Brand page · Personal Care · United States
VIOLETTE_FR: 429K visits a month, 267 active Meta ads, Gravity score 642.
VIOLETTE_FR — VIOLETTE_FR is a beauty brand founded by makeup artist Violette, offering skincare, hair, and makeup products that are vegan and cruelty-free, with a mission to celebrate individuality and French mentality of celebrating imperfection. In September 2026 violettefr.com drew an estimated 429K visits, up 46% on the month before. It ranks #171 of 33,626 Personal Care brands in United States and holds a 4.1 Trustpilot rating over 193 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
VIOLETTE_FR is a beauty brand founded by makeup artist Violette, offering skincare, hair, and makeup products that are vegan and cruelty-free, with a mission to celebrate individuality and French mentality of celebrating imperfection.
01 · Traffic
How much traffic VIOLETTE_FR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VIOLETTE_FR drew an estimated 429K visits in September 2026, up 46% on the month before and up 32% over three months.
- Worldwide#28,117of 4.5M sites · Top 1%
- In United States#9,156of 1.2M sites · Top 1%
- Personal Care, worldwide#1,123of 215,119 brands · Top 1%
- Personal Care, United States#171of 33,626 brands · Top 1%
429K
estimated visits in September
1 mo ▲ +45.8%4 mo ▲ +32.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VIOLETTE_FR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VIOLETTE_FR holds 4.1 out of 5 on Trustpilot over 193 reviews, 141 of them in the last twelve months: 61% of customers give five stars and 24% one star. That volume places VIOLETTE_FR in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, VIOLETTE_FR scores 4.0 over 222 reviews.
Cosmetics Store Beauty Supply Store Cosmetics and Perfumes Supplier Beauty Product Supplier Cosmetics Industry Perfume Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VIOLETTE_FR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VIOLETTE_FR sells on Shopify, 90% of its catalogue in stock. The best seller is Bisou Balm - Bêtise, at US$30.00, followed by Bisou Balm - Rose Latte and Bisou Balm - Amour Fou.
#1Bisou Balm - BêtiseVIOLETTE_FRUS$30.00In stock
#2Bisou Balm - Rose LatteVIOLETTE_FRUS$30.00In stock
#3Bisou Balm - Amour FouVIOLETTE_FRUS$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VIOLETTE_FR in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 95% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$46.00
- Currency
- USD
04 · Ads
What VIOLETTE_FR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VIOLETTE_FR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2022 (image, text, video).
New Bisou Jelly Confiture de FigueViolette7 Oct 2026video
Les Petites Balm Amour TrioViolette7 Oct 2026image
THE HOLIDAY EDITViolette6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MILIKA, INC.verified
Image ad20 Oct 2026MILIKA, INC.verified
Image ad20 Oct 2026MILIKA, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VIOLETTE_FR.
The creators who tag @violette_fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @violette_fr on Instagram, led by Taylor Terry (21K followers, 6.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTaylor Terry@taylor.terry2713 · 🇺🇸 US | Relationship couple life Creator | 21K | 6.9% | 4 | Tagged @violette_fr |
06 · Competitors according to Gravity
Who VIOLETTE_FR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VIOLETTE_FR among Personal Care brands in United States. The closest is Violetta Cosméticos, then violetgrey.com, LoveChild, rem beauty, Kylie Cosmetics, Kylie Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Violetta Cosméticosviolettacosmeticos.com | |||||||
| violetgrey.comvioletgrey.com | |||||||
| LoveChildlovechild.in | |||||||
| rem beautyrembeauty.com | |||||||
| Kylie Cosmeticskyliecosmetics.com | |||||||
| Kylie Cosmeticskyliejennercosmetics.co.uk |
07 · Company
The company behind VIOLETTE_FR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VIOLETTE_FR is a company based in Brooklyn, United States, on a domain registered in December 2016. It employs about 53 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- Data not available
- Domain registered
- 31 Dec 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 53 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- violettefr.com · Shopify · USD
- Catalogue
- 206 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VIOLETTE_FR
What people ask Google about VIOLETTE_FR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VIOLETTE_FR legit or a scam?
According to Gravity by Benchr, VIOLETTE_FR is a brand based in Brooklyn, United States: its website has existed since December 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 53 people on LinkedIn, it has 742,676 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about VIOLETTE_FR?
Customers rate VIOLETTE_FR 4.1 out of 5 on Trustpilot over 193 reviews, 141 of them in the last twelve months: 61% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. On Google, VIOLETTE_FR scores 4.0 over 222 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VIOLETTE_FR known for?
VIOLETTE_FR is a beauty brand founded by makeup artist Violette, offering skincare, hair, and makeup products that are vegan and cruelty-free, with a mission to celebrate individuality and French mentality of celebrating imperfection. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does VIOLETTE_FR cost?
VIOLETTE_FR's best seller, Bisou Balm - Bêtise, sells US$30.00 on violettefr.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check violettefr.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a VIOLETTE_FR discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VIOLETTE_FR advertises on Facebook and Instagram and on Google, where its offers often run. Check violettefr.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy VIOLETTE_FR?
VIOLETTE_FR sells on its own website, violettefr.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind VIOLETTE_FR?
Gravity by Benchr records a company based in Brooklyn, United States, whose domain was registered in 2016, with 53 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VIOLETTE_FR doing well?
Yes. Gravity by Benchr estimates about 429,200 visits to violettefr.com in September 2026, up 46% in a month and up 32% over three months. VIOLETTE_FR ranks #171 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VIOLETTE_FR use?
Gravity by Benchr identifies violettefr.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does VIOLETTE_FR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for VIOLETTE_FR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, VIOLETTE_FR ranks #171 of 33,626 by estimated traffic. Its closest competitors on the same market are Violetta Cosméticos, violetgrey.com, LoveChild, rem beauty, Kylie Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VIOLETTE_FR.