Brand page · Personal Care · United States
Pacifica: 164K visits a month, 79 active Meta ads, Gravity score 472.
Pacifica — Pacifica is a vegan beauty company that sells skincare, haircare, and fragrance products. The brand offers natural, cruelty-free beauty products made with plant-based ingredients. In September 2026 pacificabeauty.com drew an estimated 164K visits, down 29% on the month before. It ranks #500 of 33,626 Personal Care brands in United States and holds a 3.5 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pacifica is a vegan beauty company that sells skincare, haircare, and fragrance products. The brand offers natural, cruelty-free beauty products made with plant-based ingredients.
01 · Traffic
How much traffic Pacifica gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pacifica drew an estimated 164K visits in September 2026, down 29% on the month before and down 73% over three months.
- Worldwide#61,805of 4.5M sites · Top 5%
- In United States#20,325of 1.2M sites · Top 5%
- Personal Care, worldwide#2,900of 215,119 brands · Top 5%
- Personal Care, United States#500of 33,626 brands · Top 5%
164K
estimated visits in September
1 mo ▼ −29.2%4 mo ▼ −72.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pacifica.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pacifica holds 3.5 out of 5 on Trustpilot over 34 reviews, 6 of them in the last twelve months: 29% of customers give five stars and 59% one star. That volume places Pacifica in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Product Supplier Cosmetic Products Manufacturer Cosmetics Industry Health and Beauty Shop Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pacifica sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pacifica sells on Shopify, 95% of its catalogue in stock. The best seller is Vegan Ceramide Hydration Fill Undereye & Smile Line Jelly Patches, at US$7.00, followed by Sea Foam Complete Face Wash | Daily Facial Cleanser and Stellar Gaze Length & Strength Mineral Mascara Mini.
#1Vegan Ceramide Hydration Fill Undereye & Smile Line Jelly PatchesPacificaUS$7.00In stock
#2Sea Foam Complete Face Wash | Daily Facial CleanserPacificaUS$5.00–US$12.00In stock
#3Stellar Gaze Length & Strength Mineral Mascara MiniPacificaUS$8.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pacifica in its comparison group.
- Average rating
- 4.42 / 5
- Rated products
- 88% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$18.00
- Currency
- USD
04 · Ads
What Pacifica is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pacifica runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
This National Eczema Awareness Month and every month, we’re committed to better care for sensitive skin. 💜 The National Eczema AssociationPacifica7 Oct 2026image
Pacifica - Pacifica - Walmart.comPacifica7 Oct 2026image
ready for fall jackets? so are we 🍂 as the weather starts to shift, Amber Cocoa brings the warm, cozy feeling with creamy cocoa, vanilla +Pacifica7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Pacifica Beauty, LLCverified
Image ad20 Oct 2026Pacifica Beauty, LLCverified
Text ad20 Oct 2026Pacifica Beauty, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pacifica.
The creators who tag @pacificabeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pacificabeauty on Instagram, led by Joel Vargas (12.7K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoel Vargas@joellvargass · 🇺🇸 US | Beauty cosmetics skincare Creator | 12.7K | 2.1% | 11 | Tagged @pacificabeauty |
06 · Competitors according to Gravity
Who Pacifica competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pacifica among Personal Care brands in United States. The closest is Plum, then Truly, Tropic, Green People, Thrive Causemetics, yvesrocher.ca.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Plumplumgoodness.com | |||||||
| Trulytrulybeauty.com | |||||||
| Tropictropic.com | |||||||
| Green Peoplegreenpeople.co.uk | |||||||
| Thrive Causemeticsthrivecausemetics.com | |||||||
| yvesrocher.cayvesrocher.ca |
07 · Company
The company behind Pacifica.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pacifica is a company based in Carpenteria, United States, on a domain registered in December 2009. It employs about 197 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Carpenteria
- Founded
- Data not available
- Domain registered
- 16 Dec 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 197 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pacificabeauty.com · Shopify · USD
- Catalogue
- 375 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pacifica
What people ask Google about Pacifica.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pacifica legit or a scam?
According to Gravity by Benchr, Pacifica is a brand based in Carpenteria, United States: its website has existed since December 2009, it sells on a Shopify store, it employs 197 people on LinkedIn, it has 707,305 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pacifica reviews
Customers rate Pacifica 3.5 out of 5 on Trustpilot over 34 reviews, 6 of them in the last twelve months: 29% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Pacifica sell?
Pacifica is a vegan beauty company that sells skincare, haircare, and fragrance products. The brand offers natural, cruelty-free beauty products made with plant-based ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pacifica cost?
Pacifica's best seller, Vegan Ceramide Hydration Fill Undereye & Smile Line Jelly Patches, sells US$7.00 on pacificabeauty.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check pacificabeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Pacifica promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Pacifica advertises on Facebook and Instagram and on Google, where its offers often run. Check pacificabeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pacifica?
Pacifica sells on its own website, pacificabeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pacifica?
Gravity by Benchr records a company based in Carpenteria, United States, whose domain was registered in 2009, with 197 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pacifica doing well?
Not at the moment. Gravity by Benchr estimates about 164,000 visits to pacificabeauty.com in September 2026, down 29% in a month and down 73% over three months. Pacifica ranks #500 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pacifica use?
Gravity by Benchr identifies pacificabeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pacifica spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pacifica on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Pacifica ranks #500 of 33,626 by estimated traffic. Its closest competitors on the same market are Plum, Truly, Tropic, Green People, Thrive Causemetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pacifica.