Brand page · Building Consumables · Netherlands
De Verfzaak: 274K visits a month, 4 active Meta ads, Gravity score 404.
De Verfzaak — De Verfzaak is a Dutch paint store chain that sells paint, wallpaper, door hardware, laminate, window decoration, tools and small ironware. In September 2026 deverfzaak.nl drew an estimated 274K visits, down 17% on the month before. It ranks #3 of 166 Building Consumables brands in Netherlands and holds a 3.1 Trustpilot rating over 216 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Building Consumables brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
De Verfzaak is a Dutch paint store chain that sells paint, wallpaper, door hardware, laminate, window decoration, tools and small ironware.
01 · Traffic
How much traffic De Verfzaak gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
De Verfzaak drew an estimated 274K visits in September 2026, down 17% on the month before and down 15% over three months.
- Worldwide#40,374of 4.5M sites · Top 1%
- In Netherlands#514of 78.6K sites · Top 1%
- Building Consumables, worldwide#66of 22,981 brands · Top 1%
- Building Consumables, Netherlands#3of 166 brands · Top 5%
274K
estimated visits in September
1 mo ▼ −16.8%4 mo ▼ −14.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about De Verfzaak.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
De Verfzaak holds 3.1 out of 5 on Trustpilot over 216 reviews, 49 of them in the last twelve months: 41% of customers give five stars and 46% one star. That volume places De Verfzaak in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What De Verfzaak sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read De Verfzaak's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places De Verfzaak in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What De Verfzaak is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
De Verfzaak runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Kleurenwaaier De VerfzaakDe Verfzaak7 Oct 2026video
Sigma Country SoilDe Verfzaak5 Oct 2026image
Histor Country Soil Muurverf | Histor Kleur van het Jaar 2026De Verfzaak29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Backes & Boels bv.verified
Text ad19 Oct 2026Backes & Boels bv.verified
Text ad19 Oct 2026Backes & Boels bv.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about De Verfzaak.
The creators who tag @de_verfzaak on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who De Verfzaak competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for De Verfzaak among Building Consumables brands in Netherlands. The closest is Verf-plaza, then Decorating Centre Online, Fargerike, LAB COLOUR THE WORLD, Dulux Decorator Centre, Verfwinkel.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Verf-plazaverf-plaza.nl | |||||||
| Decorating Centre Onlinedecoratingcentreonline.co.uk | |||||||
| Fargerikefargerike.no | |||||||
| LAB COLOUR THE WORLDlabcolourtheworld.com | |||||||
| Dulux Decorator Centreduluxdecoratorcentre.co.uk | |||||||
| Verfwinkel.nlverfwinkel.nl |
07 · Company
The company behind De Verfzaak.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
De Verfzaak is a company based in Netherlands, founded in 2011 according to LinkedIn, on a domain registered in July 2012. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2011, per LinkedIn
- Domain registered
- 7 Jul 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- deverfzaak.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about De Verfzaak
What people ask Google about De Verfzaak.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is De Verfzaak a legit company?
According to Gravity by Benchr, De Verfzaak is a brand based in Netherlands: its website has existed since July 2012, its Trustpilot profile is claimed by the brand, it employs 50 people on LinkedIn, it has 974 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about De Verfzaak?
Customers rate De Verfzaak 3.1 out of 5 on Trustpilot over 216 reviews, 49 of them in the last twelve months: 41% give five stars, 46% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is De Verfzaak known for?
De Verfzaak is a Dutch paint store chain that sells paint, wallpaper, door hardware, laminate, window decoration, tools and small ironware. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Is there a De Verfzaak discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: De Verfzaak advertises on Facebook and Instagram and on Google, where its offers often run. Check deverfzaak.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind De Verfzaak?
Gravity by Benchr records a company based in Netherlands, founded in 2011 according to LinkedIn, on a domain registered in 2012, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is De Verfzaak growing?
Not at the moment. Gravity by Benchr estimates about 273,800 visits to deverfzaak.nl in September 2026, down 17% in a month and down 15% over three months. De Verfzaak ranks #3 of 166 Building Consumables brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does De Verfzaak spend on Meta ads?
Gravity by Benchr does not publish a spend figure for De Verfzaak on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in Netherlands?
Among Building Consumables brands in Netherlands in the Gravity by Benchr index, De Verfzaak ranks #3 of 166 by estimated traffic. Its closest competitors on the same market are Verf-plaza, Decorating Centre Online, Fargerike, LAB COLOUR THE WORLD, Dulux Decorator Centre. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with De Verfzaak.