Brand page · Building Consumables · Netherlands
Verfwinkel.nl: 623K visits a month, 60 active Meta ads, Gravity score 749.
Verfwinkel.nl — Verfwinkel.nl is the largest online paint supplier in the Netherlands, offering professional quality paint and accessories from top brands like Sikkens, Histor, Sigma, Flexa and Wijzonol. In September 2026 verfwinkel.nl drew an estimated 623K visits, down 3% on the month before. It ranks #1 of 166 Building Consumables brands in Netherlands and holds a 4.6 Trustpilot rating over 63,799 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Building Consumables brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Verfwinkel.nl is the largest online paint supplier in the Netherlands, offering professional quality paint and accessories from top brands like Sikkens, Histor, Sigma, Flexa and Wijzonol.
01 · Traffic
How much traffic Verfwinkel.nl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Verfwinkel.nl drew an estimated 623K visits in September 2026, down 3% on the month before and up 40% over three months.
- Worldwide#20,876of 4.5M sites · Top 1%
- In Netherlands#245of 78.6K sites · Top 1%
- Building Consumables, worldwide#22of 22,981 brands · Top 1%
- Building Consumables, Netherlands#1of 166 brands · Top 1%
623K
estimated visits in September
1 mo ▼ −2.8%4 mo ▲ +39.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Verfwinkel.nl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Verfwinkel.nl holds 4.6 out of 5 on Trustpilot over 63,799 reviews, 5,574 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places Verfwinkel.nl in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Verfwinkel.nl scores 4.6 over 83 reviews.
Paint Manufacturer Paint Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Verfwinkel.nl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Verfwinkel.nl's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Verfwinkel.nl in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Verfwinkel.nl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Verfwinkel.nl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Test jouw favoriete kleurenVerfwinkel.nl7 Oct 2026image
Wees er snel bijVerfwinkel.nl7 Oct 2026image
Maak je schilderklus af met VerfwinkelVerfwinkel.nl30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Verfwinkel.nl B.V.verified
Text ad20 Oct 2026Verfwinkel.nl B.V.verified
Text ad20 Oct 2026Verfwinkel.nl B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Verfwinkel.nl.
The creators who tag @verfwinkel.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @verfwinkel.nl on Instagram, led by Nicole Albers - Schildertips van de professional👌🏼 (139K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicole Albers - Schildertips van de professional👌🏼@schilderhulp · 🇳🇱 NL | Decoration garden diy Creator | 139K | 0.6% | 1 | Tagged @verfwinkel.nl |
06 · Competitors according to Gravity
Who Verfwinkel.nl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Verfwinkel.nl among Building Consumables brands in Netherlands. The closest is Onlineverf.nl, then De Verfzaak, Verf-plaza, flugger.pl, Next Day Paint, Decorating Centre Online.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Onlineverf.nlonlineverf.nl | |||||||
| De Verfzaakdeverfzaak.nl | |||||||
| Verf-plazaverf-plaza.nl | |||||||
| flugger.plflugger.pl | |||||||
| Next Day Paintnextdaypaint.co.uk | |||||||
| Decorating Centre Onlinedecoratingcentreonline.co.uk |
07 · Company
The company behind Verfwinkel.nl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Verfwinkel.nl is a company based in Netherlands, on a domain registered in September 1999. It employs about 48 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇳🇱 Netherlands
- Founded
- Data not available
- Domain registered
- 22 Sept 1999
- Share capital
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- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 48 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- verfwinkel.nl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Verfwinkel.nl
What people ask Google about Verfwinkel.nl.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Verfwinkel.nl legit or a scam?
According to Gravity by Benchr, Verfwinkel.nl is a brand based in Netherlands: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 48 people on LinkedIn, it has 3,693 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Verfwinkel.nl?
Customers rate Verfwinkel.nl 4.6 out of 5 on Trustpilot over 63,799 reviews, 5,574 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Verfwinkel.nl scores 4.6 over 83 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Verfwinkel.nl?
Verfwinkel.nl is the largest online paint supplier in the Netherlands, offering professional quality paint and accessories from top brands like Sikkens, Histor, Sigma, Flexa and Wijzonol. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Is there a Verfwinkel.nl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Verfwinkel.nl advertises on Facebook and Instagram and on Google, where its offers often run. Check verfwinkel.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Verfwinkel.nl?
Verfwinkel.nl sells on its own website, verfwinkel.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Verfwinkel.nl?
Gravity by Benchr records a company based in Netherlands, whose domain was registered in 1999, with 48 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Verfwinkel.nl doing well?
Yes. Gravity by Benchr estimates about 622,500 visits to verfwinkel.nl in September 2026, down 3% in a month and up 40% over three months. Verfwinkel.nl ranks #1 of 166 Building Consumables brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Verfwinkel.nl use?
Gravity by Benchr identifies verfwinkel.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Verfwinkel.nl's ad budget?
Gravity by Benchr does not publish a spend figure for Verfwinkel.nl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in Netherlands?
Among Building Consumables brands in Netherlands in the Gravity by Benchr index, Verfwinkel.nl ranks #1 of 166 by estimated traffic. Its closest competitors on the same market are Onlineverf.nl, De Verfzaak, Verf-plaza, flugger.pl, Next Day Paint. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Verfwinkel.nl.