Brand page · Shoes · Spain
Toni Pons: 165K visits a month, 40 active Meta ads, Gravity score 505.
Toni Pons — Toni Pons is a Spanish brand that manufactures and sells artisanal footwear including espadrilles, shoes, and sandals for women, men, and children. In September 2026 tonipons.com drew an estimated 165K visits, down 33% on the month before. It ranks #27 of 777 Shoes brands in Spain.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Shoes brands in Spain with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Toni Pons is a Spanish brand that manufactures and sells artisanal footwear including espadrilles, shoes, and sandals for women, men, and children.
01 · Traffic
How much traffic Toni Pons gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toni Pons drew an estimated 165K visits in September 2026, down 33% on the month before and down 52% over three months.
- Worldwide#61,604of 4.5M sites · Top 5%
- In Spain#1,246of 115K sites · Top 5%
- Shoes, worldwide#1,278of 46,962 brands · Top 5%
- Shoes, Spain#27of 777 brands · Top 5%
165K
estimated visits in September
1 mo ▼ −32.6%4 mo ▼ −51.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toni Pons.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toni Pons holds 2.9 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 75% one star.
Clothing Store Fashion Accessories Store Shoe Store Women's Clothing Store Shoe Factory Boot Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toni Pons sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Toni Pons sells on Shopify, 95% of its catalogue in stock. The best seller is Medium wedge vegan espadrilles - TER, at €59.95–€65.00, followed by Medium wedge vegan espadrilles - TER and Women's flat vegan espadrilles in cotton fabric - VERDI-V.
#1Medium wedge vegan espadrilles - TERToni Pons€59.95–€65.00In stock
#2Medium wedge vegan espadrilles - TERToni Pons€59.95–€65.00In stock
#3Women's flat vegan espadrilles in cotton fabric - VERDI-VToni Pons€59.95–€65.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Toni Pons in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 10% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$89.55
- Currency
- EUR
04 · Ads
What Toni Pons is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toni Pons runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Votre indispensable de l’hiver🍂Toni Pons7 Oct 2026image
Your winter essential🍂Toni Pons3 Oct 2026image
Colección SS26🌞Toni Pons2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Antoni Pons, SAverified
Text ad20 Oct 2026Antoni Pons, SAverified
Text ad20 Oct 2026Antoni Pons, SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toni Pons.
The creators who tag @tonipons_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tonipons_official on Instagram, led by Polly Raczova (24.4K followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPolly Raczova@raczovapolly · 🇵🇱 PL | Fashion style luxury Creator | 24.4K | 2.7% | 5 | Tagged @tonipons_official |
06 · Competitors according to Gravity
Who Toni Pons competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toni Pons among Shoes brands in Spain. The closest is avarcapons.co.uk, then TOMS, havaianas-store.com, penelopechilvers.com, Flabelus, batzshop.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| avarcapons.co.ukavarcapons.co.uk | |||||||
| TOMStoms.com | |||||||
| havaianas-store.comhavaianas-store.com | |||||||
| penelopechilvers.compenelopechilvers.com | |||||||
| Flabelusflabelus.com | |||||||
| batzshop.co.ukbatzshop.co.uk |
07 · Company
The company behind Toni Pons.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toni Pons is a company based in Girona, Spain, founded in 1946 according to LinkedIn, on a domain registered in February 2000. It employs about 122 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · Girona
- Founded
- 1946, per LinkedIn
- Domain registered
- 24 Feb 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 122 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tonipons.com · Shopify · EUR
- Catalogue
- 174 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toni Pons
What people ask Google about Toni Pons.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toni Pons legit?
According to Gravity by Benchr, Toni Pons is a brand based in Girona, Spain: its website has existed since February 2000, it sells on a Shopify store, it employs 122 people on LinkedIn, it has 216,082 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Toni Pons?
Toni Pons is a Spanish brand that manufactures and sells artisanal footwear including espadrilles, shoes, and sandals for women, men, and children. Gravity by Benchr classifies it under Shoes, with Shoes making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Toni Pons expensive?
Toni Pons' best seller, Medium wedge vegan espadrilles - TER, sells from €59.95 to €65.00 on tonipons.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check tonipons.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Toni Pons have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toni Pons advertises on Facebook and Instagram and on Google, where its offers often run. Check tonipons.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Toni Pons?
Toni Pons sells on its own website, tonipons.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Toni Pons?
Gravity by Benchr records a company based in Girona, Spain, founded in 1946 according to LinkedIn, on a domain registered in 2000, with 122 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Toni Pons doing well?
Not at the moment. Gravity by Benchr estimates about 164,700 visits to tonipons.com in September 2026, down 33% in a month and down 52% over three months. Toni Pons ranks #27 of 777 Shoes brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Toni Pons use?
Gravity by Benchr identifies tonipons.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Toni Pons' ad budget?
Gravity by Benchr does not publish a spend figure for Toni Pons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Spain?
Among Shoes brands in Spain in the Gravity by Benchr index, Toni Pons ranks #27 of 777 by estimated traffic. Its closest competitors on the same market are avarcapons.co.uk, TOMS, havaianas-store.com, penelopechilvers.com, Flabelus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toni Pons.