Brand page · Clothing · United Kingdom
Frugi: 309K visits a month, 96 active Meta ads, Gravity score 622.
Frugi — Frugi is a childrenswear brand that sells organic cotton baby clothes, kids' clothing and gifts, designed for everyday adventures and created to last. In September 2026 welovefrugi.com drew an estimated 309K visits, up 10% on the month before. It ranks #169 of 19,668 Clothing brands in United Kingdom and holds a 4.7 Trustpilot rating over 2,984 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Frugi is a childrenswear brand that sells organic cotton baby clothes, kids' clothing and gifts, designed for everyday adventures and created to last.
01 · Traffic
How much traffic Frugi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Frugi drew an estimated 309K visits in September 2026, up 10% on the month before and up 39% over three months.
- Worldwide#36,590of 4.5M sites · Top 1%
- In United Kingdom#1,829of 192K sites · Top 1%
- Clothing, worldwide#3,187of 459,295 brands · Top 1%
- Clothing, United Kingdom#169of 19,668 brands · Top 1%
309K
estimated visits in September
1 mo ▲ +10.4%4 mo ▲ +38.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Frugi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Frugi holds 4.7 out of 5 on Trustpilot over 2,984 reviews, 989 of them in the last twelve months: 79% of customers give five stars and 9% one star. That volume places Frugi in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Frugi scores 5.0 over 16 reviews.
Children's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Frugi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Frugi sells on Shopify, 85% of its catalogue in stock. The best seller is Libby Printed Leggings, at £8.00–£20.00, followed by Rock My Socks 3 Pack and Spring Skater Dress.
#1Libby Printed LeggingsFrugi£8.00–£20.00In stock
#2Rock My Socks 3 PackFrugi£6.00–£17.00In stock
#3Spring Skater DressFrugi£15.00–£26.60In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Frugi in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 59% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$34.41
- Currency
- GBP
04 · Ads
What Frugi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Frugi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Up to 50% Off SaleFrugi Organic Cotton Clothes7 Oct 2026image
Up to 60% Off SaleFrugi Organic Cotton Clothes7 Oct 2026image
Up to 50% OffFrugi Organic Cotton Clothes7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026CELTIC SHEEPSKIN & CO LTD.verified
Text ad20 Oct 2026CELTIC SHEEPSKIN & CO LTD.verified
Text ad20 Oct 2026CELTIC SHEEPSKIN & CO LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Frugi.
The creators who tag @welovefrugi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @welovefrugi on Instagram, led by Jack G (12.6K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJack G@little_jack_g · 🇬🇧 GB | Parenting family Creator | 12.6K | 1.1% | 3 | Tagged @welovefrugi |
06 · Competitors according to Gravity
Who Frugi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Frugi among Clothing brands in United Kingdom. The closest is Purebaby, then Little Green Radicals, Toshi, Jamie Kay, NUNUNU, The Children's Place.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Purebabypurebaby.com.au | |||||||
| Little Green Radicalslittlegreenradicals.com | |||||||
| Toshitoshi.com.au | |||||||
| Jamie Kayjamiekay.com | |||||||
| NUNUNUnununu.com | |||||||
| The Children's Placechildrensplace.com |
07 · Company
The company behind Frugi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Frugi is a company based in St Columb, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in August 2007. It employs about 50 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · St Columb
- Founded
- 2004, per LinkedIn
- Domain registered
- 3 Aug 2007
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn · 11-50
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- welovefrugi.com · Shopify · GBP
- Catalogue
- 170 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Frugi
What people ask Google about Frugi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Frugi legit or a scam?
According to Gravity by Benchr, Frugi is a brand based in St Columb, United Kingdom: its website has existed since August 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 132,429 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Frugi?
Customers rate Frugi 4.7 out of 5 on Trustpilot over 2,984 reviews, 989 of them in the last twelve months: 79% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Frugi scores 5.0 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Frugi known for?
Frugi is a childrenswear brand that sells organic cotton baby clothes, kids' clothing and gifts, designed for everyday adventures and created to last. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Frugi cost?
Frugi's best seller, Libby Printed Leggings, sells from £8.00 to £20.00 on welovefrugi.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check welovefrugi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Frugi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Frugi advertises on Facebook and Instagram and on Google, where its offers often run. Check welovefrugi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Frugi?
Frugi sells on its own website, welovefrugi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Frugi?
Gravity by Benchr records a company based in St Columb, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2007, with 50 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Frugi doing well?
Yes. Gravity by Benchr estimates about 309,200 visits to welovefrugi.com in September 2026, up 10% in a month and up 39% over three months. Frugi ranks #169 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Frugi use?
Gravity by Benchr identifies welovefrugi.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Frugi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Frugi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Frugi ranks #169 of 19,668 by estimated traffic. Its closest competitors on the same market are Purebaby, Little Green Radicals, Toshi, Jamie Kay, NUNUNU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Frugi.