Brand page · Personal Care · United Kingdom
Tropic: 386K visits a month, 99 active Meta ads, Gravity score 799.
Tropic — Tropic is a skincare brand that sells natural, freshly made vegan skincare products inspired by the tropics and manufactured in the UK. In September 2026 tropic.com drew an estimated 386K visits, up 88% on the month before. It ranks #32 of 8,226 Personal Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 26,509 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tropic is a skincare brand that sells natural, freshly made vegan skincare products inspired by the tropics and manufactured in the UK.
01 · Traffic
How much traffic Tropic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tropic drew an estimated 386K visits in September 2026, up 88% on the month before and up 18,077% over three months.
- Worldwide#30,667of 4.5M sites · Top 1%
- In United Kingdom#1,485of 192K sites · Top 1%
- Personal Care, worldwide#1,252of 215,119 brands · Top 1%
- Personal Care, United Kingdom#32of 8,226 brands · Top 1%
386K
estimated visits in September
1 mo ▲ +88.2%4 mo ▲ +18,076.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tropic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tropic holds 4.8 out of 5 on Trustpilot over 26,509 reviews, 4,338 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places Tropic in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Tropic scores 4.9 over 72 reviews.
Beauty Product Supplier Health and Beauty Shop Cosmetics Industry
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tropic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tropic sells on Shopify, 98% of its catalogue in stock. The best seller is Smoothing Cleanser Complexion Purifier, at £20.00–£38.00, followed by Skin Feast Nourishing Moisturiser and Morning Mist Soothing Toning Essence.
#1Smoothing Cleanser Complexion PurifierTropic£20.00–£38.00In stock
#2Skin Feast Nourishing MoisturiserTropic£28.00–£30.00In stock
#3Morning Mist Soothing Toning EssenceTropic£18.00–£20.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tropic in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 93% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$42.35
- Currency
- GBP
04 · Ads
What Tropic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tropic runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
Complete Night-Time RenewalTropic Skincare7 Oct 2026image
3, 2, 1, GlowTropic Skincare7 Oct 2026image
Your 3-Step Glow RoutineTropic Skincare7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Tropic Skincare Ltdverified
Video ad20 Oct 2026Tropic Skincare Ltdverified
Image ad20 Oct 2026Tropic Skincare Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tropic.
The creators who tag @tropicskincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Tropic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tropic among Personal Care brands in United Kingdom. The closest is cocokind, then OSEA, Truly, typology.com, Organic Traveller, Pacifica.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cocokindcocokind.com | |||||||
| OSEAoseamalibu.com | |||||||
| Trulytrulybeauty.com | |||||||
| typology.comtypology.com | |||||||
| Organic Travellerorganictraveller.store | |||||||
| Pacificapacificabeauty.com |
07 · Company
The company behind Tropic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tropic is a company based in London, United Kingdom, on a domain registered in April 1999. It employs about 443 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 14 Apr 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 443 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tropic.com · Shopify · GBP
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tropic
What people ask Google about Tropic.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tropic a legit company?
According to Gravity by Benchr, Tropic is a brand based in London, United Kingdom: its website has existed since April 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 443 people on LinkedIn, it has 229,006 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Tropic reviews: is it worth it?
Customers rate Tropic 4.8 out of 5 on Trustpilot over 26,509 reviews, 4,338 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Tropic scores 4.9 over 72 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Tropic known for?
Tropic is a skincare brand that sells natural, freshly made vegan skincare products inspired by the tropics and manufactured in the UK. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Tropic prices: how much is it?
Tropic's best seller, Smoothing Cleanser Complexion Purifier, sells from £20.00 to £38.00 on tropic.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check tropic.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Tropic promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tropic advertises on Facebook and Instagram and on Google, where its offers often run. Check tropic.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tropic?
Tropic sells on its own website, tropic.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Tropic?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 1999, with 443 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tropic doing well?
Yes. Gravity by Benchr estimates about 385,500 visits to tropic.com in September 2026, up 88% in a month and up 18,077% over three months. Tropic ranks #32 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tropic use?
Gravity by Benchr identifies tropic.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Tropic's ad budget?
Gravity by Benchr does not publish a spend figure for Tropic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Tropic ranks #32 of 8,226 by estimated traffic. Its closest competitors on the same market are cocokind, OSEA, Truly, typology.com, Organic Traveller. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tropic.