1. Gravity
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  5. The Wasabi Company

Brand page · Food Items · United Kingdom

The Wasabi Company Top 5% worldwide Top 5% in the United Kingdom Top 5% in Food Items Top 5% in Food Items in the United Kingdom
thewasabicompany.co.uk·🇬🇧 Dorchester, United Kingdom· Shopify·Since 2010

The Wasabi Company traffic, ads & competitors 58.4k visits a month, 4 active Meta ads, Gravity score 573.

The Wasabi Company — The Wasabi Company is a UK-based business that grows fresh wasabi and sells Japanese ingredients including citrus and condiments to home cooks, professional chefs and trade customers. In September 2026 thewasabicompany.co.uk drew an estimated 58.4k visits, down 1% on the month before. It ranks #161 of 5,144 Food Items brands in the United Kingdom and holds a 4.3 Trustpilot rating over 26 reviews.

thewasabicompany.co.uk@wasabigrowersuk 20.8kYouTube 864FacebookLinkedIn 297Trustpilot 4.3Meta Ad Library 4

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
58.4k
−1% vs. August 2026
Instagram followers
20.8k
1,266 posts · @wasabigrowersuk
Trustpilot
4.3
26 reviews · 3 in 12 months
Meta ads
4
active · on Google since 2024
Products
84%
in stock · 203 collections
Rank in the United Kingdom
#161
of 5,144 in Food Items
LinkedIn
297
followers · 11 employees
Earned media value
€1.1k
per month, Instagram

Gravity score

573/ 1000 · 10 of 10 indicators rated
Brand Power638
Momentum551
Performance532

Percentiles within 213 peers: Food Items brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

The Wasabi Company is a UK-based business that grows fresh wasabi and sells Japanese ingredients including citrus and condiments to home cooks, professional chefs and trade customers.

01 · Traffic

The Wasabi Company website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

The Wasabi Company drew an estimated 58.4k visits in September 2026, down 1% on the month before and up 17% over three months.

  • Worldwide#148,774of 4.5m sites · Top 5%
  • In United Kingdom#7,819of 192k sites · Top 5%
  • Food Items, worldwide#4,158of 260,714 brands · Top 5%
  • Food Items, United Kingdom#161of 5,144 brands · Top 5%
Monthly visitssource Sept 2026

58.4k

estimated visits in September

1 mo ▼ −1.1%4 mo ▲ +16.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

The Wasabi Company reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

The Wasabi Company holds 4.3 out of 5 on Trustpilot over 26 reviews, 3 of them in the last twelve months: 77% of customers give five stars and 8% one star. That volume places The Wasabi Company in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 26 reviews · 3 in 12 months
Top 50% review volumeTop 40% rating quality
5 ★77%
4 ★4%
3 ★8%
2 ★4%
1 ★8%

Japanese Grocery Store Japanese Delicacies Wholesale Food Store Produce Wholesaler Catering Food and Drink Supplier Restaurant Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

The Wasabi Company best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

The Wasabi Company sells on Shopify, 84% of its catalogue in stock. The best seller is Wasabi Plant, at £7.50, followed by Individual Fresh English Wasabi Rhizomes and Wasabi Mustard - 175g.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Tableware24%
Condiments & Sauces13%
Seasonings & Spices10%
Cooking & Baking Ingredients7%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items45%
Kitchen & Dining34%
Beverages11%
Plants6%
Books2%

The dominant category places The Wasabi Company in its comparison group.

Prices and ratingsstore data
Average rating
4.82 / 5
Rated products
48% of the catalogue
In stock
84%
Upper price quartile
US$35.07
Currency
GBP

05 · Influencers

The Wasabi Company influencers

The creators who tag @wasabigrowersuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @wasabigrowersuk on Instagram, led by Andrej Urosevic (748k followers, 1.3% engagement).

Influencersaccounts tagging @wasabigrowersuk · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAndrej Urosevic@andrejcooksfish · 🇬🇧 GBFood cooking nutrition Creator748k1.3%1Tagged @wasabigrowersuk
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

The Wasabi Company competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for The Wasabi Company among Food Items brands in the United Kingdom. The closest is SushiSushi, then Tubby Tom, Ottolenghi, Angus & Oink, Milk Maids, snowdoniacheese.co.uk.

CompetitorsFood Items · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
SushiSushisushisushi.co.uk
Tubby Tomtubbytoms.com
Ottolenghiottolenghi.co.uk
Angus & Oinkangusandoink.com
Milk Maidsmilk-maids.co.uk
snowdoniacheese.co.uksnowdoniacheese.co.uk
Competitors Gravity finds for The Wasabi Company. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare The Wasabi Company with SushiSushi

07 · Company

Who is behind The Wasabi Company?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

The Wasabi Company is a company based in Dorchester, United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in October 2010. It employs about 11 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Dorchester
Founded
2010, per LinkedIn
Domain registered
11 Oct 2010
Employees
11 on LinkedIn · 11-50
DistributionGravity index, Nov 2026
Own store
thewasabicompany.co.uk · Shopify · GBP
Catalogue
203 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about The Wasabi Company

What people ask Google about The Wasabi Company.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is The Wasabi Company a legit company?

According to Gravity by Benchr, The Wasabi Company is a brand based in Dorchester, United Kingdom: its website has existed since October 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 20,801 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about The Wasabi Company?

Customers rate The Wasabi Company 4.3 out of 5 on Trustpilot over 26 reviews, 3 of them in the last twelve months: 77% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is The Wasabi Company?

The Wasabi Company is a UK-based business that grows fresh wasabi and sells Japanese ingredients including citrus and condiments to home cooks, professional chefs and trade customers. Gravity by Benchr classifies it under Food Items, with Tableware making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

The Wasabi Company prices: how much is it?

The Wasabi Company's best seller, Wasabi Plant, sells £7.50 on thewasabicompany.co.uk. 84% of the catalogue is in stock. Gravity does not track prices daily: check thewasabicompany.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does The Wasabi Company have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: The Wasabi Company advertises on Facebook and Instagram and on Google, where its offers often run. Check thewasabicompany.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy The Wasabi Company?

The Wasabi Company sells on its own website, thewasabicompany.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns The Wasabi Company?

Gravity by Benchr records a company based in Dorchester, United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is The Wasabi Company doing well?

Yes. Gravity by Benchr estimates about 58,400 visits to thewasabicompany.co.uk in September 2026, down 1% in a month and up 17% over three months. The Wasabi Company ranks #161 of 5,144 Food Items brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does The Wasabi Company use?

Gravity by Benchr identifies thewasabicompany.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does The Wasabi Company spend on Meta ads?

Gravity by Benchr does not publish a spend figure for The Wasabi Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in the United Kingdom?

Among Food Items brands in the United Kingdom in the Gravity by Benchr index, The Wasabi Company ranks #161 of 5,144 by estimated traffic. Its closest competitors on the same market are SushiSushi, Tubby Tom, Ottolenghi, Angus & Oink and Milk Maids. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Wasabi Company.