Brand page · Toys · Australia
Toys"R"Us Australia: 274K visits a month, 24 active Meta ads, Gravity score 574.
Toys"R"Us Australia — Toys"R"Us Australia is a toy retailer that sells a wide range of toys, games, and educational products for children of all ages. In September 2026 toysrus.com.au drew an estimated 274K visits, down 8% on the month before. It ranks #10 of 1,837 Toys brands in Australia and holds a 4.3 Trustpilot rating over 686 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Toys brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Toys"R"Us Australia is a toy retailer that sells a wide range of toys, games, and educational products for children of all ages.
01 · Traffic
How much traffic Toys"R"Us Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toys"R"Us Australia drew an estimated 274K visits in September 2026, down 8% on the month before and up 69% over three months.
- Worldwide#40,350of 4.5M sites · Top 1%
- In Australia#824of 105K sites · Top 1%
- Toys, worldwide#285of 50,509 brands · Top 1%
- Toys, Australia#10of 1,837 brands · Top 1%
274K
estimated visits in September
1 mo ▼ −7.8%4 mo ▲ +68.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toys"R"Us Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toys"R"Us Australia holds 4.3 out of 5 on Trustpilot over 686 reviews, 17 of them in the last twelve months: 84% of customers give five stars and 9% one star. That volume places Toys"R"Us Australia in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toys"R"Us Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Toys"R"Us Australia sells on Shopify, 77% of its catalogue in stock. The best seller is Monster Jam Remote Control 1:15 Scale Grave Digger Truck, at A$79.99, followed by Bosch Mini Workbench Playset and John Deere Sit-N-Scoot ride-on tractor for toddlers 18 months and older.
#1Monster Jam Remote Control 1:15 Scale Grave Digger TruckToys"R"Us AustraliaA$79.99In stock
#2Bosch Mini Workbench PlaysetToys"R"Us AustraliaA$129.99In stock
#3John Deere Sit-N-Scoot ride-on tractor for toddlers 18 months and olderToys"R"Us AustraliaA$59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Toys"R"Us Australia in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 5% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$48.11
- Currency
- AUD
04 · Ads
What Toys"R"Us Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toys"R"Us Australia runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Little Tikes 2-In-1 Snug 'N Secure SwingToys"R"Us Australia7 Oct 2026image
👀 512 New ArrivalsToys"R"Us Australia6 Oct 2026image
Mattel Games Phase 10 Card GameToys"R"Us Australia6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Directed Electronics Australia PTY LTDverified
Text ad20 Oct 2026Directed Electronics Australia PTY LTDverified
Text ad20 Oct 2026Directed Electronics Australia PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toys"R"Us Australia.
The creators who tag @toysrusaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Toys"R"Us Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toys"R"Us Australia among Toys brands in Australia. The closest is TOY WORLD, then lagranderecre.fr, Kidstuff, ToySpace, Toypark Australia, Mattel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TOY WORLDtoyworld.com.au | |||||||
| lagranderecre.frlagranderecre.fr | |||||||
| Kidstuffkidstuff.com.au | |||||||
| ToySpacetoyspace.se | |||||||
| Toypark Australiatoypark.com.au | |||||||
| Mattelmattel.com |
07 · Company
The company behind Toys"R"Us Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toys"R"Us Australia is a company based in Clayton, Australia. It employs about 48 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Clayton
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 48 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toysrus.com.au · Shopify · AUD
- Catalogue
- 781 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toys"R"Us Australia
What people ask Google about Toys"R"Us Australia.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toys"R"Us Australia a legit company?
According to Gravity by Benchr, Toys"R"Us Australia is a brand based in Clayton, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 48 people on LinkedIn, it has 26,629 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Toys"R"Us Australia reviews
Customers rate Toys"R"Us Australia 4.3 out of 5 on Trustpilot over 686 reviews, 17 of them in the last twelve months: 84% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Toys"R"Us Australia known for?
Toys"R"Us Australia is a toy retailer that sells a wide range of toys, games, and educational products for children of all ages. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Toys"R"Us Australia prices: how much is it?
Toys"R"Us Australia's best seller, Monster Jam Remote Control 1:15 Scale Grave Digger Truck, sells A$79.99 on toysrus.com.au. 77% of the catalogue is in stock. Gravity does not track prices daily: check toysrus.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Toys"R"Us Australia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toys"R"Us Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check toysrus.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Toys"R"Us Australia?
Toys"R"Us Australia sells on its own website, toysrus.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Toys"R"Us Australia?
Gravity by Benchr records a company based in Clayton, Australia, with 48 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Toys"R"Us Australia doing well?
Yes. Gravity by Benchr estimates about 273,900 visits to toysrus.com.au in September 2026, down 8% in a month and up 69% over three months. Toys"R"Us Australia ranks #10 of 1,837 Toys brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Toys"R"Us Australia use?
Gravity by Benchr identifies toysrus.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Toys"R"Us Australia's ad budget?
Gravity by Benchr does not publish a spend figure for Toys"R"Us Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Australia?
Among Toys brands in Australia in the Gravity by Benchr index, Toys"R"Us Australia ranks #10 of 1,837 by estimated traffic. Its closest competitors on the same market are TOY WORLD, lagranderecre.fr, Kidstuff, ToySpace, Toypark Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toys"R"Us Australia.