Brand page · Tool Accessories · United States
Toolstoday: 172K visits a month, 60 active Meta ads, Gravity score 531.
Toolstoday — ToolsToday® is a family-owned business that sells industrial router bits, CNC tools, saw blades, and workshop machinery with brands including Amana Tool®, SawStop, Fein, Jet, and Powermatic. In September 2026 toolstoday.com drew an estimated 172K visits, down 13% on the month before. It ranks #14 of 1,470 Tool Accessories brands in United States and holds a 3.8 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Tool Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ToolsToday® is a family-owned business that sells industrial router bits, CNC tools, saw blades, and workshop machinery with brands including Amana Tool®, SawStop, Fein, Jet, and Powermatic.
01 · Traffic
How much traffic Toolstoday gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toolstoday drew an estimated 172K visits in September 2026, down 13% on the month before and down 14% over three months.
- Worldwide#59,547of 4.5M sites · Top 5%
- In United States#19,576of 1.2M sites · Top 5%
- Tool Accessories, worldwide#54of 13,013 brands · Top 1%
- Tool Accessories, United States#14of 1,470 brands · Top 1%
172K
estimated visits in September
1 mo ▼ −13.0%4 mo ▼ −13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toolstoday.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toolstoday holds 3.8 out of 5 on Trustpilot over 29 reviews, 21 of them in the last twelve months: 59% of customers give five stars and 38% one star. That volume places Toolstoday in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Tool Store Woodworking Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toolstoday sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Toolstoday's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Toolstoday in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Toolstoday is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toolstoday runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Clean Cuts in PlasticToolstoday Router Bits and Saw Blades3 Oct 2026video
Clean Cuts in PlasticToolstoday Router Bits and Saw Blades3 Oct 2026video
Clean Cuts in PlasticToolstoday Router Bits and Saw Blades3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026TOOLSTODAY.COM LLCverified
Text ad21 Oct 2026TOOLSTODAY.COM LLCverified
Text ad21 Oct 2026TOOLSTODAY.COM LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toolstoday.
The creators who tag @toolstoday on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toolstoday on Instagram, led by Mike Legregni (15.5K followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMike Legregni@veteranwoodco · 🇺🇸 US | Decoration garden diy Creator | 15.5K | 3.1% | 8 | Tagged @toolstoday |
06 · Competitors according to Gravity
Who Toolstoday competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toolstoday among Tool Accessories brands in United States. The closest is Rutlands, then Rockler, Taylor Toolworks, Woodpeckers, Shaper, KM Tools.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rutlandsrutlands.com | |||||||
| Rocklerrockler.com | |||||||
| Taylor Toolworkstaytools.com | |||||||
| Woodpeckerswoodpeck.com | |||||||
| Shapershapertools.com | |||||||
| KM Toolskmtools.com |
07 · Company
The company behind Toolstoday.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toolstoday is a company based in United States, founded in 2000 according to LinkedIn, on a domain registered in March 1999. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2000, per LinkedIn
- Domain registered
- 11 Mar 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toolstoday.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toolstoday
What people ask Google about Toolstoday.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toolstoday a legit company?
According to Gravity by Benchr, Toolstoday is a brand based in United States: its website has existed since March 1999, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 6 people on LinkedIn, it has 732,548 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Toolstoday?
Customers rate Toolstoday 3.8 out of 5 on Trustpilot over 29 reviews, 21 of them in the last twelve months: 59% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Toolstoday known for?
ToolsToday® is a family-owned business that sells industrial router bits, CNC tools, saw blades, and workshop machinery with brands including Amana Tool®, SawStop, Fein, Jet, and Powermatic. Gravity by Benchr classifies it under Tool Accessories. Source: Gravity by Benchr product classification.
Is there a Toolstoday discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toolstoday advertises on Facebook and Instagram and on Google, where its offers often run. Check toolstoday.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Toolstoday?
Toolstoday sells on its own website, toolstoday.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Toolstoday?
Gravity by Benchr records a company based in United States, founded in 2000 according to LinkedIn, on a domain registered in 1999, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Toolstoday doing well?
Not at the moment. Gravity by Benchr estimates about 171,500 visits to toolstoday.com in September 2026, down 13% in a month and down 14% over three months. Toolstoday ranks #14 of 1,470 Tool Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Toolstoday use?
Gravity by Benchr identifies toolstoday.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Toolstoday's ad budget?
Gravity by Benchr does not publish a spend figure for Toolstoday on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tool Accessories brands in United States?
Among Tool Accessories brands in United States in the Gravity by Benchr index, Toolstoday ranks #14 of 1,470 by estimated traffic. Its closest competitors on the same market are Rutlands, Rockler, Taylor Toolworks, Woodpeckers, Shaper. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toolstoday.