Brand page · Personal Care · United States
Miche Beauty: 159K visits a month, 76 active Meta ads, Gravity score 593.
Miche Beauty — Miche Beauty is a haircare brand that provides simple, clean, and effective solutions for all hair types. In September 2026 michebeauty.com drew an estimated 159K visits, down 9% on the month before. It ranks #513 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Miche Beauty is a haircare brand that provides simple, clean, and effective solutions for all hair types.
01 · Traffic
How much traffic Miche Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Miche Beauty drew an estimated 159K visits in September 2026, down 9% on the month before and up 7% over three months.
- Worldwide#63,442of 4.5M sites · Top 5%
- In United States#20,902of 1.2M sites · Top 5%
- Personal Care, worldwide#2,978of 215,119 brands · Top 5%
- Personal Care, United States#513of 33,626 brands · Top 5%
159K
estimated visits in September
1 mo ▼ −9.4%4 mo ▲ +7.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Miche Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Miche Beauty holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Miche Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Miche Beauty sells on Shopify, 87% of its catalogue in stock. The best seller is Tropical Oasis Anti-Humidity Firm Hold Hair Gel, at US$15.00–US$27.00, followed by SET Gel-To-Foam Styling Mousse and INDULGE Moisturizing Deep Conditioning Treatment.
#1Tropical Oasis Anti-Humidity Firm Hold Hair GelMiche BeautyUS$15.00–US$27.00In stock
#2SET Gel-To-Foam Styling MousseMiche BeautyUS$25.00In stock
#3INDULGE Moisturizing Deep Conditioning TreatmentMiche BeautyUS$27.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Miche Beauty in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 98% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$75.00
- Currency
- USD
04 · Ads
What Miche Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Miche Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
She formulated the products, now here’s exactly how she uses them. 👀✨ Our Founder and CEO Michelle is taking us through her personal stylMICHE Beauty5 Oct 2026video
Soft, defined curls without the extra steps.👏😉 SET Gel-to-Foam Styling Mousse is our unique 3-in-1 styler, combining the moisture of a leMICHE Beauty1 Oct 2026video
One Styler. Endless Compliments. ✨MICHE Beauty27 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Miche Naturals LLCverified
Text ad20 Oct 2026Miche Naturals LLCverified
Text ad20 Oct 2026Miche Naturals LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Miche Beauty.
The creators who tag @michebeauty_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @michebeauty_ on Instagram, led by Curls Monthly | Curl Care Subscription & Curly Hair Education (21.7K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCurls Monthly | Curl Care Subscription & Curly Hair Education@curlsmonthly · 🇺🇸 US | Beauty cosmetics skincare Creator | 21.7K | 0.4% | 5 | Tagged @michebeauty_ |
06 · Competitors according to Gravity
Who Miche Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Miche Beauty among Personal Care brands in United States. The closest is MIELLE, then Ouidad, Fix My Curls, PATTERN, Bounce Curl, TréLuxe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MIELLEmielleorganics.com | |||||||
| Ouidadouidad.com | |||||||
| Fix My Curlsfixmycurls.com | |||||||
| PATTERNpatternbeauty.com | |||||||
| Bounce Curlbouncecurl.com | |||||||
| TréLuxediscovertreluxe.com |
07 · Company
The company behind Miche Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Miche Beauty is a company based in Lanham, United States, founded in 2016 according to LinkedIn, on a domain registered in April 2016. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Lanham
- Founded
- 2016, per LinkedIn
- Domain registered
- 11 Apr 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- michebeauty.com · Shopify · USD
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Miche Beauty
What people ask Google about Miche Beauty.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Miche Beauty legit or a scam?
According to Gravity by Benchr, Miche Beauty is a brand based in Lanham, United States: its website has existed since April 2016, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 152,543 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Miche Beauty sell?
Miche Beauty is a haircare brand that provides simple, clean, and effective solutions for all hair types. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Miche Beauty expensive?
Miche Beauty's best seller, Tropical Oasis Anti-Humidity Firm Hold Hair Gel, sells from US$15.00 to US$27.00 on michebeauty.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check michebeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Miche Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Miche Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check michebeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Miche Beauty?
Miche Beauty sells on its own website, michebeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Miche Beauty?
Gravity by Benchr records a company based in Lanham, United States, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Miche Beauty growing?
Yes. Gravity by Benchr estimates about 159,200 visits to michebeauty.com in September 2026, down 9% in a month and up 7% over three months. Miche Beauty ranks #513 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Miche Beauty use?
Gravity by Benchr identifies michebeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Miche Beauty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Miche Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Miche Beauty ranks #513 of 33,626 by estimated traffic. Its closest competitors on the same market are MIELLE, Ouidad, Fix My Curls, PATTERN, Bounce Curl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Miche Beauty.