Brand page · Clothing · Germany
Urban Outfitters: 24.6M visits a month, 82 active Meta ads.
Urban Outfitters — Urban Outfitters is a retail brand that sells men's and women's clothing, streetwear, and home decor and furniture. In September 2026 urbanoutfitters.com drew an estimated 24.6M visits, down 11% on the month before. It ranks #2 of 97,158 Clothing brands in Germany and holds a 1.4 Trustpilot rating over 2,096 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Urban Outfitters is a retail brand that sells men's and women's clothing, streetwear, and home decor and furniture.
01 · Traffic
How much traffic Urban Outfitters gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Urban Outfitters drew an estimated 24.6M visits in September 2026, down 11% on the month before and up 3% over three months.
- Worldwide#878of 4.5M sites · Top 1%
- In United States#354of 1.2M sites · Top 1%
- Clothing, worldwide#48of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
24.6M
estimated visits in September
1 mo ▼ −10.6%4 mo ▲ +2.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Urban Outfitters.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Urban Outfitters holds 1.4 out of 5 on Trustpilot over 2,096 reviews, 108 of them in the last twelve months: 7% of customers give five stars and 83% one star. That volume places Urban Outfitters in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Streetwear Store Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Urban Outfitters sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Urban Outfitters's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Urban Outfitters in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Urban Outfitters is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Urban Outfitters runs Meta ads on Instagram, and has advertised on Google since November 2021 (image, text, video).
High-tier comfort made for doing the absolute least.Urban Outfitters12 Oct 2026video
Sweater Weather, ObviUrban Outfitters9 Oct 2026video
Nike Women's Shox Z SneakersUrban Outfitters9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Urban Outfitters UK Limitedverified
Text ad21 Oct 2026Urban Outfitters, Inc.verified
Image ad21 Oct 2026Urban Outfitters, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Urban Outfitters.
The creators who tag @urbanoutfitters on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Urban Outfitters competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Urban Outfitters among Clothing brands in Germany. The closest is anthropologie.com, then weekday.com, House Brand Store, abercrombie.com, inditex.com, nextdirect.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| anthropologie.comanthropologie.com | |||||||
| weekday.comweekday.com | |||||||
| House Brand Storehousebrand.com | |||||||
| abercrombie.comabercrombie.com | |||||||
| inditex.cominditex.com | |||||||
| nextdirect.comnextdirect.com |
07 · Company
The company behind Urban Outfitters.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Urban Outfitters is a company based in Germany, founded in 1970 according to LinkedIn, on a domain registered in May 1996. It employs about 450 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1970, per LinkedIn
- Domain registered
- 1 May 1996
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 450 on LinkedIn
- Funding stage
- Ipo
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- urbanoutfitters.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Urban Outfitters
What people ask Google about Urban Outfitters.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Urban Outfitters a legit company?
According to Gravity by Benchr, Urban Outfitters is a brand based in Germany: its website has existed since May 1996, it employs 450 people on LinkedIn, it has 8,515,945 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Urban Outfitters reviews: is it worth it?
Customers rate Urban Outfitters 1.4 out of 5 on Trustpilot over 2,096 reviews, 108 of them in the last twelve months: 7% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Urban Outfitters?
Urban Outfitters is a retail brand that sells men's and women's clothing, streetwear, and home decor and furniture. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Urban Outfitters have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Urban Outfitters advertises on Facebook and Instagram and on Google, where its offers often run. Check urbanoutfitters.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Urban Outfitters?
Gravity by Benchr records a company based in Germany, founded in 1970 according to LinkedIn, on a domain registered in 1996, with 450 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Urban Outfitters doing well?
Yes. Gravity by Benchr estimates about 24,567,400 visits to urbanoutfitters.com in September 2026, down 11% in a month and up 3% over three months. Urban Outfitters ranks #2 of 97,158 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Urban Outfitters spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Urban Outfitters on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Urban Outfitters ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are anthropologie.com, weekday.com, House Brand Store, abercrombie.com, inditex.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Urban Outfitters.