Brand page · Chairs · Switzerland
Vitra: 410K visits a month, 14 active Meta ads.
Vitra — Vitra is a Swiss company that designs and manufactures furniture for homes, offices and public spaces, collaborating with leading designers to develop innovative products and concepts. In September 2026 vitra.com drew an estimated 410K visits, up 3% on the month before. It ranks #2 of 214 Chairs brands in Switzerland and holds a 1.5 Trustpilot rating over 50 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Vitra is a Swiss company that designs and manufactures furniture for homes, offices and public spaces, collaborating with leading designers to develop innovative products and concepts.
01 · Traffic
How much traffic Vitra gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vitra drew an estimated 410K visits in September 2026, up 3% on the month before and up 7% over three months.
- Worldwide#29,150of 4.5M sites · Top 1%
- In Germany#1,320of 184K sites · Top 1%
- Chairs, worldwide#38of 13,042 brands · Top 1%
- Chairs, Germany#2of 214 brands · Top 1%
410K
estimated visits in September
1 mo ▲ +2.8%4 mo ▲ +6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vitra.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vitra holds 1.5 out of 5 on Trustpilot over 50 reviews, 10 of them in the last twelve months: 24% of customers give five stars and 64% one star. That volume places Vitra in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vitra sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vitra's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Vitra in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Vitra is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vitra runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since August 2022 (image, text).
Vitra13 Oct 2026video
VitraVitra7 Oct 2026image
VitraVitra7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Vitra International AGverified
Text ad21 Oct 2026Vitra International AGverified
Text ad21 Oct 2026Vitra International AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vitra.
The creators who tag @vitra on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vitra on Instagram, led by C. & C. (53.4K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CC. & C.@si.len.cio · 🇨🇭 CH | Decoration garden diy Creator | 53.4K | 1.0% | 18 | Tagged @vitra |
06 · Competitors according to Gravity
Who Vitra competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vitra among Chairs brands in Switzerland. The closest is hermanmiller.com, then cassina.com, poltronafrau.com, minotti.com, Knoll, kanndesign.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hermanmiller.comhermanmiller.com | |||||||
| cassina.comcassina.com | |||||||
| poltronafrau.compoltronafrau.com | |||||||
| minotti.comminotti.com | |||||||
| Knollknoll.com | |||||||
| kanndesign.comkanndesign.com |
07 · Company
The company behind Vitra.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vitra is a company based in Switzerland, founded in 1950 according to LinkedIn, on a domain registered in June 1996. It employs about 1,237 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland
- Founded
- 1950, per LinkedIn
- Domain registered
- 5 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,237 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vitra.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vitra
What people ask Google about Vitra.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vitra a legit company?
According to Gravity by Benchr, Vitra is a brand based in Switzerland: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it employs 1,237 people on LinkedIn, it has 1,330,283 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Vitra reviews
Customers rate Vitra 1.5 out of 5 on Trustpilot over 50 reviews, 10 of them in the last twelve months: 24% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Vitra sell?
Vitra is a Swiss company that designs and manufactures furniture for homes, offices and public spaces, collaborating with leading designers to develop innovative products and concepts. Gravity by Benchr classifies it under Chairs. Source: Gravity by Benchr product classification.
Vitra promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Vitra advertises on Facebook and Instagram and on Google, where its offers often run. Check vitra.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Vitra?
Gravity by Benchr records a company based in Switzerland, founded in 1950 according to LinkedIn, on a domain registered in 1996, with 1,237 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Vitra growing?
Yes. Gravity by Benchr estimates about 410,400 visits to vitra.com in September 2026, up 3% in a month and up 7% over three months. Vitra ranks #2 of 214 Chairs brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Vitra's ad budget?
Gravity by Benchr does not publish a spend figure for Vitra on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Chairs brands in Switzerland?
Among Chairs brands in Switzerland in the Gravity by Benchr index, Vitra ranks #2 of 214 by estimated traffic. Its closest competitors on the same market are hermanmiller.com, cassina.com, poltronafrau.com, minotti.com, Knoll. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vitra.