Brand page · Building Consumables
Sherwin-Williams: 5.7m visits a month, 210 active Meta ads.
Sherwin-Williams — Sherwin-Williams is a company that manufactures and sells paints, stains, supplies and coating solutions for both DIY projects and professional contractors. In September 2026 sherwin-williams.com drew an estimated 5.7m visits, down 7% on the month before. It ranks #1 of 1,270 Building Consumables brands and holds a 2.7 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Sherwin-Williams is a company that manufactures and sells paints, stains, supplies and coating solutions for both DIY projects and professional contractors.
01 · Traffic
How much traffic Sherwin-Williams gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sherwin-Williams drew an estimated 5.7m visits in September 2026, down 7% on the month before and down 11% over three months.
- Worldwide#3,542of 4.5m sites · Top 1%
- In United States#1,233of 1.2m sites · Top 1%
- Building Consumables, worldwide#2of 22,981 brands · Top 1%
- Building Consumables, United States#1of 1,270 brands · Top 1%
5.7m
estimated visits in September
1 mo ▼ −6.9%4 mo ▼ −10.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sherwin-Williams.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sherwin-Williams holds 2.7 out of 5 on Trustpilot over 29 reviews, 15 of them in the last twelve months: 24% of customers give five stars and 55% one star. That volume places Sherwin-Williams in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Paint Manufacturer Construction Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sherwin-Williams sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sherwin-Williams's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Sherwin-Williams in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Sherwin-Williams is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sherwin-Williams runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Shop Stay Put® Surface ProtectorSherwin-Williams Paint Pros13 Oct 2026video
Choose Emerald® Symmetry™ paint todaySherwin-Williams Paint Pros11 Oct 2026video
Where paint Pros shop and saveSherwin-Williams Paint Pros11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Sherwin-Williams Companyverified
Text ad21 Oct 2026The Sherwin-Williams Companyverified
Text ad21 Oct 2026The Sherwin-Williams Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sherwin-Williams.
The creators who tag @swpaintpros on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swpaintpros on Instagram, led by Nick Slavik (13.5k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNick Slavik@slaviknick · 🇺🇸 US | Decoration garden diy Creator | 13.5k | 0.2% | 3 | Tagged @swpaintpros |
06 · Competitors according to Gravity
Who Sherwin-Williams competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sherwin-Williams among Building Consumables brands. The closest is Sherwin-Williams Paints, Stains, Supplies and Coating Solutions, then Valspar®, Sherwin Williams de Centroamérica, ppgpaints.com, Benjamin Moore, Pintuco.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sherwin-Williams Paints, Stains, Supplies and Coating Solutionssherwin.com | |||||||
| Valspar®valspar.com | |||||||
| Sherwin Williams de Centroaméricasherwinca.com | |||||||
| ppgpaints.comppgpaints.com | |||||||
| Benjamin Moorebenjaminmoore.com | |||||||
| Pintucopintuco.com.co |
07 · Company
The company behind Sherwin-Williams.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sherwin-Williams is an e-commerce brand, on a domain registered in January 1998. It employs about 48,281 people.
- Legal name
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- Registration no.
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- VAT
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- Founded
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- Domain registered
- 6 Jan 1998
- Share capital
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- President
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- Employees
- 48,281 on LinkedIn
- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- sherwin-williams.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sherwin-Williams
What people ask Google about Sherwin-Williams.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sherwin-Williams legit or a scam?
According to Gravity by Benchr, Sherwin-Williams is a brand: its website has existed since January 1998, it employs 48,281 people on LinkedIn, it has 24,462 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sherwin-Williams reviews
Customers rate Sherwin-Williams 2.7 out of 5 on Trustpilot over 29 reviews, 15 of them in the last twelve months: 24% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sherwin-Williams?
Sherwin-Williams is a company that manufactures and sells paints, stains, supplies and coating solutions for both DIY projects and professional contractors. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Sherwin-Williams promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sherwin-Williams advertises on Facebook and Instagram and on Google, where its offers often run. Check sherwin-williams.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Sherwin-Williams?
Gravity by Benchr records a company, whose domain was registered in 1998, with 48,281 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sherwin-Williams growing?
Not at the moment. Gravity by Benchr estimates about 5,671,300 visits to sherwin-williams.com in September 2026, down 7% in a month and down 11% over three months. Sherwin-Williams ranks #1 of 1,270 Building Consumables brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sherwin-Williams' ad budget?
Gravity by Benchr does not publish a spend figure for Sherwin-Williams on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands?
Among Building Consumables brands in the Gravity by Benchr index, Sherwin-Williams ranks #1 of 1,270 by estimated traffic. Its closest competitors on the same market are Sherwin-Williams Paints, Stains, Supplies and Coating Solutions, Valspar®, Sherwin Williams de Centroamérica, ppgpaints.com and Benjamin Moore. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sherwin-Williams.