Brand page · Decor · United States
Thymes: 40.4k visits a month, 5 active Meta ads, Gravity score 508.
Thymes — Thymes is a company that creates bath, body, and home fragrance products including candles and diffusers, inspired by nature and designed to elevate everyday experiences through captivating fragrances. In September 2026 thymes.com drew an estimated 40.4k visits, up 23% on the month before. It ranks #742 of 42,373 Decor brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 810 peers: Decor brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Thymes is a company that creates bath, body, and home fragrance products including candles and diffusers, inspired by nature and designed to elevate everyday experiences through captivating fragrances.
01 · Traffic
How much traffic Thymes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Thymes drew an estimated 40.4k visits in September 2026, up 23% on the month before and up 50% over three months.
- Worldwide#204,016of 4.5m sites · Top 5%
- In United States#64,670of 1.2m sites · Top 10%
- Decor, worldwide#4,298of 185,686 brands · Top 5%
- Decor, United States#742of 42,373 brands · Top 5%
40.4k
estimated visits in September
1 mo ▲ +23.5%4 mo ▲ +49.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Thymes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Thymes holds 2.7 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 20% of customers give five stars and 80% one star.
Cosmetics and Perfumes Supplier Candle Store Perfume Store Flavours, Fragrances and Aroma Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Thymes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Thymes sells on Shopify, 77% of its catalogue in stock. The best seller is Frasier Fir® Reed Diffuser Oil Refill, at US$36.00, followed by Frasier Fir® All-Purpose Cleaner and Frasier Fir® Pine Needle Candle.
#1Frasier Fir® Reed Diffuser Oil RefillThymesUS$36.00In stock
#2Frasier Fir® All-Purpose CleanerThymesUS$16.00In stock
#3Frasier Fir® Pine Needle CandleThymesUS$37.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Thymes in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 92% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$47.00
- Currency
- USD
04 · Ads
What Thymes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Thymes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
Meet Frasier Fir® TidingsThymes3 Oct 2026image
Thymes - Day Rise 6.5 oz Poured Candle - Candles - 6.5 oz / 185 gThymes30 Sept 2026image
Thymes - Goldleaf Hand Wash Refill - Hand Wash Refills - 24.5 fl oz / 725 mlThymes30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Thymes, LLCverified
Image ad20 Oct 2026The Thymes, LLCverified
Text ad20 Oct 2026The Thymes, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Thymes.
The creators who tag @thymesfragrances on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thymesfragrances on Instagram, led by Blue Moon Clothier (17.5k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBlue Moon Clothier@bluemoonnewnan · 🇺🇸 US | Fashion style luxury Creator | 17.5k | 0.3% | 2 | Tagged @thymesfragrances |
06 · Competitors according to Gravity
Who Thymes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Thymes among Decor brands in United States. The closest is Archipelago, then Element Brooklyn, Noble Crown Fragrances, Cellar Door Bath Supply Co., Maries Blazing Aromas, XYRENA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Archipelagoshoparchipelago.com | |||||||
| Element Brooklynelementbrooklyn.com | |||||||
| Noble Crown Fragrancesnoblecrown.shop | |||||||
| Cellar Door Bath Supply Co.cellardoorbathsupply.com | |||||||
| Maries Blazing Aromasmariesblazingaromas.com | |||||||
| XYRENAxyrena.com |
07 · Company
The company behind Thymes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Thymes is a company based in Minneapolis, United States, founded in 1982 according to LinkedIn, on a domain registered in February 1996. It employs about 19 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Minneapolis
- Founded
- 1982, per LinkedIn
- Domain registered
- 11 Feb 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thymes.com · Shopify · USD
- Catalogue
- 184 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Thymes
What people ask Google about Thymes.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Thymes a legit company?
According to Gravity by Benchr, Thymes is a brand based in Minneapolis, United States: its website has existed since February 1996, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 36,569 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Thymes sell?
Thymes is a company that creates bath, body, and home fragrance products including candles and diffusers, inspired by nature and designed to elevate everyday experiences through captivating fragrances. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Thymes cost?
Thymes' best seller, Frasier Fir® Reed Diffuser Oil Refill, sells US$36.00 on thymes.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check thymes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Thymes discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Thymes advertises on Facebook and Instagram and on Google, where its offers often run. Check thymes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Thymes?
Thymes sells on its own website, thymes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Thymes?
Gravity by Benchr records a company based in Minneapolis, United States, founded in 1982 according to LinkedIn, on a domain registered in 1996, with 19 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Thymes doing well?
Yes. Gravity by Benchr estimates about 40,400 visits to thymes.com in September 2026, up 23% in a month and up 50% over three months. Thymes ranks #742 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Thymes use?
Gravity by Benchr identifies thymes.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Thymes' ad budget?
Gravity by Benchr does not publish a spend figure for Thymes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Thymes ranks #742 of 42,373 by estimated traffic. Its closest competitors on the same market are Archipelago, Element Brooklyn, Noble Crown Fragrances, Cellar Door Bath Supply Co. and Maries Blazing Aromas. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Thymes.