Brand page · Personal Care · United States
LANEIGE: 230K visits a month, 69 active Meta ads, Gravity score 606.
LANEIGE — LANEIGE is a Korean skincare and makeup brand that offers products featuring water-based ingredients for hydration and visible results. In September 2026 us.laneige.com drew an estimated 230K visits, down 7% on the month before. It ranks #358 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LANEIGE is a Korean skincare and makeup brand that offers products featuring water-based ingredients for hydration and visible results.
01 · Traffic
How much traffic LANEIGE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LANEIGE drew an estimated 230K visits in September 2026, down 7% on the month before and down 22% over three months.
- Worldwide#46,653of 4.5M sites · Top 5%
- In United States#15,227of 1.2M sites · Top 5%
- Personal Care, worldwide#2,081of 215,119 brands · Top 1%
- Personal Care, United States#358of 33,626 brands · Top 5%
230K
estimated visits in September
1 mo ▼ −6.8%4 mo ▼ −21.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LANEIGE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LANEIGE holds 3.2 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Cosmetics Industry Cosmetics Store Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LANEIGE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LANEIGE sells on Shopify, 99% of its catalogue in stock. The best seller is Lip Sleeping Mask, at US$24.00–US$34.00, followed by Lip Glowy Balm and Glaze Craze Tinted Lip Serum.
#1Lip Sleeping MaskLANEIGEUS$24.00–US$34.00In stock
#2Lip Glowy BalmLANEIGEUS$19.00In stock
#3Glaze Craze Tinted Lip SerumLANEIGEUS$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LANEIGE in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 89% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$55.10
- Currency
- USD
04 · Ads
What LANEIGE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LANEIGE runs Meta ads on Facebook, Instagram, Messenger, Threads.
The wait is over🪽✨ His AM-to-PM essential. Now yours. NEW! Bouncy & Firm Hydrogel Eye Patches. Powered by microneedling-inspired skincareLANEIGE USA7 Oct 2026image
Up to 40% Off! ✨LANEIGE USA7 Oct 2026video
LANEIGE USALANEIGE USA7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about LANEIGE.
The creators who tag @laneige_us on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @laneige_us on Instagram, led by CHICAGO MAKEUP & HAIR ARTIST (12.5K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHICAGO MAKEUP & HAIR ARTIST@lueurbeauti · 🇺🇸 US | Beauty cosmetics skincare Creator | 12.5K | 0.4% | 10 | Tagged @laneige_us |
06 · Competitors according to Gravity
Who LANEIGE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LANEIGE among Personal Care brands in United States. The closest is Korean-Skincare, then COSRX, Torriden, Beauty of Joseon, innisfree, Dr.Jart+.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Korean-Skincarekoreanskincare.nl | |||||||
| COSRXcosrx.com | |||||||
| Torridentorriden.us | |||||||
| Beauty of Joseonbeautyofjoseon.com | |||||||
| innisfreeus.innisfree.com | |||||||
| Dr.Jart+drjart.com |
07 · Company
The company behind LANEIGE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LANEIGE is a company based in NEW YORK, United States. It employs about 62 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · NEW YORK
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 62 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- us.laneige.com · Shopify · USD
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LANEIGE
What people ask Google about LANEIGE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LANEIGE legit or a scam?
According to Gravity by Benchr, LANEIGE is a brand based in NEW YORK, United States: it sells on a Shopify store, it employs 62 people on LinkedIn, it has 1,629,898 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is LANEIGE?
LANEIGE is a Korean skincare and makeup brand that offers products featuring water-based ingredients for hydration and visible results. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is LANEIGE expensive?
LANEIGE's best seller, Lip Sleeping Mask, sells from US$24.00 to US$34.00 on us.laneige.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check us.laneige.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does LANEIGE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LANEIGE advertises on Facebook and Instagram, where its offers often run. Check us.laneige.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LANEIGE?
LANEIGE sells on its own website, us.laneige.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LANEIGE?
Gravity by Benchr records a company based in NEW YORK, United States, with 62 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LANEIGE growing?
Not at the moment. Gravity by Benchr estimates about 229,900 visits to us.laneige.com in September 2026, down 7% in a month and down 22% over three months. LANEIGE ranks #358 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LANEIGE use?
Gravity by Benchr identifies us.laneige.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LANEIGE's ad budget?
Gravity by Benchr does not publish a spend figure for LANEIGE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, LANEIGE ranks #358 of 33,626 by estimated traffic. Its closest competitors on the same market are Korean-Skincare, COSRX, Torriden, Beauty of Joseon, innisfree. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LANEIGE.