Brand page · Clothing · Australia
Toshi: 140K visits a month, 47 active Meta ads, Gravity score 498.
Toshi — Toshi is a design-focused lifestyle brand that creates children's headwear, swimwear, organic cotton accessories, and baby gifts with high integrity and intelligent function. In September 2026 toshi.com.au drew an estimated 140K visits, up 126% on the month before. It ranks #241 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Toshi is a design-focused lifestyle brand that creates children's headwear, swimwear, organic cotton accessories, and baby gifts with high integrity and intelligent function.
01 · Traffic
How much traffic Toshi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toshi drew an estimated 140K visits in September 2026, up 126% on the month before and up 79% over three months.
- Worldwide#70,888of 4.5M sites · Top 5%
- In Australia#1,512of 105K sites · Top 5%
- Clothing, worldwide#6,603of 459,295 brands · Top 5%
- Clothing, Australia#241of 12,275 brands · Top 5%
140K
estimated visits in September
1 mo ▲ +125.9%4 mo ▲ +79.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toshi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toshi holds 3.4 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 0% one star.
Baby Clothing Store Baby Store Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toshi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Toshi sells on Shopify, 93% of its catalogue in stock. The best seller is Gumbooties Neoprene Mystical Farm Buddies, at A$39.95, followed by Gumbooties Neoprene Mystical Tiny Tractors and Sunhat Olly Indiana.
#1Gumbooties Neoprene Mystical Farm BuddiesToshiA$39.95In stock
#2Gumbooties Neoprene Mystical Tiny TractorsToshiA$39.95In stock
#3Sunhat Olly IndianaToshiA$39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Toshi in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 63% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$27.86
- Currency
- AUD
04 · Ads
What Toshi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toshi runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2026 (image, text, video).
Kids Organic Beanie Mystical - Pink | ToshiToshi6 Oct 2026image
UPF50+ Sunhats For SummerToshi6 Oct 2026image
Iconic Australian SunhatsToshi6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TOSHI AUSTRALIA PTY LTDverified
Text ad20 Oct 2026TOSHI AUSTRALIA PTY LTDverified
Text ad20 Oct 2026TOSHI AUSTRALIA PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toshi.
The creators who tag @toshidesign on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Toshi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toshi among Clothing brands in Australia. The closest is Purebaby, then okaidi.fr, Jamie Kay, Frugi, Burt's Bees Baby, RuffleButts.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Purebabypurebaby.com.au | |||||||
| okaidi.frokaidi.fr | |||||||
| Jamie Kayjamiekay.com | |||||||
| Frugiwelovefrugi.com | |||||||
| Burt's Bees Babyburtsbeesbaby.com | |||||||
| RuffleButtsrufflebutts.com |
07 · Company
The company behind Toshi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toshi is a company based in Bentleigh East, Australia. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Bentleigh East
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toshi.com.au · Shopify · AUD
- Catalogue
- 221 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toshi
What people ask Google about Toshi.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toshi legit?
According to Gravity by Benchr, Toshi is a brand based in Bentleigh East, Australia: it sells on a Shopify store, it employs 7 people on LinkedIn, it has 36,617 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Toshi?
Toshi is a design-focused lifestyle brand that creates children's headwear, swimwear, organic cotton accessories, and baby gifts with high integrity and intelligent function. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Toshi expensive?
Toshi's best seller, Gumbooties Neoprene Mystical Farm Buddies, sells A$39.95 on toshi.com.au. 93% of the catalogue is in stock. Gravity does not track prices daily: check toshi.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Toshi promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Toshi advertises on Facebook and Instagram and on Google, where its offers often run. Check toshi.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Toshi?
Toshi sells on its own website, toshi.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Toshi?
Gravity by Benchr records a company based in Bentleigh East, Australia, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Toshi doing well?
Yes. Gravity by Benchr estimates about 139,500 visits to toshi.com.au in September 2026, up 126% in a month and up 79% over three months. Toshi ranks #241 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Toshi use?
Gravity by Benchr identifies toshi.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Toshi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Toshi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Toshi ranks #241 of 12,275 by estimated traffic. Its closest competitors on the same market are Purebaby, okaidi.fr, Jamie Kay, Frugi, Burt's Bees Baby. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toshi.