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- The White Collection
Brand page · Jewelry · Australia
The White Collection traffic, ads & competitors 85.2k visits a month, 114 active Meta ads, Gravity score 641.
The White Collection — The White Collection is Australia's specialist bridal boutique offering designer wedding shoes, bridal jewellery, hair accessories, veils and wedding accessories. In September 2026 thewhitecollection.com.au drew an estimated 85.2k visits, up 52% on the month before. It ranks #73 of 4,011 Jewelry brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Jewelry brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The White Collection is Australia's specialist bridal boutique offering designer wedding shoes, bridal jewellery, hair accessories, veils and wedding accessories.
01 · Traffic
The White Collection website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The White Collection drew an estimated 85.2k visits in September 2026, up 52% on the month before and up 96% over three months.
- Worldwide#107,600of 4.5m sites · Top 5%
- In Australia#2,444of 105k sites · Top 5%
- Jewelry, worldwide#2,339of 132,285 brands · Top 5%
- Jewelry, Australia#73of 4,011 brands · Top 5%
85.2k
estimated visits in September
1 mo ▲ +52.5%4 mo ▲ +95.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The White Collection reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The White Collection holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Women's Clothing Store Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The White Collection best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The White Collection sells on Shopify, 97% of its catalogue in stock. The best seller is Clear Heel Stoppers - Prevent your heels from sinking into grass and mud, at A$12.95, followed by Alexene - White Pearl Low Block Bridal Heel and Alexandra - White Pearl Bridal Block Heel.
#1Clear Heel Stoppers - Prevent your heels from sinking into grass and mudThe White CollectionA$12.95In stock
#2Alexene - White Pearl Low Block Bridal HeelThe White CollectionA$480.00In stock
#3Alexandra - White Pearl Bridal Block HeelThe White CollectionA$480.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The White Collection in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 13% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$260.13
- Currency
- AUD
04 · Ads
The White Collection ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The White Collection runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (text).
On-trend, effortlessly chic, and made for all-day wear. This is bridal luxury, redefined.The White Collection Bridal Shoes and Accessories Australia6 Oct 2026video
Blue Heels Worth Saying Yes ToThe White Collection Bridal Shoes and Accessories Australia4 Oct 2026image
OUR BRIDAL FAVOURITES🤍The White Collection Bridal Shoes and Accessories Australia3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026TWELVE 48 PTY LTDverified
Text ad21 Oct 2026TWELVE 48 PTY LTDverified
Text ad20 Oct 2026TWELVE 48 PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The White Collection influencers
The creators who tag @thewhitecollectionau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
The White Collection competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The White Collection among Jewelry brands in Australia. The closest is Shouz, then SHOE ME, Bprimal, Hunter Store, SAMBAG, gladstonebridal.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shouzshouz.com.au | |||||||
| SHOE MEshoeme.com.au | |||||||
| Bprimalbprimal.com.au | |||||||
| Hunter Storehunterstore.com.au | |||||||
| SAMBAGsambag.com.au | |||||||
| gladstonebridal.com.augladstonebridal.com.au |
07 · Company
Who is behind The White Collection?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The White Collection is a company based in Haberfield, Australia. It employs about 3 people.
- Entity country
- 🇦🇺 Australia · Haberfield
- Employees
- 3 on LinkedIn
- Own store
- thewhitecollection.com.au · Shopify · AUD
- Catalogue
- 338 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The White Collection
What people ask Google about The White Collection.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The White Collection legit?
According to Gravity by Benchr, The White Collection is a brand based in Haberfield, Australia: it sells on a Shopify store, it employs 3 people on LinkedIn, it has 95,418 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The White Collection known for?
The White Collection is Australia's specialist bridal boutique offering designer wedding shoes, bridal jewellery, hair accessories, veils and wedding accessories. Gravity by Benchr classifies it under Jewelry, with Shoes making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The White Collection cost?
The White Collection's best seller, Clear Heel Stoppers - Prevent your heels from sinking into grass and mud, sells A$12.95 on thewhitecollection.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check thewhitecollection.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The White Collection discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The White Collection advertises on Facebook and Instagram and on Google, where its offers often run. Check thewhitecollection.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The White Collection?
The White Collection sells on its own website, thewhitecollection.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The White Collection?
Gravity by Benchr records a company based in Haberfield, Australia, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The White Collection doing well?
Yes. Gravity by Benchr estimates about 85,200 visits to thewhitecollection.com.au in September 2026, up 52% in a month and up 96% over three months. The White Collection ranks #73 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The White Collection use?
Gravity by Benchr identifies thewhitecollection.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The White Collection spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The White Collection on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, The White Collection ranks #73 of 4,011 by estimated traffic. Its closest competitors on the same market are Shouz, SHOE ME, Bprimal, Hunter Store and SAMBAG. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The White Collection.