Brand page · United States
Tillys: 4.4m visits a month, 377 active Meta ads.
Tillys — Tillys is a leading specialty retailer of casual apparel, footwear and accessories for young men, young women, boys and girls with an extensive assortment of iconic global, emerging, and proprietary brands rooted in an active and social lifestyle. In September 2026 tillys.com drew an estimated 4.4m visits, down 30% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Tillys is a leading specialty retailer of casual apparel, footwear and accessories for young men, young women, boys and girls with an extensive assortment of iconic global, emerging, and proprietary brands rooted in an active and social lifestyle.
01 · Traffic
How much traffic Tillys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tillys drew an estimated 4.4m visits in September 2026, down 30% on the month before and down 13% over three months.
- Worldwide#3,216of 4.5m sites · Top 1%
- In United States#1,127of 1.2m sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
4.4m
estimated visits in September
1 mo ▼ −30.4%4 mo ▼ −12.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tillys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tillys holds 1.2 out of 5 on Trustpilot over 233 reviews, 37 of them in the last twelve months: 12% of customers give five stars and 84% one star. That volume places Tillys in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Shoe Store Men's Clothing Store Streetwear Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tillys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Tillys's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Tillys in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Tillys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tillys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
What you wear is how you feel.Tillys12 Oct 2026video
RSQ x Peanuts Fall Leaves Canvas Tote BagTillys12 Oct 2026video
VANS Authentic Black ShoesTillys12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Tillys.
The creators who tag @tillys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tillys on Instagram, led by Cleff Clothing (36.1k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCleff Clothing@cleff_clo · 🇫🇷 FR | Fashion style luxury Creator | 36.1k | 3.2% | 7 | Tagged @tillys |
06 · Competitors according to Gravity
Who Tillys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tillys. The closest is Madewell, then California Arts, store-hera.com, Space Available, MyDesignation, OVERLAYS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Madewellmadewell.com | |||||||
| California Artscalifornia-arts.com | |||||||
| store-hera.comstore-hera.com | |||||||
| Space Availablespaceavailable.tv | |||||||
| MyDesignationmydesignation.com | |||||||
| OVERLAYSoverlaysnow.com |
07 · Company
The company behind Tillys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tillys is a company based in United States, founded in 1982 according to LinkedIn, on a domain registered in September 1997. It employs about 4,716 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1982, per LinkedIn
- Domain registered
- 30 Sept 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,716 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tillys.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tillys
What people ask Google about Tillys.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tillys legit or a scam?
According to Gravity by Benchr, Tillys is a brand based in United States: its website has existed since September 1997, it employs 4,716 people on LinkedIn, it has 446,551 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Tillys reviews
Customers rate Tillys 1.2 out of 5 on Trustpilot over 233 reviews, 37 of them in the last twelve months: 12% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Tillys known for?
Tillys is a leading specialty retailer of casual apparel, footwear and accessories for young men, young women, boys and girls with an extensive assortment of iconic global, emerging, and proprietary brands rooted in an active and social lifestyle. Source: Gravity by Benchr product classification.
Tillys promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tillys advertises on Facebook and Instagram, where its offers often run. Check tillys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Tillys?
Gravity by Benchr records a company based in United States, founded in 1982 according to LinkedIn, on a domain registered in 1997, with 4,716 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Tillys growing?
Not at the moment. Gravity by Benchr estimates about 4,421,000 visits to tillys.com in September 2026, down 30% in a month and down 13% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Tillys' ad budget?
Gravity by Benchr does not publish a spend figure for Tillys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tillys.