Brand page · Toys · Spain
Toy Planet: 181K visits a month, 12 active Meta ads, Gravity score 604.
Toy Planet — Toy Planet is a chain of toy stores with over 200 stores throughout Spain that combines the closeness of traditional toy stores with the advantages of a large chain. In September 2026 toyplanet.com drew an estimated 181K visits, up 32% on the month before. It ranks #3 of 381 Toys brands in Spain and holds a 3.5 Trustpilot rating over 257 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Toys brands in Spain with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Toy Planet is a chain of toy stores with over 200 stores throughout Spain that combines the closeness of traditional toy stores with the advantages of a large chain.
01 · Traffic
How much traffic Toy Planet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toy Planet drew an estimated 181K visits in September 2026, up 32% on the month before and up 37% over three months.
- Worldwide#56,842of 4.5M sites · Top 5%
- In Spain#1,148of 115K sites · Top 5%
- Toys, worldwide#462of 50,509 brands · Top 1%
- Toys, Spain#3of 381 brands · Top 1%
181K
estimated visits in September
1 mo ▲ +32.2%4 mo ▲ +37.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toy Planet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toy Planet holds 3.5 out of 5 on Trustpilot over 257 reviews, 221 of them in the last twelve months: 51% of customers give five stars and 36% one star. That volume places Toy Planet in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Toy Store Children's Toys Store Costume Store Collectibles Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toy Planet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Toy Planet sells on Shopify, 78% of its catalogue in stock. The best seller is Fill the Fridge Mini Brands – Nevera de juguete (8+), at €24.99, followed by Regalo Envuelto and Cápsula Sorpresa Mini Brands – Fill the Fridge (S1).
#1Fill the Fridge Mini Brands – Nevera de juguete (8+)Toy Planet€24.99In stock
#2Regalo EnvueltoToy Planet€1.50In stock
#3Cápsula Sorpresa Mini Brands – Fill the Fridge (S1)Toy Planet€9.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Toy Planet in its comparison group.
- Average rating
- 4.04 / 5
- Rated products
- 12% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$33.59
- Currency
- EUR
04 · Ads
What Toy Planet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toy Planet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
✨Precios Estelares✨Toy Planet8 Oct 2026image
✨Precios Estelares✨Toy Planet8 Oct 2026image
🎃 Disfraces Halloween 🎃Toy Planet8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026T. PLANET SHOPS, SLverified
Text ad20 Oct 2026T. PLANET SHOPS, SLverified
Text ad20 Oct 2026T. PLANET SHOPS, SLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toy Planet.
The creators who tag @toyplanet_oficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toyplanet_oficial on Instagram, led by Marìa Maza Cabello (13.9K followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarìa Maza Cabello@mami_fotografa · 🇪🇸 ES | Photography visual arts Creator | 13.9K | 3.9% | 2 | Tagged @toyplanet_oficial |
06 · Competitors according to Gravity
Who Toy Planet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toy Planet among Toys brands in Spain. The closest is Juguettos, then Toys"R"Us, toystreet.co.uk, Toyzz Shop, Mr Toys Toyworld, Toyworld.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Juguettosjuguettos.com | |||||||
| Toys"R"Ustoysrus.com | |||||||
| toystreet.co.uktoystreet.co.uk | |||||||
| Toyzz Shoptoyzzshop.com | |||||||
| Mr Toys Toyworldmrtoys.com.au | |||||||
| Toyworldtoyworld.co.nz |
07 · Company
The company behind Toy Planet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toy Planet is a company based in Paterna, Spain, founded in 1988 according to LinkedIn, on a domain registered in November 2004. It employs about 209 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · Paterna
- Founded
- 1988, per LinkedIn
- Domain registered
- 20 Nov 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 209 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toyplanet.com · Shopify · EUR
- Catalogue
- 590 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toy Planet
What people ask Google about Toy Planet.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toy Planet legit?
According to Gravity by Benchr, Toy Planet is a brand based in Paterna, Spain: its website has existed since November 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 209 people on LinkedIn, it has 39,570 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Toy Planet reviews: is it worth it?
Customers rate Toy Planet 3.5 out of 5 on Trustpilot over 257 reviews, 221 of them in the last twelve months: 51% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Toy Planet?
Toy Planet is a chain of toy stores with over 200 stores throughout Spain that combines the closeness of traditional toy stores with the advantages of a large chain. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Toy Planet cost?
Toy Planet's best seller, Fill the Fridge Mini Brands – Nevera de juguete (8+), sells €24.99 on toyplanet.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check toyplanet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Toy Planet discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toy Planet advertises on Facebook and Instagram and on Google, where its offers often run. Check toyplanet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Toy Planet?
Toy Planet sells on its own website, toyplanet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Toy Planet?
Gravity by Benchr records a company based in Paterna, Spain, founded in 1988 according to LinkedIn, on a domain registered in 2004, with 209 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Toy Planet growing?
Yes. Gravity by Benchr estimates about 181,500 visits to toyplanet.com in September 2026, up 32% in a month and up 37% over three months. Toy Planet ranks #3 of 381 Toys brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Toy Planet use?
Gravity by Benchr identifies toyplanet.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Toy Planet's ad budget?
Gravity by Benchr does not publish a spend figure for Toy Planet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Spain?
Among Toys brands in Spain in the Gravity by Benchr index, Toy Planet ranks #3 of 381 by estimated traffic. Its closest competitors on the same market are Juguettos, Toys"R"Us, toystreet.co.uk, Toyzz Shop, Mr Toys Toyworld. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toy Planet.