Brand page
Vans: 285K visits a month, 5 active Meta ads.
Vans — Vans is a globally iconic skate brand rooted in the authentic lifestyle of skateboarding, inspiring people to live 'Off The Wall' with freedom and non-conformity. In September 2026 vans.com.au drew an estimated 285K visits, down 14% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Vans is a globally iconic skate brand rooted in the authentic lifestyle of skateboarding, inspiring people to live 'Off The Wall' with freedom and non-conformity.
01 · Traffic
How much traffic Vans gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vans drew an estimated 285K visits in September 2026, down 14% on the month before and down 23% over three months.
- Worldwide#34,512of 4.5M sites · Top 1%
- In Australia#687of 105K sites · Top 1%
- Category, worldwide—Data not available
- Category, Australia—Data not available
285K
estimated visits in September
1 mo ▼ −14.5%4 mo ▼ −22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vans.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vans holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Activewear Store Streetwear Store Clothing Store T-Shirt Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vans sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vans's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Vans in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Vans is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vans runs Meta ads on Facebook, Instagram, Messenger, Audience Network.
Vans Old Skool PlatformVans12 Oct 2026image
Take the trek in the Crosspath XC GORE-TEX Green Balsam. Built to go further with a waterproof GORE-TEX® upper and grippy Vibram outsole.Vans12 Oct 2026image
Vans Old Skool PlatformVans10 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Vans.
The creators who tag @vansaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vansaustralia on Instagram, led by Vans Half Cab (12.2K followers, 10.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVans Half Cab@houseofhalfcab · 🇺🇸 US | Fashion style luxury Creator | 12.2K | 10.4% | 15 | Tagged @vansaustralia |
06 · Competitors according to Gravity
Who Vans competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vans. The closest is etnies, then nikesb.com, lakai.com, STRAYE, DC Shoes, dcshoes-belgium.be.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| etniesetnies.com | |||||||
| nikesb.comnikesb.com | |||||||
| lakai.comlakai.com | |||||||
| STRAYEstraye.com | |||||||
| DC Shoesdcshoes.mx | |||||||
| dcshoes-belgium.bedcshoes-belgium.be |
07 · Company
The company behind Vans.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vans is an e-commerce brand, founded in 1966 according to LinkedIn. It employs about 10,536 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1966, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10,536 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vans.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vans
What people ask Google about Vans.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vans legit?
According to Gravity by Benchr, Vans is a brand: it employs 10,536 people on LinkedIn, it has 144,927 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Vans known for?
Vans is a globally iconic skate brand rooted in the authentic lifestyle of skateboarding, inspiring people to live 'Off The Wall' with freedom and non-conformity. Source: Gravity by Benchr product classification.
Vans promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Vans advertises on Facebook and Instagram, where its offers often run. Check vans.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Vans?
Gravity by Benchr records a company, founded in 1966 according to LinkedIn, with 10,536 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Vans doing well?
Not at the moment. Gravity by Benchr estimates about 284,500 visits to vans.com.au in September 2026, down 14% in a month and down 23% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Vans' ad budget?
Gravity by Benchr does not publish a spend figure for Vans on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vans.