Brand page · Building Consumables · Netherlands
Verf-plaza: 225K visits a month, 6 active Meta ads, Gravity score 570.
Verf-plaza — Verfplaza is a Dutch paint and coatings retailer that sells paint from top brands like Sigma and Sikkens, serving both professionals and DIY customers. In September 2026 verf-plaza.nl drew an estimated 225K visits, down 1% on the month before. It ranks #4 of 166 Building Consumables brands in Netherlands and holds a 4.3 Trustpilot rating over 186 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Building Consumables brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Verfplaza is a Dutch paint and coatings retailer that sells paint from top brands like Sigma and Sikkens, serving both professionals and DIY customers.
01 · Traffic
How much traffic Verf-plaza gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Verf-plaza drew an estimated 225K visits in September 2026, down 1% on the month before and up 29% over three months.
- Worldwide#47,475of 4.5M sites · Top 5%
- In Netherlands#610of 78.6K sites · Top 1%
- Building Consumables, worldwide#73of 22,981 brands · Top 1%
- Building Consumables, Netherlands#4of 166 brands · Top 5%
225K
estimated visits in September
1 mo ▼ −1.3%4 mo ▲ +28.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Verf-plaza.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Verf-plaza holds 4.3 out of 5 on Trustpilot over 186 reviews, 153 of them in the last twelve months: 79% of customers give five stars and 13% one star. That volume places Verf-plaza in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Paint Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Verf-plaza sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Verf-plaza's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Verf-plaza in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Verf-plaza is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Verf-plaza runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
De beste muurverf voor iedere klusVerf-plaza.nl4 Oct 2026image
Ontdek Farrow & BallVerf-plaza.nl2 Oct 2026image
Van kleurstaal naar jouw interieurVerf-plaza.nl2 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Verfplaza BVverified
Image ad19 Oct 2026Verfplaza BVverified
Image ad19 Oct 2026Verfplaza BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Verf-plaza.
The creators who tag @verfplaza on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @verfplaza on Instagram, led by Lobi & Style ✨Lise (40.4K followers, 4.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLobi & Style ✨Lise@lobiandstyle · 🇳🇱 NL | Decoration garden diy Creator | 40.4K | 4.6% | 2 | Tagged @verfplaza |
06 · Competitors according to Gravity
Who Verf-plaza competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Verf-plaza among Building Consumables brands in Netherlands. The closest is De Verfzaak, then Verfwinkel.nl, Onlineverf.nl, flugger.pl, Tollens, Lick.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| De Verfzaakdeverfzaak.nl | |||||||
| Verfwinkel.nlverfwinkel.nl | |||||||
| Onlineverf.nlonlineverf.nl | |||||||
| flugger.plflugger.pl | |||||||
| Tollenstollens.com | |||||||
| Licklick.com |
07 · Company
The company behind Verf-plaza.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Verf-plaza is a company based in Netherlands, founded in 2014 according to LinkedIn, on a domain registered in February 2019. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2014, per LinkedIn
- Domain registered
- 27 Feb 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- verf-plaza.nl · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Verf-plaza
What people ask Google about Verf-plaza.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Verf-plaza a legit company?
According to Gravity by Benchr, Verf-plaza is a brand based in Netherlands: its website has existed since February 2019, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 11 people on LinkedIn, it has 2,272 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Verf-plaza?
Customers rate Verf-plaza 4.3 out of 5 on Trustpilot over 186 reviews, 153 of them in the last twelve months: 79% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Verf-plaza sell?
Verfplaza is a Dutch paint and coatings retailer that sells paint from top brands like Sigma and Sikkens, serving both professionals and DIY customers. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Verf-plaza promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Verf-plaza advertises on Facebook and Instagram and on Google, where its offers often run. Check verf-plaza.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Verf-plaza?
Verf-plaza sells on its own website, verf-plaza.nl, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Verf-plaza?
Gravity by Benchr records a company based in Netherlands, founded in 2014 according to LinkedIn, on a domain registered in 2019, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Verf-plaza doing well?
Yes. Gravity by Benchr estimates about 224,700 visits to verf-plaza.nl in September 2026, down 1% in a month and up 29% over three months. Verf-plaza ranks #4 of 166 Building Consumables brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Verf-plaza use?
Gravity by Benchr identifies verf-plaza.nl as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Verf-plaza's ad budget?
Gravity by Benchr does not publish a spend figure for Verf-plaza on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in Netherlands?
Among Building Consumables brands in Netherlands in the Gravity by Benchr index, Verf-plaza ranks #4 of 166 by estimated traffic. Its closest competitors on the same market are De Verfzaak, Verfwinkel.nl, Onlineverf.nl, flugger.pl, Tollens. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Verf-plaza.