Brand page · Personal Care · United Kingdom
UpCircle: 208K visits a month, 1,399 active Meta ads, Gravity score 697.
UpCircle — UpCircle Beauty is an ethical skincare brand that creates vegan, cruelty-free and zero waste beauty products using upcycled natural ingredients like coffee grounds and chai tea spices. In September 2026 upcirclebeauty.com drew an estimated 208K visits, up 3% on the month before. It ranks #80 of 8,226 Personal Care brands in United Kingdom and holds a 4.6 Trustpilot rating over 2,793 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
UpCircle Beauty is an ethical skincare brand that creates vegan, cruelty-free and zero waste beauty products using upcycled natural ingredients like coffee grounds and chai tea spices.
01 · Traffic
How much traffic UpCircle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UpCircle drew an estimated 208K visits in September 2026, up 3% on the month before and down 6% over three months.
- Worldwide#50,761of 4.5M sites · Top 5%
- In United Kingdom#2,584of 192K sites · Top 5%
- Personal Care, worldwide#2,308of 215,119 brands · Top 5%
- Personal Care, United Kingdom#80of 8,226 brands · Top 1%
208K
estimated visits in September
1 mo ▲ +3.3%4 mo ▼ −6.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UpCircle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UpCircle holds 4.6 out of 5 on Trustpilot over 2,793 reviews, 651 of them in the last twelve months: 88% of customers give five stars and 4% one star. That volume places UpCircle in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Skin Care Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UpCircle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UpCircle sells on Shopify, 92% of its catalogue in stock. The best seller is Eye Cream with Hyaluronic Acid + Coffee, at £23.99, followed by Face Moisturiser with Vitamin E and Organic Face Oil with Coffee Extract.
#2Eye Cream with Hyaluronic Acid + CoffeeUpCircle£23.99In stock
#3Face Moisturiser with Vitamin EUpCircle£23.99–£39.99In stock
Organic Face Oil with Coffee ExtractUpCircle£21.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UpCircle in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 75% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$31.75
- Currency
- GBP
04 · Ads
What UpCircle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UpCircle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
Dark Circles? Not Tonight 👉UpCircle13 Oct 2026image
Put Those Dark Circles to Bed 👉UpCircle13 Oct 2026video
Put Those Dark Circles to Bed 👉UpCircle13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Optiat Ltdverified
Text ad20 Oct 2026Optiat Ltdverified
Text ad20 Oct 2026UpCircle Beauty Europe Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UpCircle.
The creators who tag @upcirclebeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @upcirclebeauty on Instagram, led by Good On You: sustainability ratings (239K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGood On You: sustainability ratings@goodonyou_app · 🇺🇸 US | Fashion style luxury Creator | 239K | 0.1% | 2 | Tagged @upcirclebeauty |
06 · Competitors according to Gravity
Who UpCircle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UpCircle among Personal Care brands in United Kingdom. The closest is Anua, then CLARINS®, korres.com, clarins.fr, Glow Recipe, facetheory.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Anuaanua.com | |||||||
| CLARINS®clarinsusa.com | |||||||
| korres.comkorres.com | |||||||
| clarins.frclarins.fr | |||||||
| Glow Recipeglowrecipe.com | |||||||
| facetheory.comfacetheory.com |
07 · Company
The company behind UpCircle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UpCircle is a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in July 2018. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2016, per LinkedIn
- Domain registered
- 16 Jul 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- upcirclebeauty.com · Shopify · GBP
- Catalogue
- 57 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UpCircle
What people ask Google about UpCircle.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UpCircle legit?
According to Gravity by Benchr, UpCircle is a brand based in London, United Kingdom: its website has existed since July 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 180,333 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about UpCircle?
Customers rate UpCircle 4.6 out of 5 on Trustpilot over 2,793 reviews, 651 of them in the last twelve months: 88% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does UpCircle sell?
UpCircle Beauty is an ethical skincare brand that creates vegan, cruelty-free and zero waste beauty products using upcycled natural ingredients like coffee grounds and chai tea spices. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does UpCircle cost?
UpCircle's best seller, Eye Cream with Hyaluronic Acid + Coffee, sells £23.99 on upcirclebeauty.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check upcirclebeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a UpCircle discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: UpCircle advertises on Facebook and Instagram and on Google, where its offers often run. Check upcirclebeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy UpCircle?
UpCircle sells on its own website, upcirclebeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind UpCircle?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2018, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is UpCircle growing?
Not at the moment. Gravity by Benchr estimates about 207,900 visits to upcirclebeauty.com in September 2026, up 3% in a month and down 6% over three months. UpCircle ranks #80 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UpCircle use?
Gravity by Benchr identifies upcirclebeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is UpCircle's ad budget?
Gravity by Benchr does not publish a spend figure for UpCircle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, UpCircle ranks #80 of 8,226 by estimated traffic. Its closest competitors on the same market are Anua, CLARINS®, korres.com, clarins.fr, Glow Recipe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UpCircle.