Brand page · Personal Care · Sweden
KICKS: 3M visits a month, 141 active Meta ads.
KICKS — KICKS is a beauty retailer that sells makeup, fragrance, skincare, and hair care products from leading brands in Sweden, Norway, and Finland. In September 2026 kicks.se drew an estimated 3M visits, down 0% on the month before. It ranks #1 of 830 Personal Care brands in Sweden and holds a 1.9 Trustpilot rating over 621 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
KICKS is a beauty retailer that sells makeup, fragrance, skincare, and hair care products from leading brands in Sweden, Norway, and Finland.
01 · Traffic
How much traffic KICKS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KICKS drew an estimated 3M visits in September 2026, down 0% on the month before and up 21% over three months.
- Worldwide#6,003of 4.5M sites · Top 1%
- In Sweden#41of 27.3K sites · Top 1%
- Personal Care, worldwide#175of 215,119 brands · Top 1%
- Personal Care, Sweden#1of 830 brands · Top 1%
3M
estimated visits in September
1 mo ▼ −0.4%4 mo ▲ +20.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about KICKS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KICKS holds 1.9 out of 5 on Trustpilot over 621 reviews, 80 of them in the last twelve months: 19% of customers give five stars and 67% one star. That volume places KICKS in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What KICKS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read KICKS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places KICKS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What KICKS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KICKS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (image, text, video).
Shop kroppspleie fra Matas StriberKICKS12 Oct 2026image
Shop rutinens faves fra Matas StriberKICKS12 Oct 2026image
Bli medlem – få 20% på første kjøpKICKS10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026KICKS kosmetikkedjan ABverified
Text ad21 Oct 2026KICKS kosmetikkedjan ABverified
Text ad20 Oct 2026KICKS kosmetikkedjan ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about KICKS.
The creators who tag @kicks.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kicks.se on Instagram, led by Johanna Storme (20.6K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJohanna Storme@johannastorme · INTL | Beauty cosmetics skincare Creator | 20.6K | — | 8 | Tagged @kicks.se |
06 · Competitors according to Gravity
Who KICKS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KICKS among Personal Care brands in Sweden. The closest is ulta.com, then sephora.com, spacenk.com, LOOKFANTASTIC, cultbeauty.com, The Beauty Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ulta.comulta.com | |||||||
| sephora.comsephora.com | |||||||
| spacenk.comspacenk.com | |||||||
| LOOKFANTASTIClookfantastic.de | |||||||
| cultbeauty.comcultbeauty.com | |||||||
| The Beauty Storethebeautystore.com |
07 · Company
The company behind KICKS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KICKS is a company based in Sweden, founded in 1991 according to LinkedIn. It employs about 1,593 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1991, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,593 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kicks.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KICKS
What people ask Google about KICKS.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KICKS legit or a scam?
According to Gravity by Benchr, KICKS is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 1,593 people on LinkedIn, it has 153,035 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about KICKS?
Customers rate KICKS 1.9 out of 5 on Trustpilot over 621 reviews, 80 of them in the last twelve months: 19% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is KICKS known for?
KICKS is a beauty retailer that sells makeup, fragrance, skincare, and hair care products from leading brands in Sweden, Norway, and Finland. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does KICKS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: KICKS advertises on Facebook and Instagram and on Google, where its offers often run. Check kicks.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind KICKS?
Gravity by Benchr records a company based in Sweden, founded in 1991 according to LinkedIn, with 1,593 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is KICKS doing well?
Yes. Gravity by Benchr estimates about 2,955,300 visits to kicks.se in September 2026, down 0% in a month and up 21% over three months. KICKS ranks #1 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is KICKS' ad budget?
Gravity by Benchr does not publish a spend figure for KICKS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, KICKS ranks #1 of 830 by estimated traffic. Its closest competitors on the same market are ulta.com, sephora.com, spacenk.com, LOOKFANTASTIC, cultbeauty.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KICKS.