Brand page · Personal Care · Norway
VITA: 719K visits a month, 54 active Meta ads.
VITA — VITA is Norway's largest chain for beauty and wellness, offering makeup, skincare, and haircare products through 119 stores nationwide and online. In September 2026 vita.no drew an estimated 719K visits, up 29% on the month before. It ranks #1 of 305 Personal Care brands in Norway and holds a 3.4 Trustpilot rating over 11,812 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
VITA is Norway's largest chain for beauty and wellness, offering makeup, skincare, and haircare products through 119 stores nationwide and online.
01 · Traffic
How much traffic VITA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VITA drew an estimated 719K visits in September 2026, up 29% on the month before and up 4% over three months.
- Worldwide#18,649of 4.5M sites · Top 1%
- In Norway#69of 15.2K sites · Top 1%
- Personal Care, worldwide#658of 215,119 brands · Top 1%
- Personal Care, Norway#1of 305 brands · Top 1%
719K
estimated visits in September
1 mo ▲ +28.5%4 mo ▲ +3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VITA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VITA holds 3.4 out of 5 on Trustpilot over 11,812 reviews, 18 of them in the last twelve months: 83% of customers give five stars and 3% one star. That volume places VITA in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Wellness Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VITA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read VITA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places VITA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What VITA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VITA runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since August 2022 (image, text).
Egenreklame ✨ Ask and you shall receive! 😍 Dere har ønsket dere flere voksne modeller, og da er det en glede å presentere vakre Wanda ❤️ 44VITA7 Oct 2026video
Egenreklame ❤️🔥 Sannheten er at når jeg ikke jobber, løper jeg stort sett rundt i grå joggebukser med håret til alle kanter 😂🙈 Huden derimoVITA7 Oct 2026video
-30% på all helsekost💚VITA6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026VITA GROUP ASverified
Text ad21 Oct 2026VITA GROUP ASverified
Text ad21 Oct 2026VITA GROUP ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VITA.
The creators who tag @vita_no on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who VITA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VITA among Personal Care brands in Norway. The closest is BEAUTYCOS, then blivakker.no, di.be, kicks.se, Eleven, pieper.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BEAUTYCOSbeautycos.no | |||||||
| blivakker.noblivakker.no | |||||||
| di.bedi.be | |||||||
| kicks.sekicks.se | |||||||
| Eleveneleven.se | |||||||
| pieper.depieper.de |
07 · Company
The company behind VITA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VITA is a company based in Norway, founded in 1981 according to LinkedIn, on a domain registered in November 2019. It employs about 698 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 1981, per LinkedIn
- Domain registered
- 27 Nov 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 698 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vita.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VITA
What people ask Google about VITA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VITA a legit company?
According to Gravity by Benchr, VITA is a brand based in Norway: its website has existed since November 2019, its Trustpilot profile is claimed by the brand, it employs 698 people on LinkedIn, it has 70,213 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
VITA reviews
Customers rate VITA 3.4 out of 5 on Trustpilot over 11,812 reviews, 18 of them in the last twelve months: 83% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VITA?
VITA is Norway's largest chain for beauty and wellness, offering makeup, skincare, and haircare products through 119 stores nationwide and online. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does VITA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VITA advertises on Facebook and Instagram and on Google, where its offers often run. Check vita.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns VITA?
Gravity by Benchr records a company based in Norway, founded in 1981 according to LinkedIn, on a domain registered in 2019, with 698 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is VITA growing?
Yes. Gravity by Benchr estimates about 719,100 visits to vita.no in September 2026, up 29% in a month and up 4% over three months. VITA ranks #1 of 305 Personal Care brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does VITA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for VITA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Norway?
Among Personal Care brands in Norway in the Gravity by Benchr index, VITA ranks #1 of 305 by estimated traffic. Its closest competitors on the same market are BEAUTYCOS, blivakker.no, di.be, kicks.se, Eleven. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VITA.