Brand page · Toys · Australia
TOY WORLD: 285K visits a month, 1 active Meta ads, Gravity score 480.
TOY WORLD — Toyworld Australia is an Australian owned and operated toy store chain that operates the largest network of independent toy stores in Australia, serving over 50 years. In September 2026 toyworld.com.au drew an estimated 285K visits, down 21% on the month before. It ranks #9 of 1,837 Toys brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Toys brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Toyworld Australia is an Australian owned and operated toy store chain that operates the largest network of independent toy stores in Australia, serving over 50 years.
01 · Traffic
How much traffic TOY WORLD gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TOY WORLD drew an estimated 285K visits in September 2026, down 21% on the month before and down 26% over three months.
- Worldwide#39,136of 4.5M sites · Top 1%
- In Australia#782of 105K sites · Top 1%
- Toys, worldwide#272of 50,509 brands · Top 1%
- Toys, Australia#9of 1,837 brands · Top 1%
285K
estimated visits in September
1 mo ▼ −20.6%4 mo ▼ −26.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TOY WORLD.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TOY WORLD holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Children's Toys Store Toy Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TOY WORLD sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TOY WORLD sells on Shopify, 95% of its catalogue in stock. The best seller is DIGITAL GIFT VOUCHER, at A$25.00–A$500.00, followed by Potato Head Mr. Potato Head and Magic 8 Ball.
#1DIGITAL GIFT VOUCHERTOY WORLDA$25.00–A$500.00In stock
#2Potato Head Mr. Potato HeadTOY WORLDA$19.99In stock
#3Magic 8 BallTOY WORLDA$19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TOY WORLD in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 7% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$34.86
- Currency
- AUD
04 · Ads
What TOY WORLD is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TOY WORLD runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
Bluey Mini Plush - BlueyToyworld Australia30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Associated Retailers Limitedverified
Text ad20 Oct 2026Associated Retailers Limitedverified
Text ad20 Oct 2026Associated Retailers Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TOY WORLD.
The creators who tag @toyworld_au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toyworld_au on Instagram, led by CONNIE SAVAGE | Aussie Mum 🌼 (23.9K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCONNIE SAVAGE | Aussie Mum 🌼@conniesavage_ · 🇦🇺 AU | Parenting family Creator | 23.9K | — | 1 | Tagged @toyworld_au |
06 · Competitors according to Gravity
Who TOY WORLD competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TOY WORLD among Toys brands in Australia. The closest is Toys"R"Us Australia, then toysrus.com.my, Toypark Australia, avenuedesjeux.com, Mattel, Kidstuff.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Toys"R"Us Australiatoysrus.com.au | |||||||
| toysrus.com.mytoysrus.com.my | |||||||
| Toypark Australiatoypark.com.au | |||||||
| avenuedesjeux.comavenuedesjeux.com | |||||||
| Mattelmattel.com | |||||||
| Kidstuffkidstuff.com.au |
07 · Company
The company behind TOY WORLD.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TOY WORLD is a company based in Melbourne, Australia. It employs about 42 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Melbourne
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 42 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toyworld.com.au · Shopify · AUD
- Catalogue
- 457 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TOY WORLD
What people ask Google about TOY WORLD.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TOY WORLD legit?
According to Gravity by Benchr, TOY WORLD is a brand based in Melbourne, Australia: it sells on a Shopify store, it employs 42 people on LinkedIn, it has 7,604 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is TOY WORLD known for?
Toyworld Australia is an Australian owned and operated toy store chain that operates the largest network of independent toy stores in Australia, serving over 50 years. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is TOY WORLD expensive?
TOY WORLD's best seller, DIGITAL GIFT VOUCHER, sells from A$25.00 to A$500.00 on toyworld.com.au. 95% of the catalogue is in stock. Gravity does not track prices daily: check toyworld.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
TOY WORLD promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: TOY WORLD advertises on Facebook and Instagram and on Google, where its offers often run. Check toyworld.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TOY WORLD?
TOY WORLD sells on its own website, toyworld.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TOY WORLD?
Gravity by Benchr records a company based in Melbourne, Australia, with 42 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TOY WORLD doing well?
Not at the moment. Gravity by Benchr estimates about 284,700 visits to toyworld.com.au in September 2026, down 21% in a month and down 26% over three months. TOY WORLD ranks #9 of 1,837 Toys brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TOY WORLD use?
Gravity by Benchr identifies toyworld.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does TOY WORLD spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TOY WORLD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Australia?
Among Toys brands in Australia in the Gravity by Benchr index, TOY WORLD ranks #9 of 1,837 by estimated traffic. Its closest competitors on the same market are Toys"R"Us Australia, toysrus.com.my, Toypark Australia, avenuedesjeux.com, Mattel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TOY WORLD.