Brand page · Household Supplies · United States
Tru Earth: 111K visits a month, 181 active Meta ads.
Tru Earth — Tru Earth US is a company that sells eco-friendly household cleaning products, including laundry detergent strips, fabric softeners, dishwashing detergent, and multi-surface cleaners. In September 2026 tru.earth drew an estimated 111K visits, up 6% on the month before. It ranks #53 of 3,739 Household Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Tru Earth US is a company that sells eco-friendly household cleaning products, including laundry detergent strips, fabric softeners, dishwashing detergent, and multi-surface cleaners.
01 · Traffic
How much traffic Tru Earth gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tru Earth drew an estimated 111K visits in September 2026, up 6% on the month before and up 80% over three months.
- Worldwide#85,819of 4.5M sites · Top 5%
- In United States#28,192of 1.2M sites · Top 5%
- Household Supplies, worldwide#275of 30,320 brands · Top 1%
- Household Supplies, United States#53of 3,739 brands · Top 5%
111K
estimated visits in September
1 mo ▲ +6.1%4 mo ▲ +80.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tru Earth.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tru Earth holds 2.6 out of 5 on Trustpilot over 8 reviews, 4 of them in the last twelve months: 13% of customers give five stars and 88% one star.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tru Earth sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tru Earth sells on Shopify, 100% of its catalogue in stock. The best seller is Tru Earth Laundry Detergent, at US$16.99–US$149.00, followed by Tru Earth Laundry Detergent and Tru Earth Platinum Laundry Detergent.
#1Tru Earth Laundry DetergentTru EarthUS$16.99–US$149.00In stock
#2Tru Earth Laundry DetergentTru EarthUS$16.99–US$149.00In stock
#3Tru Earth Platinum Laundry DetergentTru EarthUS$22.95–US$164.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tru Earth in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 68% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$38.19
- Currency
- USD
04 · Ads
What Tru Earth is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tru Earth runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since August 2022 (image, text, video).
Just Toss. Wash. Done.Tru Earth8 Oct 2026video
Ditch The Detergent JugTru Earth8 Oct 2026video
Proudly made in Canada 🇨🇦Tru Earth5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Tru Earth Environmental Products Inc.verified
Text ad20 Oct 2026Tru Earth Environmental Products Inc.verified
Text ad20 Oct 2026Tru Earth Environmental Products Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tru Earth.
The creators who tag @truearthmovement on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Tru Earth competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tru Earth among Household Supplies brands in United States. The closest is Dirty Labs, then HeySunday, Earth Breeze, Dropps, Molly’s Suds, The Laundress.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dirty Labsdirtylabs.com | |||||||
| HeySundayheysunday.com | |||||||
| Earth Breezelegacy.earthbreeze.com | |||||||
| Droppsdropps.com | |||||||
| Molly’s Sudsmollyssuds.com | |||||||
| The Laundressthelaundress.com |
07 · Company
The company behind Tru Earth.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tru Earth is a company based in Wilmington, United States, founded in 2019 according to LinkedIn, on a domain registered in November 2018. It employs about 77 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Wilmington
- Founded
- 2019, per LinkedIn
- Domain registered
- 8 Nov 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 77 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tru.earth · Shopify · USD
- Catalogue
- 41 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tru Earth
What people ask Google about Tru Earth.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tru Earth legit?
According to Gravity by Benchr, Tru Earth is a brand based in Wilmington, United States: its website has existed since November 2018, it sells on a Shopify store, it employs 77 people on LinkedIn, it has 101,499 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Tru Earth sell?
Tru Earth US is a company that sells eco-friendly household cleaning products, including laundry detergent strips, fabric softeners, dishwashing detergent, and multi-surface cleaners. Gravity by Benchr classifies it under Household Supplies, with Laundry Supplies making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Tru Earth expensive?
Tru Earth's best seller, Tru Earth Laundry Detergent, sells from US$16.99 to US$149.00 on tru.earth. 100% of the catalogue is in stock. Gravity does not track prices daily: check tru.earth before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Tru Earth promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tru Earth advertises on Facebook and Instagram and on Google, where its offers often run. Check tru.earth for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tru Earth?
Tru Earth sells on its own website, tru.earth, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Tru Earth?
Gravity by Benchr records a company based in Wilmington, United States, founded in 2019 according to LinkedIn, on a domain registered in 2018, with 77 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Tru Earth growing?
Yes. Gravity by Benchr estimates about 111,000 visits to tru.earth in September 2026, up 6% in a month and up 80% over three months. Tru Earth ranks #53 of 3,739 Household Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tru Earth use?
Gravity by Benchr identifies tru.earth as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
How much does Tru Earth spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Tru Earth on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United States?
Among Household Supplies brands in United States in the Gravity by Benchr index, Tru Earth ranks #53 of 3,739 by estimated traffic. Its closest competitors on the same market are Dirty Labs, HeySunday, Earth Breeze, Dropps, Molly’s Suds. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tru Earth.