Brand page · Personal Care · Italy
Veralab: 590K visits a month, 93 active Meta ads, Gravity score 610.
Veralab — Veralab is an Italian cosmetics brand that sells face and body products with clinically tested effectiveness, featuring functional and sustainable active ingredients. The brand also offers a makeup line called Overskin. In September 2026 veralab.it drew an estimated 590K visits, up 19% on the month before. It ranks #2 of 2,288 Personal Care brands in Italy and holds a 4.5 Trustpilot rating over 2,412 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Personal Care brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Veralab is an Italian cosmetics brand that sells face and body products with clinically tested effectiveness, featuring functional and sustainable active ingredients. The brand also offers a makeup line called Overskin.
01 · Traffic
How much traffic Veralab gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Veralab drew an estimated 590K visits in September 2026, up 19% on the month before and down 8% over three months.
- Worldwide#21,751of 4.5M sites · Top 1%
- In Italy#570of 138K sites · Top 1%
- Personal Care, worldwide#798of 215,119 brands · Top 1%
- Personal Care, Italy#2of 2,288 brands · Top 1%
590K
estimated visits in September
1 mo ▲ +19.0%4 mo ▼ −8.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Veralab.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Veralab holds 4.5 out of 5 on Trustpilot over 2,412 reviews, 455 of them in the last twelve months: 84% of customers give five stars and 7% one star. That volume places Veralab in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Cosmetics and Perfumes Supplier Beauty Supply Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Veralab sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Veralab sells on Shopify, 80% of its catalogue in stock. The best seller is SPUMONE, at €15.00, followed by OLIO DENSO and LUCE LIQUIDA.
#1SPUMONEVeralab€15.00In stock
#3OLIO DENSOVeralab€28.00In stock
LUCE LIQUIDAVeralab€23.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Veralab in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 43% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$35.62
- Currency
- EUR
04 · Ads
What Veralab is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Veralab runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
GOLDEN HOURVeralab14 Oct 2026image
SKINCHRONIST: la risposta ai segni del mancato sonnoVeralab14 Oct 2026video
Ricevi la guida Veralab sulla pelleVeralab14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Re-Forme Srlverified
Image ad20 Oct 2026Re-Forme Srlverified
Text ad20 Oct 2026Re-Forme Srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Veralab.
The creators who tag @veralab on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @veralab on Instagram, led by GIULIOMUGS (54.6K followers, 8.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGIULIOMUGS@giuliomugs · 🇮🇹 IT | Beauty cosmetics skincare Creator | 54.6K | 8.9% | 2 | Tagged @veralab |
06 · Competitors according to Gravity
Who Veralab competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Veralab among Personal Care brands in Italy. The closest is Counter, then fresh.com, Origins, clarins.fr, CLARINS®, de.caudalie.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Countercounter.com | |||||||
| fresh.comfresh.com | |||||||
| Originsorigins.com | |||||||
| clarins.frclarins.fr | |||||||
| CLARINS®clarinsusa.com | |||||||
| de.caudalie.comde.caudalie.com |
07 · Company
The company behind Veralab.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Veralab is a company based in Italy, on a domain registered in March 2015. It employs about 157 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 31 Mar 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 157 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- veralab.it · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Veralab
What people ask Google about Veralab.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Veralab legit or a scam?
According to Gravity by Benchr, Veralab is a brand based in Italy: its website has existed since March 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 157 people on LinkedIn, it has 702,374 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Veralab reviews
Customers rate Veralab 4.5 out of 5 on Trustpilot over 2,412 reviews, 455 of them in the last twelve months: 84% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Veralab known for?
Veralab is an Italian cosmetics brand that sells face and body products with clinically tested effectiveness, featuring functional and sustainable active ingredients. The brand also offers a makeup line called Overskin. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Veralab expensive?
Veralab's best seller, SPUMONE, sells €15.00 on veralab.it. 80% of the catalogue is in stock. Gravity does not track prices daily: check veralab.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Veralab promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Veralab advertises on Facebook and Instagram and on Google, where its offers often run. Check veralab.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Veralab?
Veralab sells on its own website, veralab.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Veralab?
Gravity by Benchr records a company based in Italy, whose domain was registered in 2015, with 157 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Veralab growing?
Not at the moment. Gravity by Benchr estimates about 590,500 visits to veralab.it in September 2026, up 19% in a month and down 8% over three months. Veralab ranks #2 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Veralab use?
Gravity by Benchr identifies veralab.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Veralab's ad budget?
Gravity by Benchr does not publish a spend figure for Veralab on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Veralab ranks #2 of 2,288 by estimated traffic. Its closest competitors on the same market are Counter, fresh.com, Origins, clarins.fr, CLARINS®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Veralab.