Brand page · Pet Supplies · Sweden
ZOO.se: 348K visits a month, 30 active Meta ads.
ZOO.se — ZOO.se is a Swedish pet retailer offering products and services for pet owners, including physical stores, e-commerce, and veterinary clinics. In September 2026 zoo.se drew an estimated 348K visits, up 1% on the month before. It ranks #3 of 162 Pet Supplies brands in Sweden and holds a 4.6 Trustpilot rating over 11,586 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
ZOO.se is a Swedish pet retailer offering products and services for pet owners, including physical stores, e-commerce, and veterinary clinics.
01 · Traffic
How much traffic ZOO.se gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ZOO.se drew an estimated 348K visits in September 2026, up 1% on the month before and up 22% over three months.
- Worldwide#33,276of 4.5M sites · Top 1%
- In Sweden#250of 27.3K sites · Top 1%
- Pet Supplies, worldwide#160of 52,845 brands · Top 1%
- Pet Supplies, Sweden#3of 162 brands · Top 5%
348K
estimated visits in September
1 mo ▲ +0.9%4 mo ▲ +21.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ZOO.se.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ZOO.se holds 4.6 out of 5 on Trustpilot over 11,586 reviews, 4,255 of them in the last twelve months: 78% of customers give five stars and 5% one star. That volume places ZOO.se in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Animal Feed Store Pet Store Veterinarian
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ZOO.se sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ZOO.se's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ZOO.se in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ZOO.se is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ZOO.se runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
ZOO GOOD KattfoderZOO.se4 Oct 2026image
2 x 10 L för endast 299krZOO.se1 Oct 2026image
Höstens måste när man har hund 🍂🐕 Vi tipsar om 5 hundprodukter för regn, rusk och mörka promenader. Vilken produkt skulle du säga är din faZOO.se24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026Zoo.se Trading i Norden ABverified
Video ad21 Oct 2026Zoo.se Trading i Norden ABverified
Text ad21 Oct 2026Zoo.se Trading i Norden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ZOO.se.
The creators who tag @zoo.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who ZOO.se competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ZOO.se among Pet Supplies brands in Sweden. The closest is Musti, then VetZoo, zooplus.pl, Arkenzoo.se, mainzoo.de, zoohit.sk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mustimusti.no | |||||||
| VetZoovetzoo.se | |||||||
| zooplus.plzooplus.pl | |||||||
| Arkenzoo.searkenzoo.se | |||||||
| mainzoo.demainzoo.de | |||||||
| zoohit.skzoohit.sk |
07 · Company
The company behind ZOO.se.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ZOO.se is a company based in Sweden, founded in 1989 according to LinkedIn. It employs about 400 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1989, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 400 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zoo.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ZOO.se
What people ask Google about ZOO.se.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ZOO.se a legit company?
According to Gravity by Benchr, ZOO.se is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 400 people on LinkedIn, it has 24,305 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ZOO.se reviews
Customers rate ZOO.se 4.6 out of 5 on Trustpilot over 11,586 reviews, 4,255 of them in the last twelve months: 78% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ZOO.se sell?
ZOO.se is a Swedish pet retailer offering products and services for pet owners, including physical stores, e-commerce, and veterinary clinics. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Does ZOO.se have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ZOO.se advertises on Facebook and Instagram and on Google, where its offers often run. Check zoo.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ZOO.se?
Gravity by Benchr records a company based in Sweden, founded in 1989 according to LinkedIn, with 400 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ZOO.se growing?
Yes. Gravity by Benchr estimates about 347,800 visits to zoo.se in September 2026, up 1% in a month and up 22% over three months. ZOO.se ranks #3 of 162 Pet Supplies brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ZOO.se's ad budget?
Gravity by Benchr does not publish a spend figure for ZOO.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Sweden?
Among Pet Supplies brands in Sweden in the Gravity by Benchr index, ZOO.se ranks #3 of 162 by estimated traffic. Its closest competitors on the same market are Musti, VetZoo, zooplus.pl, Arkenzoo.se, mainzoo.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZOO.se.