Brand page · Linens & Bedding · United States
Tuft and Needle: 244K visits a month, 52 active Meta ads, Gravity score 436.
Tuft and Needle — Tuft and Needle is an American e-commerce and manufacturing company that sells mattresses, pillows, bedding, and sleep wellness products. In September 2026 tuftandneedle.com drew an estimated 244K visits, down 0% on the month before. It ranks #41 of 5,362 Linens & Bedding brands in United States and holds a 2.2 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Linens & Bedding brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tuft and Needle is an American e-commerce and manufacturing company that sells mattresses, pillows, bedding, and sleep wellness products.
01 · Traffic
How much traffic Tuft and Needle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tuft and Needle drew an estimated 244K visits in September 2026, down 0% on the month before and down 29% over three months.
- Worldwide#44,362of 4.5M sites · Top 1%
- In United States#14,489of 1.2M sites · Top 5%
- Linens & Bedding, worldwide#180of 24,680 brands · Top 1%
- Linens & Bedding, United States#41of 5,362 brands · Top 1%
244K
estimated visits in September
1 mo ▼ −0.3%4 mo ▼ −29.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tuft and Needle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tuft and Needle holds 2.2 out of 5 on Trustpilot over 17 reviews, 6 of them in the last twelve months: 41% of customers give five stars and 35% one star. That volume places Tuft and Needle in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Bedroom Furniture Store Mattress Store Bed Shop Bedding Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tuft and Needle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tuft and Needle sells on Shopify, 87% of its catalogue in stock. The best seller is T&N Original Mattress - Legacy Edition, at US$499.00–US$899.00, followed by Mattress Protector and Original Foam Pillow.
#1T&N Original Mattress - Legacy EditionTuft and NeedleUS$499.00–US$899.00In stock
#2Mattress ProtectorTuft and NeedleUS$80.00–US$110.00In stock
#3Original Foam PillowTuft and NeedleUS$100.00–US$190.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tuft and Needle in its comparison group.
- Average rating
- 4.28 / 5
- Rated products
- 72% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$549.00
- Currency
- USD
04 · Ads
What Tuft and Needle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tuft and Needle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
The T&N Original Mattress - Legacy EditionTuft & Needle9 Sept 2026video
Award-winning mattressTuft & Needle5 Sept 2026image
More Support and StabilityTuft & Needle1 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Serta Simmons Bedding, LLCverified
Text ad20 Oct 2026Serta Simmons Bedding, LLCverified
Text ad20 Oct 2026Serta Simmons Bedding, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tuft and Needle.
The creators who tag @tuftandneedle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tuftandneedle on Instagram, led by Kirk Parsley (31.5K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKirk Parsley@kirkparsley · 🇺🇸 US | Health medicine Creator | 31.5K | 0.2% | 1 | Tagged @tuftandneedle |
06 · Competitors according to Gravity
Who Tuft and Needle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tuft and Needle among Linens & Bedding brands in United States. The closest is DreamCloudSleep, then OTTY, Leesa, SweetNight, Emma Sleep India, Cloudpillo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DreamCloudSleepdreamcloudsleep.com | |||||||
| OTTYotty.com | |||||||
| Leesaleesa.com | |||||||
| SweetNightsweetnight.com | |||||||
| Emma Sleep Indiaemma-sleep.in | |||||||
| Cloudpillocloudpillo.com |
07 · Company
The company behind Tuft and Needle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tuft and Needle is a company based in Doraville, United States, on a domain registered in October 2012.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Doraville
- Founded
- Data not available
- Domain registered
- 10 Oct 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tuftandneedle.com · Shopify · USD
- Catalogue
- 28 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tuft and Needle
What people ask Google about Tuft and Needle.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tuft and Needle legit?
According to Gravity by Benchr, Tuft and Needle is a brand based in Doraville, United States: its website has existed since October 2012, it sells on a Shopify store, it has 78,606 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Tuft and Needle reviews
Customers rate Tuft and Needle 2.2 out of 5 on Trustpilot over 17 reviews, 6 of them in the last twelve months: 41% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Tuft and Needle sell?
Tuft and Needle is an American e-commerce and manufacturing company that sells mattresses, pillows, bedding, and sleep wellness products. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Tuft and Needle cost?
Tuft and Needle's best seller, T&N Original Mattress - Legacy Edition, sells from US$499.00 to US$899.00 on tuftandneedle.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check tuftandneedle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Tuft and Needle promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tuft and Needle advertises on Facebook and Instagram and on Google, where its offers often run. Check tuftandneedle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Tuft and Needle?
Tuft and Needle sells on its own website, tuftandneedle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Tuft and Needle?
Gravity by Benchr records a company based in Doraville, United States, whose domain was registered in 2012. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tuft and Needle growing?
Not at the moment. Gravity by Benchr estimates about 244,200 visits to tuftandneedle.com in September 2026, down 0% in a month and down 29% over three months. Tuft and Needle ranks #41 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tuft and Needle use?
Gravity by Benchr identifies tuftandneedle.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Tuft and Needle spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Tuft and Needle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, Tuft and Needle ranks #41 of 5,362 by estimated traffic. Its closest competitors on the same market are DreamCloudSleep, OTTY, Leesa, SweetNight, Emma Sleep India. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tuft and Needle.