Brand page · Personal Care · United States

Victoria Beckham Beauty Top 1% worldwide Top 1% in United States Top 1% in Personal Care Top 1% in Personal Care in United States
victoriabeckhambeauty.com·🇺🇸 New York, United States· Shopify·Since 2018

Victoria Beckham Beauty: 656K visits a month, 159 active Meta ads, Gravity score 621.

Victoria Beckham Beauty — Victoria Beckham Beauty is a luxury clean beauty brand that sells makeup, skincare and fragrance products designed for proven performance and an elevated experience. In September 2026 victoriabeckhambeauty.com drew an estimated 656K visits, down 15% on the month before. It ranks #102 of 33,626 Personal Care brands in United States and holds a 2.2 Trustpilot rating over 346 reviews.

victoriabeckhambeauty.com@victoriabeckhambeauty 1.7MYouTube 151KFacebookLinkedIn 21.1KTrustpilot 2.2Meta Ad Library 159

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
656K
−15% vs. August 2026
Instagram followers
1.7M
2,773 posts · @victoriabeckhambeauty
Trustpilot
2.2
346 reviews · 125 in 12 months
Meta ads
159
active · on Google since 2021
Products
62%
in stock · 33 collections
Rank in United States
#102
of 33,626 in Personal Care
LinkedIn
21.1K
followers · 152 employees
Earned media value
€297.8k
per month, Instagram

Gravity score

621/ 1000 · 10 of 10 indicators rated
Brand Power674
Momentum546
Performance641

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Victoria Beckham Beauty is a luxury clean beauty brand that sells makeup, skincare and fragrance products designed for proven performance and an elevated experience.

01 · Traffic

How much traffic Victoria Beckham Beauty gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Victoria Beckham Beauty drew an estimated 656K visits in September 2026, down 15% on the month before and down 12% over three months.

  • Worldwide#20,048of 4.5M sites · Top 1%
  • In United States#6,595of 1.2M sites · Top 1%
  • Personal Care, worldwide#725of 215,119 brands · Top 1%
  • Personal Care, United States#102of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

656K

estimated visits in September

1 mo ▼ −15.1%4 mo ▼ −12.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Victoria Beckham Beauty.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Victoria Beckham Beauty holds 2.2 out of 5 on Trustpilot over 346 reviews, 125 of them in the last twelve months: 26% of customers give five stars and 56% one star. That volume places Victoria Beckham Beauty in the top 20 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Victoria Beckham Beauty scores 4.7 over 1,784 reviews.

Trustpilotread 21 Oct 2026
2.2TrustScore · 346 reviews · 125 in 12 months
Top 20% review volume
5 ★26%
4 ★2%
3 ★5%
2 ★10%
1 ★56%

Beauty Supply Store Cosmetics Store Beauty Product Supplier Cosmetics Industry

Google reviewsread 20 Oct 2026
4.71,784 reviews on the Google business profile
5 ★82%
4 ★7%
3 ★3%
2 ★2%
1 ★5%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Victoria Beckham Beauty sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Victoria Beckham Beauty sells on Shopify, 62% of its catalogue in stock. The best seller is Satin Kajal Liner, at US$35.00, followed by 2ML Eau de Parfum and Posh Lip.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics63%
Handbags2%
Apparel & Accessories2%
Paper Products1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care88%
General Office Supplies2%
Handbags, Wallets & Cases2%
Apparel & Accessories2%
Cosmetic & Toiletry Bags1%

The dominant category places Victoria Beckham Beauty in its comparison group.

Prices and ratingsstore data
Average rating
4.51 / 5
Rated products
66% of the catalogue
In stock
62%
Upper price quartile
US$126.68
Currency
USD

05 · Influencers

Who talks about Victoria Beckham Beauty.

The creators who tag @victoriabeckhambeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @victoriabeckhambeauty on Instagram, led by Gimle Parfymeri (27.6K followers, 0.7% engagement).

Influencersaccounts tagging @victoriabeckhambeauty · Instagram
AccountProfileFollowersEngagementTagsRelationship
GGimle Parfymeri@gimleparfymeri · 🇳🇴 NOBeauty cosmetics skincare Creator27.6K0.7%8Tagged @victoriabeckhambeauty
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Victoria Beckham Beauty competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Victoria Beckham Beauty among Personal Care brands in United States. The closest is charlottetilbury.com, then Kylie Cosmetics, esteelauder.co.uk, TOM FORD BEAUTY, givenchybeauty.com, YSL Beauty.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
charlottetilbury.comcharlottetilbury.com
Kylie Cosmeticskyliejennercosmetics.co.uk
esteelauder.co.ukesteelauder.co.uk
TOM FORD BEAUTYtomfordbeauty.com
givenchybeauty.comgivenchybeauty.com
YSL Beautyyslbeauty.com
Competitors Gravity finds for Victoria Beckham Beauty. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Victoria Beckham Beauty with charlottetilbury.com

07 · Company

The company behind Victoria Beckham Beauty.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Victoria Beckham Beauty is a company based in New York, United States, on a domain registered in December 2018. It employs about 152 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
Data not available
Domain registered
12 Dec 2018
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
152 on LinkedIn · 11-50
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
victoriabeckhambeauty.com · Shopify · USD
Catalogue
33 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Victoria Beckham Beauty

What people ask Google about Victoria Beckham Beauty.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Victoria Beckham Beauty legit?

According to Gravity by Benchr, Victoria Beckham Beauty is a brand based in New York, United States: its website has existed since December 2018, it sells on a Shopify store, it employs 152 people on LinkedIn, it has 1,657,807 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Victoria Beckham Beauty reviews: is it worth it?

Customers rate Victoria Beckham Beauty 2.2 out of 5 on Trustpilot over 346 reviews, 125 of them in the last twelve months: 26% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, Victoria Beckham Beauty scores 4.7 over 1,784 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Victoria Beckham Beauty known for?

Victoria Beckham Beauty is a luxury clean beauty brand that sells makeup, skincare and fragrance products designed for proven performance and an elevated experience. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Victoria Beckham Beauty prices: how much is it?

Victoria Beckham Beauty's best seller, Satin Kajal Liner, sells US$35.00 on victoriabeckhambeauty.com. 62% of the catalogue is in stock. Gravity does not track prices daily: check victoriabeckhambeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Victoria Beckham Beauty have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Victoria Beckham Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check victoriabeckhambeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Victoria Beckham Beauty?

Victoria Beckham Beauty sells on its own website, victoriabeckhambeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Victoria Beckham Beauty?

Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2018, with 152 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Victoria Beckham Beauty growing?

Not at the moment. Gravity by Benchr estimates about 655,600 visits to victoriabeckhambeauty.com in September 2026, down 15% in a month and down 12% over three months. Victoria Beckham Beauty ranks #102 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Victoria Beckham Beauty use?

Gravity by Benchr identifies victoriabeckhambeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Victoria Beckham Beauty spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Victoria Beckham Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Victoria Beckham Beauty ranks #102 of 33,626 by estimated traffic. Its closest competitors on the same market are charlottetilbury.com, Kylie Cosmetics, esteelauder.co.uk, TOM FORD BEAUTY, givenchybeauty.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Victoria Beckham Beauty.