video
NEW TOTESThe Somewhere Co.7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026The Somewhere Coverified
Text ad19 Oct 2026The Somewhere Co Group LLCverified
Text ad19 Oct 2026广州番禺区森禾园艺经营店(个体工商户)verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Somewhere Co.
The creators who tag @thesomewhereco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Somewhere Co competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Somewhere Co among Kitchen & Dining brands in Australia. The closest is PlanetBox, then Bentgo, BlackBlum, Basil, Rabitat, Sistema.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PlanetBoxplanetbox.com | |||||||
| Bentgobentgo.com | |||||||
| BlackBlumblack-blum.com | |||||||
| Basilyourbasil.com | |||||||
| Rabitatrabitat.com | |||||||
| Sistemasistemaplastics.com |
07 · Company
The company behind The Somewhere Co.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Somewhere Co is a company based in Newstead, Australia, on a domain registered in March 2020. It employs about 34 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Newstead
- Founded
- Data not available
- Domain registered
- 5 Mar 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 34 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thesomewhereco.com · Shopify · AUD
- Catalogue
- 505 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Somewhere Co
What people ask Google about The Somewhere Co.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Somewhere Co legit?
According to Gravity by Benchr, The Somewhere Co is a brand based in Newstead, Australia: its website has existed since March 2020, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 180,111 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Somewhere Co?
The Somewhere Co. AUS is a lifestyle company that creates bold and colourful everyday wares including lunch bags, containers, travel accessories, beach gear, and fashion items for home, work, and play. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Somewhere Co prices: how much is it?
The Somewhere Co's best seller, Shipping Insurance, sells A$1.99 on thesomewhereco.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check thesomewhereco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Somewhere Co discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Somewhere Co advertises on Facebook and Instagram and on Google, where its offers often run. Check thesomewhereco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Somewhere Co?
The Somewhere Co sells on its own website, thesomewhereco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Somewhere Co?
Gravity by Benchr records a company based in Newstead, Australia, whose domain was registered in 2020, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Somewhere Co doing well?
Yes. Gravity by Benchr estimates about 262,700 visits to thesomewhereco.com in September 2026, up 12% in a month and up 5% over three months. The Somewhere Co ranks #17 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Somewhere Co use?
Gravity by Benchr identifies thesomewhereco.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Somewhere Co spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Somewhere Co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Australia?
Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, The Somewhere Co ranks #17 of 4,419 by estimated traffic. Its closest competitors on the same market are PlanetBox, Bentgo, BlackBlum, Basil and Rabitat. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Somewhere Co.