Brand page · Personal Care · United States
Truly: 190K visits a month, 25 active Meta ads, Gravity score 549.
Truly — Truly Beauty is a vegan, clean beauty brand that creates high-performance skincare, haircare, and beauty products using plant-based ingredients. Their products include serums, scrubs, cleansers, body treatments, and fragrances. In September 2026 trulybeauty.com drew an estimated 190K visits, down 19% on the month before. It ranks #430 of 33,626 Personal Care brands in United States and holds a 4.4 Trustpilot rating over 12,015 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Truly Beauty is a vegan, clean beauty brand that creates high-performance skincare, haircare, and beauty products using plant-based ingredients. Their products include serums, scrubs, cleansers, body treatments, and fragrances.
01 · Traffic
How much traffic Truly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Truly drew an estimated 190K visits in September 2026, down 19% on the month before and down 16% over three months.
- Worldwide#54,702of 4.5M sites · Top 5%
- In United States#17,944of 1.2M sites · Top 5%
- Personal Care, worldwide#2,510of 215,119 brands · Top 5%
- Personal Care, United States#430of 33,626 brands · Top 5%
190K
estimated visits in September
1 mo ▼ −18.9%4 mo ▼ −16.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Truly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Truly holds 4.4 out of 5 on Trustpilot over 12,015 reviews, 68 of them in the last twelve months: 81% of customers give five stars and 7% one star. That volume places Truly in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Truly scores 3.2 over 11 reviews.
Health and Beauty Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Truly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Truly sells on Shopify, 82% of its catalogue in stock. The best seller is Soft Serve After Shave Oil, at US$33.00–US$49.00, followed by Glazed Donut After Shave Oil and Smooth Legend After Shave Serum.
#1Soft Serve After Shave OilTrulyUS$33.00–US$49.00In stock
#2Glazed Donut After Shave OilTrulyUS$33.00–US$49.00In stock
#3Smooth Legend After Shave SerumTrulyUS$33.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Truly in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 98% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$59.00
- Currency
- USD
04 · Ads
What Truly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Truly runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
FREE Full-Size Shave SetTruly Beauty6 Oct 2026image
FREE Full-Size Shave SetTruly Beauty6 Oct 2026image
FREE Full-Size Shave SetTruly Beauty6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Truly Beauty Incverified
Text ad20 Oct 2026Truly Beauty Incverified
Text ad20 Oct 2026Truly Beauty Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Truly.
The creators who tag @trulybeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @trulybeauty on Instagram, led by makena lynn (79.6K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmakena lynn@makena.lynnnn · 🇺🇸 US | Beauty cosmetics skincare Creator | 79.6K | 0.5% | 5 | Tagged @trulybeauty |
06 · Competitors according to Gravity
Who Truly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Truly among Personal Care brands in United States. The closest is Tropic, then Farmaesthetics, Pacifica, melvita.com, Naturium, Plum.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tropictropic.com | |||||||
| Farmaestheticsfarmaesthetics.com | |||||||
| Pacificapacificabeauty.com | |||||||
| melvita.commelvita.com | |||||||
| Naturiumnaturium.com | |||||||
| Plumplumgoodness.com |
07 · Company
The company behind Truly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Truly is a company based in Lewes, United States, founded in 2013 according to LinkedIn, on a domain registered in July 2016. It employs about 115 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Lewes
- Founded
- 2013, per LinkedIn
- Domain registered
- 1 Jul 2016
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 115 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- trulybeauty.com · Shopify · USD
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Truly
What people ask Google about Truly.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Truly a legit company?
According to Gravity by Benchr, Truly is a brand based in Lewes, United States: its website has existed since July 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 115 people on LinkedIn, it has 814,945 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Truly?
Customers rate Truly 4.4 out of 5 on Trustpilot over 12,015 reviews, 68 of them in the last twelve months: 81% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Truly scores 3.2 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Truly?
Truly Beauty is a vegan, clean beauty brand that creates high-performance skincare, haircare, and beauty products using plant-based ingredients. Their products include serums, scrubs, cleansers, body treatments, and fragrances. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 70% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Truly expensive?
Truly's best seller, Soft Serve After Shave Oil, sells from US$33.00 to US$49.00 on trulybeauty.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check trulybeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Truly discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Truly advertises on Facebook and Instagram and on Google, where its offers often run. Check trulybeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Truly?
Truly sells on its own website, trulybeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Truly?
Gravity by Benchr records a company based in Lewes, United States, founded in 2013 according to LinkedIn, on a domain registered in 2016, with 115 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Truly growing?
Not at the moment. Gravity by Benchr estimates about 190,000 visits to trulybeauty.com in September 2026, down 19% in a month and down 16% over three months. Truly ranks #430 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Truly use?
Gravity by Benchr identifies trulybeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Truly spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Truly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Truly ranks #430 of 33,626 by estimated traffic. Its closest competitors on the same market are Tropic, Farmaesthetics, Pacifica, melvita.com, Naturium. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Truly.