Brand page · Pet Supplies · France
Ultra Premium Direct: 515K visits a month, 1,083 active Meta ads.
Ultra Premium Direct — Ultra Premium Direct offers high-quality pet food for dogs and cats, including kibble, wet food, and treats. Their products are manufactured in France. In September 2026 ultrapremiumdirect.com drew an estimated 515K visits, down 22% on the month before. It ranks #3 of 577 Pet Supplies brands in France and holds a 3.9 Trustpilot rating over 3,865 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Ultra Premium Direct offers high-quality pet food for dogs and cats, including kibble, wet food, and treats. Their products are manufactured in France.
01 · Traffic
How much traffic Ultra Premium Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ultra Premium Direct drew an estimated 515K visits in September 2026, down 22% on the month before and up 36% over three months.
- Worldwide#24,263of 4.5M sites · Top 1%
- In France#902of 166K sites · Top 1%
- Pet Supplies, worldwide#101of 52,845 brands · Top 1%
- Pet Supplies, France#3of 577 brands · Top 1%
515K
estimated visits in September
1 mo ▼ −21.7%4 mo ▲ +35.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ultra Premium Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ultra Premium Direct holds 3.9 out of 5 on Trustpilot over 3,865 reviews, 930 of them in the last twelve months: 82% of customers give five stars and 9% one star. That volume places Ultra Premium Direct in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Ultra Premium Direct scores 4.5 over 38,737 reviews.
Pet Store Animal Feed Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ultra Premium Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ultra Premium Direct's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ultra Premium Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ultra Premium Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ultra Premium Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Qualité Premium à prix direct d'usineUltra Premium Direct8 Oct 2026video
3,7 millions de repas offertsUltra Premium Direct8 Oct 2026video
Qualité Premium à prix direct d'usineUltra Premium Direct8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026NATURA PLUS ULTRA PET FOOD SASverified
Text ad21 Oct 2026NATURA PLUS ULTRA PET FOOD SASverified
Text ad21 Oct 2026NATURA PLUS ULTRA PET FOOD SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ultra Premium Direct.
The creators who tag @ultrapremiumdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ultrapremiumdirect on Instagram, led by POP DOG 🐶🌈 | Média & accessoires pour chiens (18.3K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPOP DOG 🐶🌈 | Média & accessoires pour chiens@mypopdog · 🇫🇷 FR | Pets nature Creator | 18.3K | 0.3% | 2 | Tagged @ultrapremiumdirect |
06 · Competitors according to Gravity
Who Ultra Premium Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ultra Premium Direct among Pet Supplies brands in France. The closest is vet-concept.com, then PremieRpet, Perfectfit, Purina ONE, Lily's Kitchen, temizmama.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vet-concept.comvet-concept.com | |||||||
| PremieRpetpremierpet.com.br | |||||||
| Perfectfitperfect-fit.de | |||||||
| Purina ONEpurinaone.ru | |||||||
| Lily's Kitchenlilyskitchen.co.uk | |||||||
| temizmamatemizmama.com |
07 · Company
The company behind Ultra Premium Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ultra Premium Direct is a company based in France, founded in 2013 according to LinkedIn, on a domain registered in December 2013. It employs about 158 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 2013, per LinkedIn
- Domain registered
- 2 Dec 2013
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 158 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ultrapremiumdirect.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ultra Premium Direct
What people ask Google about Ultra Premium Direct.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ultra Premium Direct legit or a scam?
According to Gravity by Benchr, Ultra Premium Direct is a brand based in France: its website has existed since December 2013, its Trustpilot profile is claimed by the brand, it employs 158 people on LinkedIn, it has 247,912 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Ultra Premium Direct?
Customers rate Ultra Premium Direct 3.9 out of 5 on Trustpilot over 3,865 reviews, 930 of them in the last twelve months: 82% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Ultra Premium Direct scores 4.5 over 38,737 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ultra Premium Direct?
Ultra Premium Direct offers high-quality pet food for dogs and cats, including kibble, wet food, and treats. Their products are manufactured in France. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a Ultra Premium Direct discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ultra Premium Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check ultrapremiumdirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Ultra Premium Direct?
Gravity by Benchr records a company based in France, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 158 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ultra Premium Direct growing?
Yes. Gravity by Benchr estimates about 515,100 visits to ultrapremiumdirect.com in September 2026, down 22% in a month and up 36% over three months. Ultra Premium Direct ranks #3 of 577 Pet Supplies brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Ultra Premium Direct's ad budget?
Gravity by Benchr does not publish a spend figure for Ultra Premium Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in France?
Among Pet Supplies brands in France in the Gravity by Benchr index, Ultra Premium Direct ranks #3 of 577 by estimated traffic. Its closest competitors on the same market are vet-concept.com, PremieRpet, Perfectfit, Purina ONE, Lily's Kitchen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ultra Premium Direct. Version française.