Brand page · Shoes · Finland
Vaistoa: 164K visits a month, 101 active Meta ads.
Vaistoa — Vaistoa is a Finnish barefoot shoe brand by Kipu Solutions Oy that designs health-driven barefoot footwear sold across the EU, Norway and the UK. In September 2026 vaistoa.com drew an estimated 164K visits, up 8% on the month before. It ranks #6 of 174 Shoes brands in Finland and holds a 4.1 Trustpilot rating over 51 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Vaistoa is a Finnish barefoot shoe brand by Kipu Solutions Oy that designs health-driven barefoot footwear sold across the EU, Norway and the UK.
01 · Traffic
How much traffic Vaistoa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vaistoa drew an estimated 164K visits in September 2026, up 8% on the month before and up 166% over three months.
- Worldwide#61,894of 4.5M sites · Top 5%
- In Sweden#489of 27.3K sites · Top 5%
- Shoes, worldwide#1,284of 46,962 brands · Top 5%
- Shoes, Sweden#6of 174 brands · Top 5%
164K
estimated visits in September
1 mo ▲ +8.0%4 mo ▲ +165.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vaistoa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vaistoa holds 4.1 out of 5 on Trustpilot over 51 reviews, 42 of them in the last twelve months: 65% of customers give five stars and 16% one star. That volume places Vaistoa in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Shoe Factory Boot Store Clothing Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vaistoa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Vaistoa sells on Shopify, 93% of its catalogue in stock. The best seller is Vaistoa Uoma 2 | Barefoot Trekking Boots, at €129.90, followed by Vaistoa Iloa | Knitted Barefoot Sneakers and Vaistoa Riemu | Knitted Barefoot Slip-ons.
#1Vaistoa Uoma 2 | Barefoot Trekking BootsVaistoa€129.90In stock
#2Vaistoa Iloa | Knitted Barefoot SneakersVaistoa€79.90In stock
#3Vaistoa Riemu | Knitted Barefoot Slip-onsVaistoa€69.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Vaistoa in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 93% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$111.89
- Currency
- EUR
04 · Ads
What Vaistoa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vaistoa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Ultralight hiking shoes for outdoor adventures!Vaistoa4 Oct 2026image
Your Feet Weren't Made for Modern Shoes.Vaistoa1 Oct 2026image
Your Feet Weren't Made for Modern Shoes.Vaistoa30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Kipu Solutions Oyverified
Text ad20 Oct 2026Kipu Solutions Oyverified
Image ad20 Oct 2026Kipu Solutions Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vaistoa.
The creators who tag @vaistoaofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vaistoaofficial on Instagram, led by NatsBarefootFamily (11.8K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatsBarefootFamily@natsbarefootfamily · INTL | Fashion style luxury Creator | 11.8K | 1.0% | 8 | Tagged @vaistoaofficial |
06 · Competitors according to Gravity
Who Vaistoa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vaistoa among Shoes brands in Finland. The closest is vivobarefoot.com, then naBOSo, FEELGROUNDS, Freiluftkind, Xero Shoes, Lems Shoes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vivobarefoot.comvivobarefoot.com | |||||||
| naBOSonaboso.cz | |||||||
| FEELGROUNDSfeelgrounds.com | |||||||
| Freiluftkindfreiluftkind.de | |||||||
| Xero Shoesxeroshoes.com | |||||||
| Lems Shoeslemsshoes.com |
07 · Company
The company behind Vaistoa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vaistoa is a company based in Vesilahti, Finland, on a domain registered in December 2022.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland · Vesilahti
- Founded
- Data not available
- Domain registered
- 7 Dec 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vaistoa.com · Shopify · EUR
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vaistoa
What people ask Google about Vaistoa.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vaistoa legit or a scam?
According to Gravity by Benchr, Vaistoa is a brand based in Vesilahti, Finland: its website has existed since December 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 17,126 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Vaistoa?
Customers rate Vaistoa 4.1 out of 5 on Trustpilot over 51 reviews, 42 of them in the last twelve months: 65% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Vaistoa sell?
Vaistoa is a Finnish barefoot shoe brand by Kipu Solutions Oy that designs health-driven barefoot footwear sold across the EU, Norway and the UK. Gravity by Benchr classifies it under Shoes, with Shoes making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Vaistoa expensive?
Vaistoa's best seller, Vaistoa Uoma 2 | Barefoot Trekking Boots, sells €129.90 on vaistoa.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check vaistoa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Vaistoa have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vaistoa advertises on Facebook and Instagram and on Google, where its offers often run. Check vaistoa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Vaistoa?
Vaistoa sells on its own website, vaistoa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Vaistoa?
Gravity by Benchr records a company based in Vesilahti, Finland, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Vaistoa doing well?
Yes. Gravity by Benchr estimates about 163,700 visits to vaistoa.com in September 2026, up 8% in a month and up 166% over three months. Vaistoa ranks #6 of 174 Shoes brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Vaistoa use?
Gravity by Benchr identifies vaistoa.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records.
What is Vaistoa's ad budget?
Gravity by Benchr does not publish a spend figure for Vaistoa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Finland?
Among Shoes brands in Finland in the Gravity by Benchr index, Vaistoa ranks #6 of 174 by estimated traffic. Its closest competitors on the same market are vivobarefoot.com, naBOSo, FEELGROUNDS, Freiluftkind, Xero Shoes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vaistoa.