Brand page · Toys · United Kingdom
TokyoToys: 44.9K visits a month, 1 active Meta ads, Gravity score 623.
TokyoToys — TokyoToys is a UK-based retailer specializing in Japanese anime figures, manga, plushies, and imported Japanese snacks. In September 2026 tokyotoys.com drew an estimated 44.9K visits, down 20% on the month before. It ranks #116 of 2,441 Toys brands in United Kingdom and holds a 4.7 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Toys brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TokyoToys is a UK-based retailer specializing in Japanese anime figures, manga, plushies, and imported Japanese snacks.
01 · Traffic
How much traffic TokyoToys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TokyoToys drew an estimated 44.9K visits in September 2026, down 20% on the month before and down 14% over three months.
- Worldwide#186,456of 4.5M sites · Top 5%
- In United Kingdom#9,794of 192K sites · Top 10%
- Toys, worldwide#2,026of 50,509 brands · Top 5%
- Toys, United Kingdom#116of 2,441 brands · Top 5%
44.9K
estimated visits in September
1 mo ▼ −19.6%4 mo ▼ −14.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TokyoToys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TokyoToys holds 4.7 out of 5 on Trustpilot over 62 reviews, 62 of them in the last twelve months: 94% of customers give five stars and 2% one star. That volume places TokyoToys in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Anime Club Toy Store Collectibles Store Trading Card Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TokyoToys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TokyoToys sells on Shopify, 87% of its catalogue in stock. The best seller is Pocky Cookies & Cream Flavour, at £1.50, followed by Pocky Chocolate Flavour and Pocky Strawberry Flavour.
#1Pocky Cookies & Cream FlavourTokyoToys£1.50In stock
#2Pocky Chocolate FlavourTokyoToys£1.50In stock
#3Pocky Strawberry FlavourTokyoToys£1.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TokyoToys in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 7% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$37.06
- Currency
- GBP
04 · Ads
What TokyoToys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TokyoToys runs Meta ads on Facebook, Instagram, Audience Network.
Saturday 10th October 10am - 6pm our Sittingbourne store will be holding a very special Pokemon Party day! There will be loads of fun to havTokyoToys.com UK Manga Toy Store7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about TokyoToys.
The creators who tag @tokyotoysuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who TokyoToys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TokyoToys among Toys brands in United Kingdom. The closest is Castle Comics UK, then Geek-Aboo, Angry Cherry, Merlins Miniatures, Eve's Toy Shop, My Small World Toy Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Castle Comics UKcastlecomicsuk.co.uk | |||||||
| Geek-Aboogeek-aboo.com | |||||||
| Angry Cherryangrycherryshop.com | |||||||
| Merlins Miniaturesmerlinsminiatures.co.uk | |||||||
| Eve's Toy Shopevestoyshop.co.uk | |||||||
| My Small World Toy Storemysmallworld.co.uk |
07 · Company
The company behind TokyoToys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TokyoToys is a company based in Birmingham, United Kingdom, on a domain registered in October 2001.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Birmingham
- Founded
- Data not available
- Domain registered
- 13 Oct 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tokyotoys.com · Shopify · GBP
- Catalogue
- 167 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TokyoToys
What people ask Google about TokyoToys.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TokyoToys legit or a scam?
According to Gravity by Benchr, TokyoToys is a brand based in Birmingham, United Kingdom: its website has existed since October 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 19,480 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about TokyoToys?
Customers rate TokyoToys 4.7 out of 5 on Trustpilot over 62 reviews, 62 of them in the last twelve months: 94% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TokyoToys?
TokyoToys is a UK-based retailer specializing in Japanese anime figures, manga, plushies, and imported Japanese snacks. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does TokyoToys cost?
TokyoToys' best seller, Pocky Cookies & Cream Flavour, sells £1.50 on tokyotoys.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check tokyotoys.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
TokyoToys promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: TokyoToys advertises on Facebook and Instagram, where its offers often run. Check tokyotoys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy TokyoToys?
TokyoToys sells on its own website, tokyotoys.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TokyoToys?
Gravity by Benchr records a company based in Birmingham, United Kingdom, whose domain was registered in 2001. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TokyoToys doing well?
Not at the moment. Gravity by Benchr estimates about 44,900 visits to tokyotoys.com in September 2026, down 20% in a month and down 14% over three months. TokyoToys ranks #116 of 2,441 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TokyoToys use?
Gravity by Benchr identifies tokyotoys.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is TokyoToys' ad budget?
Gravity by Benchr does not publish a spend figure for TokyoToys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, TokyoToys ranks #116 of 2,441 by estimated traffic. Its closest competitors on the same market are Castle Comics UK, Geek-Aboo, Angry Cherry, Merlins Miniatures, Eve's Toy Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TokyoToys.