Brand page · Clothing
The Stone: 203k visits a month, 42 active Meta ads.
The Stone — The Stone is a Dutch clothing retailer offering women's and men's fashion from over 40 brands including Harper & Yve, Geisha, PME Legend, and Only. In September 2026 thestone.nl drew an estimated 203k visits, up 31% on the month before. It ranks #51 of 4,523 Clothing brands and holds a 4.1 Trustpilot rating over 389 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
The Stone is a Dutch clothing retailer offering women's and men's fashion from over 40 brands including Harper & Yve, Geisha, PME Legend, and Only.
01 · Traffic
How much traffic The Stone gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Stone drew an estimated 203k visits in September 2026, up 31% on the month before and up 5% over three months.
- Worldwide#51,843of 4.5m sites · Top 5%
- In Netherlands#673of 78.6k sites · Top 1%
- Clothing, worldwide#4,728of 459,295 brands · Top 5%
- Clothing, Netherlands#51of 4,523 brands · Top 5%
203k
estimated visits in September
1 mo ▲ +30.8%4 mo ▲ +5.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Stone.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Stone holds 4.1 out of 5 on Trustpilot over 389 reviews, 270 of them in the last twelve months: 53% of customers give five stars and 26% one star. That volume places The Stone in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Clothing Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Stone sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Stone's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Stone in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What The Stone is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Stone runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Petrol muts m-3040-cap820The Stone7 Oct 2026image
De nieuwste collectie van PME LegendThe Stone4 Oct 2026video
Casual & comfortabel dit najaarThe Stone2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VI Brand BVverified
Text ad20 Oct 2026VI Brand BVverified
Text ad20 Oct 2026VI Brand BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Stone.
The creators who tag @the.stone.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Stone competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Stone among Clothing brands. The closest is reserved.com, then Rails, Threadbare, Everlane, Jean Jail, TIME AFTER TIME.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| reserved.comreserved.com | |||||||
| Railsrails.com | |||||||
| Threadbarethreadbare.com | |||||||
| Everlaneeverlane.com | |||||||
| Jean Jailjeanjail.com.au | |||||||
| TIME AFTER TIMEtime-after-time.jp |
07 · Company
The company behind The Stone.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Stone is an e-commerce brand, founded in 1994 according to LinkedIn, on a domain registered in April 2000. It employs about 300 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1994, per LinkedIn
- Domain registered
- 15 Apr 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 300 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thestone.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Stone
What people ask Google about The Stone.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Stone a legit company?
According to Gravity by Benchr, The Stone is a brand: its website has existed since April 2000, its Trustpilot profile is claimed by the brand, it employs 300 people on LinkedIn, it has 22,343 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
The Stone reviews: is it worth it?
Customers rate The Stone 4.1 out of 5 on Trustpilot over 389 reviews, 270 of them in the last twelve months: 53% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Stone?
The Stone is a Dutch clothing retailer offering women's and men's fashion from over 40 brands including Harper & Yve, Geisha, PME Legend, and Only. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does The Stone have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Stone advertises on Facebook and Instagram and on Google, where its offers often run. Check thestone.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind The Stone?
Gravity by Benchr records a company, founded in 1994 according to LinkedIn, on a domain registered in 2000, with 300 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Stone doing well?
Yes. Gravity by Benchr estimates about 202,800 visits to thestone.nl in September 2026, up 31% in a month and up 5% over three months. The Stone ranks #51 of 4,523 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is The Stone's ad budget?
Gravity by Benchr does not publish a spend figure for The Stone on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, The Stone ranks #51 of 4,523 by estimated traffic. Its closest competitors on the same market are reserved.com, Rails, Threadbare, Everlane and Jean Jail. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Stone.