Brand page · Building Consumables
Valspar®: 308K visits a month, 184 active Meta ads.
Valspar® — Valspar is a paint and coatings brand that offers interior and exterior paints, wood stains, and floor coatings. In September 2026 valspar.com drew an estimated 308K visits, down 25% on the month before. It ranks #2 of 1,270 Building Consumables brands.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Valspar is a paint and coatings brand that offers interior and exterior paints, wood stains, and floor coatings.
01 · Traffic
How much traffic Valspar® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Valspar® drew an estimated 308K visits in September 2026, down 25% on the month before and down 12% over three months.
- Worldwide#36,696of 4.5M sites · Top 1%
- In United States#11,936of 1.2M sites · Top 5%
- Building Consumables, worldwide#54of 22,981 brands · Top 1%
- Building Consumables, United States#2of 1,270 brands · Top 1%
308K
estimated visits in September
1 mo ▼ −24.7%4 mo ▼ −11.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Valspar®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Valspar® holds 2.5 out of 5 on Trustpilot over 5 reviews: 0% of customers give five stars and 100% one star.
Paint Manufacturer Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Valspar® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Valspar®'s catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Valspar® in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Valspar® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Valspar® runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since September 2022 (text, video).
Get Valspar Ultra savingsValspar7 Oct 2026video
Valspar DIY ProjectValspar6 Oct 2026video
Valspar 2027 Color of the YearValspar6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026The Sherwin-Williams Companyverified
Text ad19 Oct 2026The Sherwin-Williams Companyverified
Text ad19 Oct 2026The Sherwin-Williams Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Valspar®.
The creators who tag @valsparpaint on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Valspar® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Valspar® among Building Consumables brands. The closest is behr.ca, then Rust-Oleum, Sherwin-Williams, Sherwin-Williams Paints, Stains, Supplies and Coating Solutions, Benjamin Moore, ppgpaints.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| behr.cabehr.ca | |||||||
| Rust-Oleumrustoleum.com | |||||||
| Sherwin-Williamssherwin-williams.com | |||||||
| Sherwin-Williams Paints, Stains, Supplies and Coating Solutionssherwin.com | |||||||
| Benjamin Moorebenjaminmoore.com | |||||||
| ppgpaints.comppgpaints.com |
07 · Company
The company behind Valspar®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Valspar® is an e-commerce brand, founded in 1866 according to LinkedIn, on a domain registered in July 1995. It employs about 2,359 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1866, per LinkedIn
- Domain registered
- 29 Jul 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,359 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- valspar.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Valspar®
What people ask Google about Valspar®.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Valspar® a legit company?
According to Gravity by Benchr, Valspar® is a brand: its website has existed since July 1995, it employs 2,359 people on LinkedIn, it has 57,237 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Valspar® sell?
Valspar is a paint and coatings brand that offers interior and exterior paints, wood stains, and floor coatings. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Does Valspar® have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Valspar® advertises on Facebook and Instagram and on Google, where its offers often run. Check valspar.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Valspar®?
Gravity by Benchr records a company, founded in 1866 according to LinkedIn, on a domain registered in 1995, with 2,359 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Valspar® doing well?
Not at the moment. Gravity by Benchr estimates about 308,300 visits to valspar.com in September 2026, down 25% in a month and down 12% over three months. Valspar® ranks #2 of 1,270 Building Consumables brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Valspar®'s ad budget?
Gravity by Benchr does not publish a spend figure for Valspar® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands?
Among Building Consumables brands in the Gravity by Benchr index, Valspar® ranks #2 of 1,270 by estimated traffic. Its closest competitors on the same market are behr.ca, Rust-Oleum, Sherwin-Williams, Sherwin-Williams Paints, Stains, Supplies and Coating Solutions, Benjamin Moore. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Valspar®.