Brand page · Decor · United Kingdom
WaterHog: 36K visits a month, 82 active Meta ads, Gravity score 618.
WaterHog — WaterHog is a brand that sells washable doormats and runners for indoor and outdoor entrances, designed to trap dirt, mud and moisture in high-traffic areas. In September 2026 waterhog.eu drew an estimated 36K visits, down 16% on the month before. It ranks #418 of 13,189 Decor brands in United Kingdom and holds a 4.7 Trustpilot rating over 318 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WaterHog is a brand that sells washable doormats and runners for indoor and outdoor entrances, designed to trap dirt, mud and moisture in high-traffic areas.
01 · Traffic
How much traffic WaterHog gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WaterHog drew an estimated 36K visits in September 2026, down 16% on the month before and down 10% over three months.
- Worldwide#225,439of 4.5M sites · Top 10%
- In United Kingdom#11,775of 192K sites · Top 10%
- Decor, worldwide#4,843of 185,686 brands · Top 5%
- Decor, United Kingdom#418of 13,189 brands · Top 5%
36K
estimated visits in September
1 mo ▼ −16.3%4 mo ▼ −9.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WaterHog.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WaterHog holds 4.7 out of 5 on Trustpilot over 318 reviews, 245 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places WaterHog in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Home Improvement Store General Store Flooring Store Home Goods Store Garden Furniture Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WaterHog sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WaterHog sells on Shopify, 100% of its catalogue in stock. The best seller is WaterHog Herringbone Indoor/Outdoor Doormat, at £50.00–£382.00, followed by WaterHog Diamond Indoor/Outdoor Doormat and WaterHog Squares Indoor/Outdoor Doormat.
#1WaterHog Herringbone Indoor/Outdoor DoormatWaterHog£50.00–£382.00In stock
#2WaterHog Diamond Indoor/Outdoor DoormatWaterHog£50.00–£382.00In stock
#3WaterHog Squares Indoor/Outdoor DoormatWaterHog£50.00–£382.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WaterHog in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 76% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$84.71
- Currency
- GBP
04 · Ads
What WaterHog is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WaterHog runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
Four steps to a spotless entryway.WaterHog Doormats6 Oct 2026video
WaterHog DoormatsWaterHog Doormats4 Oct 2026image
Certified Skid-Resistant MatsWaterHog Doormats2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Prestige Carpets B.V.verified
Text ad20 Oct 2026Prestige Carpets B.V.verified
Text ad20 Oct 2026Prestige Carpets B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WaterHog.
The creators who tag @waterhog.eu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @waterhog.eu on Instagram, led by Jess Lewis. (30.5K followers, 6.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJess Lewis.@athomewith_jess · 🇬🇧 GB | Decoration garden diy Creator | 30.5K | 6.5% | 1 | Tagged @waterhog.eu |
06 · Competitors according to Gravity
Who WaterHog competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WaterHog among Decor brands in United Kingdom. The closest is Turtle Mat, then Mattify-UK, lpdoormats.com, Frame-A-Game, Cole & Son (Wallpapers), Curated Castings.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Turtle Matturtlemat.co.uk | |||||||
| Mattify-UKmattify.co.uk | |||||||
| lpdoormats.comlpdoormats.com | |||||||
| Frame-A-Gameframeagame.com | |||||||
| Cole & Son (Wallpapers)cole-and-son.com | |||||||
| Curated Castingscuratedcastings.co.uk |
07 · Company
The company behind WaterHog.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WaterHog is a company based in Manchester, United Kingdom.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Manchester
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- waterhog.eu · Shopify · GBP
- Catalogue
- 9 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WaterHog
What people ask Google about WaterHog.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WaterHog legit?
According to Gravity by Benchr, WaterHog is a brand based in Manchester, United Kingdom: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 8,733 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
WaterHog reviews: is it worth it?
Customers rate WaterHog 4.7 out of 5 on Trustpilot over 318 reviews, 245 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WaterHog known for?
WaterHog is a brand that sells washable doormats and runners for indoor and outdoor entrances, designed to trap dirt, mud and moisture in high-traffic areas. Gravity by Benchr classifies it under Decor, with Door Mats making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is WaterHog expensive?
WaterHog's best seller, WaterHog Herringbone Indoor/Outdoor Doormat, sells from £50.00 to £382.00 on waterhog.eu. 100% of the catalogue is in stock. Gravity does not track prices daily: check waterhog.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a WaterHog discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WaterHog advertises on Facebook and Instagram and on Google, where its offers often run. Check waterhog.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy WaterHog?
WaterHog sells on its own website, waterhog.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is WaterHog doing well?
Not at the moment. Gravity by Benchr estimates about 36,000 visits to waterhog.eu in September 2026, down 16% in a month and down 10% over three months. WaterHog ranks #418 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WaterHog use?
Gravity by Benchr identifies waterhog.eu as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WaterHog's ad budget?
Gravity by Benchr does not publish a spend figure for WaterHog on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, WaterHog ranks #418 of 13,189 by estimated traffic. Its closest competitors on the same market are Turtle Mat, Mattify-UK, lpdoormats.com, Frame-A-Game, Cole & Son (Wallpapers). Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WaterHog.