Brand page · Personal Care · United States
Virtue Labs: 150K visits a month, 68 active Meta ads, Gravity score 653.
Virtue Labs — Virtue Labs is a prestige hair care brand that develops products using Alpha Keratin 60ku®, a bio-identical protein technology to repair and improve hair health. In September 2026 virtuelabs.com drew an estimated 150K visits, up 34% on the month before. It ranks #543 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Virtue Labs is a prestige hair care brand that develops products using Alpha Keratin 60ku®, a bio-identical protein technology to repair and improve hair health.
01 · Traffic
How much traffic Virtue Labs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Virtue Labs drew an estimated 150K visits in September 2026, up 34% on the month before and up 48% over three months.
- Worldwide#66,740of 4.5M sites · Top 5%
- In United States#21,993of 1.2M sites · Top 5%
- Personal Care, worldwide#3,170of 215,119 brands · Top 5%
- Personal Care, United States#543of 33,626 brands · Top 5%
150K
estimated visits in September
1 mo ▲ +33.9%4 mo ▲ +48.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Virtue Labs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Virtue Labs holds 3.4 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 25% of customers give five stars and 25% one star.
Beauty Salon Hair Product Store Cosmetics Store Health and Beauty Shop Beauty Product Supplier Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Virtue Labs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Virtue Labs's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Virtue Labs in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Virtue Labs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Virtue Labs runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Save 30% + Free ShippingVirtue Labs6 Oct 2026image
Save 30% + Free ShippingVirtue Labs4 Oct 2026image
Save 30% + Free ShippingVirtue Labs4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Virtue Labs LLCverified
Image ad21 Oct 2026Virtue Labs LLCverified
Text ad21 Oct 2026Virtue Labs LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Virtue Labs.
The creators who tag @virtuelabs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @virtuelabs on Instagram, led by Adir Abergel (821K followers, 5.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAdir Abergel@hairbyadir · 🇺🇸 US | Beauty cosmetics skincare Creator | 821K | 5.4% | 12 | Tagged @virtuelabs |
06 · Competitors according to Gravity
Who Virtue Labs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Virtue Labs among Personal Care brands in United States. The closest is Kérastase, then Vizcaya, Redken, OLAPLEX, K18Hair, Pureology.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kérastasekerastase.in | |||||||
| Vizcayavizcaya.com.br | |||||||
| Redkenredken.com | |||||||
| OLAPLEXolaplex.com | |||||||
| K18Hairk18hair.com | |||||||
| Pureologypureology.com |
07 · Company
The company behind Virtue Labs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Virtue Labs is a company based in United States, founded in 2014 according to LinkedIn, on a domain registered in June 2014. It employs about 53 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2014, per LinkedIn
- Domain registered
- 19 Jun 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 53 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- virtuelabs.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Virtue Labs
What people ask Google about Virtue Labs.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Virtue Labs a legit company?
According to Gravity by Benchr, Virtue Labs is a brand based in United States: its website has existed since June 2014, it sells on a Magento store, it employs 53 people on LinkedIn, it has 238,762 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Virtue Labs known for?
Virtue Labs is a prestige hair care brand that develops products using Alpha Keratin 60ku®, a bio-identical protein technology to repair and improve hair health. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Virtue Labs have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Virtue Labs advertises on Facebook and Instagram and on Google, where its offers often run. Check virtuelabs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Virtue Labs?
Virtue Labs sells on its own website, virtuelabs.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Virtue Labs?
Gravity by Benchr records a company based in United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 53 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Virtue Labs doing well?
Yes. Gravity by Benchr estimates about 149,900 visits to virtuelabs.com in September 2026, up 34% in a month and up 48% over three months. Virtue Labs ranks #543 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Virtue Labs use?
Gravity by Benchr identifies virtuelabs.com as a Magento store. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Virtue Labs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Virtue Labs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Virtue Labs ranks #543 of 33,626 by estimated traffic. Its closest competitors on the same market are Kérastase, Vizcaya, Redken, OLAPLEX, K18Hair. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Virtue Labs.