Brand page · Pet Supplies · Germany

VEGDOG Top 5% worldwide Top 5% in Germany Top 5% in Pet Supplies Top 5% in Pet Supplies in Germany
vegdog.de·🇩🇪 Pähl, Germany· Shopify

VEGDOG: 95.1K visits a month, 106 active Meta ads, Gravity score 710.

VEGDOG — VEGDOG DE is a German company that sells vegan dog food products developed by veterinarians. Their products are plant-based, gluten-free, and designed to be complete nutritional feeds for dogs without animal proteins. In September 2026 vegdog.de drew an estimated 95.1K visits, down 18% on the month before. It ranks #23 of 1,165 Pet Supplies brands in Germany and holds a 4.7 Trustpilot rating over 312 reviews.

vegdog.de@vegdog_food 36.4KFacebookLinkedIn 4KTrustpilot 4.7Meta Ad Library 106

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
95.1K
−18% vs. August 2026
Instagram followers
36.4K
1,358 posts · @vegdog_food
Trustpilot
4.7
312 reviews · 285 in 12 months
Meta ads
106
active · on Google since 2021
Products
96%
in stock · 59 collections
Rank in Germany
#23
of 1,165 in Pet Supplies
LinkedIn
4K
followers · 51 employees
Earned media value
€5.4k
per month, Instagram

Gravity score

710/ 1000 · 9 of 10 indicators rated
Brand Power758
Momentum672
Performance701

Percentiles within 63 peers: Pet Supplies brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

VEGDOG DE is a German company that sells vegan dog food products developed by veterinarians. Their products are plant-based, gluten-free, and designed to be complete nutritional feeds for dogs without animal proteins.

01 · Traffic

How much traffic VEGDOG gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

VEGDOG drew an estimated 95.1K visits in September 2026, down 18% on the month before and up 48% over three months.

  • Worldwide#97,767of 4.5M sites · Top 5%
  • In Germany#4,439of 184K sites · Top 5%
  • Pet Supplies, worldwide#670of 52,845 brands · Top 5%
  • Pet Supplies, Germany#23of 1,165 brands · Top 5%
Monthly visitssource Sept 2026

95.1K

estimated visits in September

1 mo ▼ −17.6%4 mo ▲ +48.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about VEGDOG.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

VEGDOG holds 4.7 out of 5 on Trustpilot over 312 reviews, 285 of them in the last twelve months: 88% of customers give five stars and 5% one star. That volume places VEGDOG in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 312 reviews · 285 in 12 months
Top 20% review volumeTop 20% rating quality
5 ★88%
4 ★5%
3 ★1%
2 ★1%
1 ★5%

Animal Feed Store Feed Manufacturer Pet Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What VEGDOG sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

VEGDOG sells on Shopify, 96% of its catalogue in stock. The best seller is BEEVYS, at €3.49–€28.29, followed by JERKEYS and Green Crunch.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Dog Supplies77%
Cat Supplies10%
Clothing Tops3%
Pet Food Containers2%

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies90%
Clothing3%
Books2%
Product Customization1%
Decor1%

The dominant category places VEGDOG in its comparison group.

Prices and ratingsstore data
Average rating
4.64 / 5
Rated products
77% of the catalogue
In stock
96%
Upper price quartile
US$15.67
Currency
EUR

05 · Influencers

Who talks about VEGDOG.

The creators who tag @vegdog_food on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @vegdog_food on Instagram, led by Susanne | Landleben, Gartengestaltung & Sanierung (37.9K followers, 3.1% engagement).

Influencersaccounts tagging @vegdog_food · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSusanne | Landleben, Gartengestaltung & Sanierung@ikarusdoodle · 🇩🇪 DEFood cooking nutrition Creator37.9K3.1%1Tagged @vegdog_food
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who VEGDOG competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for VEGDOG among Pet Supplies brands in Germany. The closest is VEGDOG AT, then HEY HOLY, haustierkost.de®, FRED & FELIA, Fidelis, BARFER'S.

CompetitorsPet Supplies · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
VEGDOG ATvegdog.at
HEY HOLYheyholy.com
haustierkost.de®haustierkost.de
FRED & FELIAfredfelia.com
Fidelisfidelis.dog
BARFER'Sbarfers-wellfood.de
Competitors Gravity finds for VEGDOG. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare VEGDOG with VEGDOG AT

07 · Company

The company behind VEGDOG.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

VEGDOG is a company based in Pähl, Germany, founded in 2015 according to LinkedIn. It employs about 51 people, is listed at early_stage_venture stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Pähl
Founded
2015, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
51 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Early stage venture · last deal: series a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
vegdog.de · Shopify · EUR
Catalogue
59 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about VEGDOG

What people ask Google about VEGDOG.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is VEGDOG legit?

According to Gravity by Benchr, VEGDOG is a brand based in Pähl, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 36,377 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

VEGDOG reviews: is it worth it?

Customers rate VEGDOG 4.7 out of 5 on Trustpilot over 312 reviews, 285 of them in the last twelve months: 88% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is VEGDOG?

VEGDOG DE is a German company that sells vegan dog food products developed by veterinarians. Their products are plant-based, gluten-free, and designed to be complete nutritional feeds for dogs without animal proteins. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 77% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

VEGDOG prices: how much is it?

VEGDOG's best seller, BEEVYS, sells from €3.49 to €28.29 on vegdog.de. 96% of the catalogue is in stock. Gravity does not track prices daily: check vegdog.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does VEGDOG have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: VEGDOG advertises on Facebook and Instagram and on Google, where its offers often run. Check vegdog.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy VEGDOG?

VEGDOG sells on its own website, vegdog.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind VEGDOG?

Gravity by Benchr records a company based in Pähl, Germany, founded in 2015 according to LinkedIn, with 51 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is VEGDOG doing well?

Yes. Gravity by Benchr estimates about 95,100 visits to vegdog.de in September 2026, down 18% in a month and up 48% over three months. VEGDOG ranks #23 of 1,165 Pet Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does VEGDOG use?

Gravity by Benchr identifies vegdog.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is VEGDOG's ad budget?

Gravity by Benchr does not publish a spend figure for VEGDOG on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands in Germany?

Among Pet Supplies brands in Germany in the Gravity by Benchr index, VEGDOG ranks #23 of 1,165 by estimated traffic. Its closest competitors on the same market are VEGDOG AT, HEY HOLY, haustierkost.de®, FRED & FELIA, Fidelis. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VEGDOG.