Brand page · Personal Care · United States
Pete & Pedro: 257K visits a month, 30 active Meta ads, Gravity score 652.
Pete & Pedro — Pete & Pedro is a men's grooming and lifestyle company that sells hairstyling products, haircare, fragrance, tools, shaving, beard, and grooming products for men. In September 2026 peteandpedro.com drew an estimated 257K visits, up 43% on the month before. It ranks #318 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pete & Pedro is a men's grooming and lifestyle company that sells hairstyling products, haircare, fragrance, tools, shaving, beard, and grooming products for men.
01 · Traffic
How much traffic Pete & Pedro gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pete & Pedro drew an estimated 257K visits in September 2026, up 43% on the month before and up 39% over three months.
- Worldwide#42,426of 4.5M sites · Top 1%
- In United States#13,843of 1.2M sites · Top 5%
- Personal Care, worldwide#1,864of 215,119 brands · Top 1%
- Personal Care, United States#318of 33,626 brands · Top 1%
257K
estimated visits in September
1 mo ▲ +42.7%4 mo ▲ +39.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pete & Pedro.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pete & Pedro holds 3.8 out of 5 on Trustpilot over 2 reviews: 100% of customers give five stars and 0% one star.
Perfume Store Hair Product Store Cosmetics Store Barber Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pete & Pedro sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pete & Pedro sells on Shopify, 96% of its catalogue in stock. The best seller is Natural Sea Salt Spray, at US$9.95–US$20.00, followed by Hair Putty and Shampoo & Conditioner Haircare Combo Sets.
#1Natural Sea Salt SprayPete & PedroUS$9.95–US$20.00In stock
#2Hair PuttyPete & PedroUS$23.00In stock
#3Shampoo & Conditioner Haircare Combo SetsPete & PedroUS$32.00–US$47.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pete & Pedro in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 90% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$46.50
- Currency
- USD
04 · Ads
What Pete & Pedro is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pete & Pedro runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Clean Tea Tree ShampooPete & Pedro30 Sept 2026image
Dandruff gone in 30 days, or your money backPete & Pedro30 Sept 2026video
Dandruff gone in 30 days, or your money backPete & Pedro30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pete & Pedro LLCverified
Text ad20 Oct 2026Pete & Pedro LLCverified
Text ad20 Oct 2026Pete & Pedro LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pete & Pedro.
The creators who tag @peteandpedro on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @peteandpedro on Instagram, led by Connor Casey (36.8K followers, 4.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CConnor Casey@cmcasey23 · 🇺🇸 US | Travel tourism exploration Creator | 36.8K | 4.9% | 1 | Tagged @peteandpedro |
06 · Competitors according to Gravity
Who Pete & Pedro competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pete & Pedro among Personal Care brands in United States. The closest is Man For Himself, then Uppercut Deluxe, BASED, Forte Series, Reuzel, BluMaan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Man For Himselfmanforhimself.com | |||||||
| Uppercut Deluxeuppercutdeluxe.com | |||||||
| BASEDbased.com | |||||||
| Forte Seriesforteseries.com | |||||||
| Reuzelreuzel.com | |||||||
| BluMaanblumaan.com |
07 · Company
The company behind Pete & Pedro.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pete & Pedro is a company based in Marietta, United States, on a domain registered in February 2013. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Marietta
- Founded
- Data not available
- Domain registered
- 13 Feb 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- peteandpedro.com · Shopify · USD
- Catalogue
- 102 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pete & Pedro
What people ask Google about Pete & Pedro.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pete & Pedro legit?
According to Gravity by Benchr, Pete & Pedro is a brand based in Marietta, United States: its website has existed since February 2013, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 44,091 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Pete & Pedro sell?
Pete & Pedro is a men's grooming and lifestyle company that sells hairstyling products, haircare, fragrance, tools, shaving, beard, and grooming products for men. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pete & Pedro cost?
Pete & Pedro's best seller, Natural Sea Salt Spray, sells from US$9.95 to US$20.00 on peteandpedro.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check peteandpedro.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Pete & Pedro discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pete & Pedro advertises on Facebook and Instagram and on Google, where its offers often run. Check peteandpedro.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pete & Pedro?
Pete & Pedro sells on its own website, peteandpedro.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pete & Pedro?
Gravity by Benchr records a company based in Marietta, United States, whose domain was registered in 2013, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pete & Pedro growing?
Yes. Gravity by Benchr estimates about 257,400 visits to peteandpedro.com in September 2026, up 43% in a month and up 39% over three months. Pete & Pedro ranks #318 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pete & Pedro use?
Gravity by Benchr identifies peteandpedro.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Pete & Pedro's ad budget?
Gravity by Benchr does not publish a spend figure for Pete & Pedro on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Pete & Pedro ranks #318 of 33,626 by estimated traffic. Its closest competitors on the same market are Man For Himself, Uppercut Deluxe, BASED, Forte Series, Reuzel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pete & Pedro.