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- Outdoor Recreation
- The SUP Company
Brand page · Outdoor Recreation · United Kingdom
The SUP Company traffic, ads & competitors 60.8k visits a month, 2 active Meta ads, Gravity score 481.
The SUP Company — The SUP Company is a watersports retailer specializing in stand up paddleboards, foils, wings, wetsuits, and related equipment. They offer products from leading brands and operate a test center in the UK. In September 2026 thesupco.com drew an estimated 60.8k visits, down 35% on the month before. It ranks #151 of 3,414 Outdoor Recreation brands in the United Kingdom and holds a 2.5 Trustpilot rating over 107 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The SUP Company is a watersports retailer specializing in stand up paddleboards, foils, wings, wetsuits, and related equipment. They offer products from leading brands and operate a test center in the UK.
01 · Traffic
The SUP Company website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The SUP Company drew an estimated 60.8k visits in September 2026, down 35% on the month before and up 8% over three months.
- Worldwide#143,749of 4.5m sites · Top 5%
- In United Kingdom#7,553of 192k sites · Top 5%
- Outdoor Recreation, worldwide#2,963of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#151of 3,414 brands · Top 5%
60.8k
estimated visits in September
1 mo ▼ −34.8%4 mo ▲ +8.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The SUP Company reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The SUP Company holds 2.5 out of 5 on Trustpilot over 107 reviews, 6 of them in the last twelve months: 73% of customers give five stars and 15% one star. That volume places The SUP Company in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Sports Store Surf Shop Sportswear Store Activewear Store Windsurfing Store Skateboard Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The SUP Company best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The SUP Company sells on Shopify, 96% of its catalogue in stock. The best seller is Fanatic Carbon Pure 3 piece paddle, at £59.95, followed by Fanatic Fly Air 10'4 Pure and Fanatic Ray Air Pure.
#1Fanatic Carbon Pure 3 piece paddleThe SUP Company£59.95In stock
#2Fanatic Fly Air 10'4 PureThe SUP Company£299.00In stock
#3Fanatic Ray Air PureThe SUP Company£384.00–£398.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The SUP Company in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 8% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$395.75
- Currency
- GBP
04 · Ads
The SUP Company ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The SUP Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
default_collection_headlineThe SUP Company13 Jun 2026image
Red Paddle Co 10'6 Ride£599The SUP Company20 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Above Board (Solent) Ltdverified
Text ad20 Oct 2026Above Board (Solent) Ltdverified
Text ad30 Dec 2025Above Board (Solent) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The SUP Company influencers
The creators who tag @thesupco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thesupco on Instagram, led by BangProof (13.1k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBangProof@bangproof_helmet_hats · 🇵🇱 PL | Fitness sport bodybuilding Creator | 13.1k | 2.7% | 1 | Tagged @thesupco |
06 · Competitors according to Gravity
The SUP Company competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The SUP Company among Outdoor Recreation brands in the United Kingdom. The closest is Down the Line Surf, then Radical Rider, Mikes Dive Store, The Kitesurf Centre, Bodyboard HQ, Wetsuit Centre.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Down the Line Surfdownthelinesurf.co.uk | |||||||
| Radical Riderradicalrider.co.uk | |||||||
| Mikes Dive Storemikesdivestore.com | |||||||
| The Kitesurf Centrethekitesurfcentre.com | |||||||
| Bodyboard HQbodyboardhq.co.uk | |||||||
| Wetsuit Centrewetsuitcentre.co.uk |
07 · Company
Who is behind The SUP Company?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The SUP Company is a company based in Southampton, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in February 2016. It employs about 2 people.
- Entity country
- 🇬🇧 United Kingdom · Southampton
- Founded
- 2014, per LinkedIn
- Domain registered
- 11 Feb 2016
- Employees
- 2 on LinkedIn
- Own store
- thesupco.com · Shopify · GBP
- Catalogue
- 210 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The SUP Company
What people ask Google about The SUP Company.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The SUP Company legit or a scam?
According to Gravity by Benchr, The SUP Company is a brand based in Southampton, United Kingdom: its website has existed since February 2016, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 4,427 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The SUP Company reviews
Customers rate The SUP Company 2.5 out of 5 on Trustpilot over 107 reviews, 6 of them in the last twelve months: 73% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The SUP Company known for?
The SUP Company is a watersports retailer specializing in stand up paddleboards, foils, wings, wetsuits, and related equipment. They offer products from leading brands and operate a test center in the UK. Gravity by Benchr classifies it under Outdoor Recreation, with Boating & Water Sports making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The SUP Company prices: how much is it?
The SUP Company's best seller, Fanatic Carbon Pure 3 piece paddle, sells £59.95 on thesupco.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check thesupco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The SUP Company discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The SUP Company advertises on Facebook and Instagram and on Google, where its offers often run. Check thesupco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The SUP Company?
The SUP Company sells on its own website, thesupco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The SUP Company?
Gravity by Benchr records a company based in Southampton, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2016, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The SUP Company doing well?
Yes. Gravity by Benchr estimates about 60,800 visits to thesupco.com in September 2026, down 35% in a month and up 8% over three months. The SUP Company ranks #151 of 3,414 Outdoor Recreation brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The SUP Company use?
Gravity by Benchr identifies thesupco.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The SUP Company spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The SUP Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in the United Kingdom?
Among Outdoor Recreation brands in the United Kingdom in the Gravity by Benchr index, The SUP Company ranks #151 of 3,414 by estimated traffic. Its closest competitors on the same market are Down the Line Surf, Radical Rider, Mikes Dive Store, The Kitesurf Centre and Bodyboard HQ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The SUP Company.