Brand page · Personal Care · United States

Jill Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
tryjill.com·🇺🇸 Dover, United States· Shopify·Since 2020

Jill: 103K visits a month, 1,203 active Meta ads, Gravity score 470.

Jill — Jill is a beauty brand that specializes in dermaplaning products for women, including razors, shaving kits, and skincare products designed for facial shaving routines. In September 2026 tryjill.com drew an estimated 103K visits, down 7% on the month before. It ranks #768 of 33,626 Personal Care brands in United States and holds a 2.7 Trustpilot rating over 481 reviews.

tryjill.com@jillrazor 76.8KYouTube 88.3KFacebookLinkedIn 1.3KTrustpilot 2.7Meta Ad Library 1,203

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
103K
−7% vs. August 2026
Instagram followers
76.8K
971 posts · @jillrazor
Trustpilot
2.7
481 reviews · 455 in 12 months
Meta ads
1,203
active · on Google since 2024
Products
95%
in stock · 4 collections
Rank in United States
#768
of 33,626 in Personal Care
LinkedIn
1.3K
followers · 7 employees
Earned media value
€15.5k
per month, Instagram

Gravity score

470/ 1000 · 10 of 10 indicators rated
Brand Power443
Momentum250
Performance718

Percentiles within 45 peers: Personal Care brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Jill is a beauty brand that specializes in dermaplaning products for women, including razors, shaving kits, and skincare products designed for facial shaving routines.

01 · Traffic

How much traffic Jill gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Jill drew an estimated 103K visits in September 2026, down 7% on the month before and down 56% over three months.

  • Worldwide#91,291of 4.5M sites · Top 5%
  • In United States#29,926of 1.2M sites · Top 5%
  • Personal Care, worldwide#4,489of 215,119 brands · Top 5%
  • Personal Care, United States#768of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

103K

estimated visits in September

1 mo ▼ −6.9%4 mo ▼ −55.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Jill.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Jill holds 2.7 out of 5 on Trustpilot over 481 reviews, 455 of them in the last twelve months: 35% of customers give five stars and 50% one star. That volume places Jill in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.7TrustScore · 481 reviews · 455 in 12 months
Top 20% review volume
5 ★35%
4 ★2%
3 ★6%
2 ★6%
1 ★50%

Beauty Salon Cosmetics Industry Cosmetics Store Beauty Product Supplier Health and Beauty Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Jill sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Jill sells on Shopify, 95% of its catalogue in stock. The best seller is Jill Starter Kit w/ Hair Identifier Spray, at US$39.99, followed by Blades + Pre-Shave Plan - QTL and Pre-Dermaplaning Oil Magic Wipe - Jill 2.0.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care30%
Shaving & Grooming14%
Cosmetics2%
Duffel Bags2%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care97%
Duffel Bags3%

The dominant category places Jill in its comparison group.

Prices and ratingsstore data
Average rating
4.07 / 5
Rated products
49% of the catalogue
In stock
95%
Upper price quartile
US$39.99
Currency
USD

05 · Influencers

Who talks about Jill.

The creators who tag @jillrazor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @jillrazor on Instagram, led by 𝑴𝒆𝒂𝒈𝒂𝒏 𝑪𝒂𝒓𝒃𝒐𝒏𝒆𝒚 (41.8K followers, 4.4% engagement).

Influencersaccounts tagging @jillrazor · Instagram
AccountProfileFollowersEngagementTagsRelationship
�𝑴𝒆𝒂𝒈𝒂𝒏 𝑪𝒂𝒓𝒃𝒐𝒏𝒆𝒚@meagancarboney · 🇺🇸 USBeauty cosmetics skincare Creator41.8K4.4%2Tagged @jillrazor
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Jill competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Jill among Personal Care brands in United States. The closest is Miche Beauty, then Lockhart's Authentic Grooming Company, ThryveAura, COCOTIQUE, Pete & Pedro, DS Healthcare Group.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Miche Beautymichebeauty.com
Lockhart's Authentic Grooming Companylockhartsauthentic.com
ThryveAurathryveaura.com
COCOTIQUEcocotique.com
Pete & Pedropeteandpedro.com
DS Healthcare Groupdslaboratories.com
Competitors Gravity finds for Jill. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Jill with Miche Beauty

07 · Company

The company behind Jill.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Jill is a company based in Dover, United States, on a domain registered in May 2020. It employs about 7 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Dover
Founded
Data not available
Domain registered
15 May 2020
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
7 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
tryjill.com · Shopify · USD
Catalogue
4 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Jill

What people ask Google about Jill.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Jill a legit company?

According to Gravity by Benchr, Jill is a brand based in Dover, United States: its website has existed since May 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 76,779 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Jill reviews

Customers rate Jill 2.7 out of 5 on Trustpilot over 481 reviews, 455 of them in the last twelve months: 35% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Jill?

Jill is a beauty brand that specializes in dermaplaning products for women, including razors, shaving kits, and skincare products designed for facial shaving routines. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Jill cost?

Jill's best seller, Jill Starter Kit w/ Hair Identifier Spray, sells US$39.99 on tryjill.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check tryjill.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Jill promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Jill advertises on Facebook and Instagram and on Google, where its offers often run. Check tryjill.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Jill?

Jill sells on its own website, tryjill.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Jill?

Gravity by Benchr records a company based in Dover, United States, whose domain was registered in 2020, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Jill growing?

Not at the moment. Gravity by Benchr estimates about 103,200 visits to tryjill.com in September 2026, down 7% in a month and down 56% over three months. Jill ranks #768 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Jill use?

Gravity by Benchr identifies tryjill.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Jill spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Jill on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Jill ranks #768 of 33,626 by estimated traffic. Its closest competitors on the same market are Miche Beauty, Lockhart's Authentic Grooming Company, ThryveAura, COCOTIQUE, Pete & Pedro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jill.