Brand page · Personal Care · Canada
Well.ca: 2.7M visits a month, 53 active Meta ads.
Well.ca — Canada's online health, wellness, baby and beauty store with the largest assortment of green and natural products. In September 2026 well.ca drew an estimated 2.7M visits, up 1% on the month before. It ranks #1 of 5,569 Personal Care brands in Canada and holds a 4.7 Trustpilot rating over 869 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Canada's online health, wellness, baby and beauty store with the largest assortment of green and natural products.
01 · Traffic
How much traffic Well.ca gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Well.ca drew an estimated 2.7M visits in September 2026, up 1% on the month before and up 8% over three months.
- Worldwide#6,637of 4.5M sites · Top 1%
- In Canada#116of 104K sites · Top 1%
- Personal Care, worldwide#203of 215,119 brands · Top 1%
- Personal Care, Canada#1of 5,569 brands · Top 1%
2.7M
estimated visits in September
1 mo ▲ +1.3%4 mo ▲ +7.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Well.ca.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Well.ca holds 4.7 out of 5 on Trustpilot over 869 reviews, 713 of them in the last twelve months: 76% of customers give five stars and 15% one star. That volume places Well.ca in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Pharmacy
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Well.ca sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Well.ca's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Well.ca in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Well.ca is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Well.ca runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text).
Filtre à pichet d'eau Santevia ClassicWell.ca12 Oct 2026image
Économisez 20 % sur les jouets incontournablesWell.ca12 Oct 2026image
Pochet de filtres pour pichet d'eau Santevia ClassicWell.ca12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Well.ca ULCverified
Text ad21 Oct 2026Well.ca ULCverified
Text ad21 Oct 2026Well.ca ULCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Well.ca.
The creators who tag @welldotca on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Well.ca competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Well.ca among Personal Care brands in Canada. The closest is Detox Market, then iherb.com, HealthPost, Evergreen Healthfoods, hollandandbarrett.ie, Victoria Health.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Detox Marketthedetoxmarket.ca | |||||||
| iherb.comiherb.com | |||||||
| HealthPosthealthpost.co.nz | |||||||
| Evergreen Healthfoodsevergreen.ie | |||||||
| hollandandbarrett.iehollandandbarrett.ie | |||||||
| Victoria Healthvictoriahealth.com |
07 · Company
The company behind Well.ca.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Well.ca is a company based in Canada, founded in 2008 according to LinkedIn, on a domain registered in November 2000. It employs about 183 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada
- Founded
- 2008, per LinkedIn
- Domain registered
- 8 Nov 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 183 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- well.ca
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Well.ca
What people ask Google about Well.ca.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Well.ca a legit company?
According to Gravity by Benchr, Well.ca is a brand based in Canada: its website has existed since November 2000, its Trustpilot profile is claimed by the brand, it employs 183 people on LinkedIn, it has 135,819 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Well.ca reviews: is it worth it?
Customers rate Well.ca 4.7 out of 5 on Trustpilot over 869 reviews, 713 of them in the last twelve months: 76% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Well.ca known for?
Canada's online health, wellness, baby and beauty store with the largest assortment of green and natural products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Well.ca promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Well.ca advertises on Facebook and Instagram and on Google, where its offers often run. Check well.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Well.ca?
Gravity by Benchr records a company based in Canada, founded in 2008 according to LinkedIn, on a domain registered in 2000, with 183 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Well.ca doing well?
Yes. Gravity by Benchr estimates about 2,653,200 visits to well.ca in September 2026, up 1% in a month and up 8% over three months. Well.ca ranks #1 of 5,569 Personal Care brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Well.ca's ad budget?
Gravity by Benchr does not publish a spend figure for Well.ca on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Canada?
Among Personal Care brands in Canada in the Gravity by Benchr index, Well.ca ranks #1 of 5,569 by estimated traffic. Its closest competitors on the same market are Detox Market, iherb.com, HealthPost, Evergreen Healthfoods, hollandandbarrett.ie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Well.ca.