Brand page · Personal Care · France
What Matters: 55.6K visits a month, 477 active Meta ads, Gravity score 658.
What Matters — What Matters is a French brand that sells natural, eco-friendly and refillable products for body care, hygiene and household cleaning, manufactured in France. In September 2026 what-matters.fr drew an estimated 55.6K visits, up 95% on the month before. It ranks #123 of 3,383 Personal Care brands in France and holds a 4.5 Trustpilot rating over 407 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 166 peers: Personal Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
What Matters is a French brand that sells natural, eco-friendly and refillable products for body care, hygiene and household cleaning, manufactured in France.
01 · Traffic
How much traffic What Matters gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
What Matters drew an estimated 55.6K visits in September 2026, up 95% on the month before and up 336% over three months.
- Worldwide#155,268of 4.5M sites · Top 5%
- In France#5,599of 166K sites · Top 5%
- Personal Care, worldwide#7,821of 215,119 brands · Top 5%
- Personal Care, France#123of 3,383 brands · Top 5%
55.6K
estimated visits in September
1 mo ▲ +94.9%4 mo ▲ +336.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about What Matters.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
What Matters holds 4.5 out of 5 on Trustpilot over 407 reviews, 112 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places What Matters in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What What Matters sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
What Matters sells on Shopify, 82% of its catalogue in stock. The best seller is Multi-Surface | Fleur d'Oranger, at €9.20–€17.90, followed by Liquide Vaisselle | Fleur d'Oranger and Dentifrice Menthe.
#1Multi-Surface | Fleur d'OrangerWhat Matters€9.20–€17.90In stock
#2Liquide Vaisselle | Fleur d'OrangerWhat Matters€7.90–€17.90In stock
#3Dentifrice MentheWhat Matters€4.90–€25.80In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places What Matters in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 73% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$37.24
- Currency
- EUR
04 · Ads
What What Matters is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
What Matters runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Le ménage qui sent bonWhatMatters Officiel6 Oct 2026image
Une maison saine et parfumée.WhatMatters Officiel6 Oct 2026video
Le ménage sent bon l'été.WhatMatters Officiel5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026YELLOW DUCK - WHAT MATTERSverified
Text ad21 Oct 2026YELLOW DUCK - WHAT MATTERSverified
Text ad20 Oct 2026YELLOW DUCK - WHAT MATTERSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about What Matters.
The creators who tag @whatmatters.officiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @whatmatters.officiel on Instagram, led by Bérénice FALLOT (18.7K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBérénice FALLOT@berenicefallot · 🇫🇷 FR | Decoration garden diy Creator | 18.7K | 2.1% | 3 | Tagged @whatmatters.officiel |
06 · Competitors according to Gravity
Who What Matters competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for What Matters among Personal Care brands in France. The closest is Body Nature, then ProMoustiquaire, Parfum Chogan, Savonnerie Fer à Cheval, Parfum DLUX, Senza Nature.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Body Naturebody-nature.com | |||||||
| ProMoustiquairepromoustiquaire.com | |||||||
| Parfum Choganparfum-inspiration.com | |||||||
| Savonnerie Fer à Chevalsavon-de-marseille.com | |||||||
| Parfum DLUXparfumdlux.com | |||||||
| Senza Naturesenza-nature.fr |
07 · Company
The company behind What Matters.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
What Matters is a company based in Paris, France, founded in 2020 according to LinkedIn, on a domain registered in July 2019. It employs about 24 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2020, per LinkedIn
- Domain registered
- 11 Jul 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn · 11-50
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- what-matters.fr · Shopify · EUR
- Catalogue
- 34 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about What Matters
What people ask Google about What Matters.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is What Matters a legit company?
According to Gravity by Benchr, What Matters is a brand based in Paris, France: its website has existed since July 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 132,457 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What Matters reviews
Customers rate What Matters 4.5 out of 5 on Trustpilot over 407 reviews, 112 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is What Matters known for?
What Matters is a French brand that sells natural, eco-friendly and refillable products for body care, hygiene and household cleaning, manufactured in France. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does What Matters cost?
What Matters' best seller, Multi-Surface | Fleur d'Oranger, sells from €9.20 to €17.90 on what-matters.fr. 82% of the catalogue is in stock. Gravity does not track prices daily: check what-matters.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a What Matters discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: What Matters advertises on Facebook and Instagram and on Google, where its offers often run. Check what-matters.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy What Matters?
What Matters sells on its own website, what-matters.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind What Matters?
Gravity by Benchr records a company based in Paris, France, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 24 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is What Matters doing well?
Yes. Gravity by Benchr estimates about 55,600 visits to what-matters.fr in September 2026, up 95% in a month and up 336% over three months. What Matters ranks #123 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does What Matters use?
Gravity by Benchr identifies what-matters.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is What Matters' ad budget?
Gravity by Benchr does not publish a spend figure for What Matters on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, What Matters ranks #123 of 3,383 by estimated traffic. Its closest competitors on the same market are Body Nature, ProMoustiquaire, Parfum Chogan, Savonnerie Fer à Cheval, Parfum DLUX. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with What Matters. Version française.