Brand page · Personal Care · United Kingdom
WiDEYE: 39K visits a month, 91 active Meta ads, Gravity score 657.
WiDEYE — WiDEYE is a UK-based ethical health and beauty brand that creates natural, gender-neutral skincare and shower essentials without synthetics, SLS, synthetic dyes or fragrances, designed for people with outdoor lifestyles. In September 2026 wideye.co.uk drew an estimated 39K visits, up 1% on the month before. It ranks #469 of 8,226 Personal Care brands in United Kingdom and holds a 4.4 Trustpilot rating over 49 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WiDEYE is a UK-based ethical health and beauty brand that creates natural, gender-neutral skincare and shower essentials without synthetics, SLS, synthetic dyes or fragrances, designed for people with outdoor lifestyles.
01 · Traffic
How much traffic WiDEYE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WiDEYE drew an estimated 39K visits in September 2026, up 1% on the month before and up 13% over three months.
- Worldwide#210,103of 4.5M sites · Top 5%
- In United Kingdom#10,999of 192K sites · Top 10%
- Personal Care, worldwide#10,705of 215,119 brands · Top 5%
- Personal Care, United Kingdom#469of 8,226 brands · Top 10%
39K
estimated visits in September
1 mo ▲ +1.4%4 mo ▲ +13.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WiDEYE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WiDEYE holds 4.4 out of 5 on Trustpilot over 49 reviews, 16 of them in the last twelve months: 86% of customers give five stars and 4% one star. That volume places WiDEYE in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WiDEYE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WiDEYE sells on Shopify, 100% of its catalogue in stock. The best seller is Soap Bar Explorer Set, at £26.00, followed by Aqua Karma Soap Bar and Skin Fuel Face Cream.
#1Soap Bar Explorer SetWiDEYE£26.00In stock
#2Aqua Karma Soap BarWiDEYE£4.95In stock
#3Skin Fuel Face CreamWiDEYE£22.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WiDEYE in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 36% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$17.14
- Currency
- GBP
04 · Ads
What WiDEYE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WiDEYE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text).
A Gift They'll Use Every DayWideye5 Oct 2026video
A Gift They'll Use Every DayWideye5 Oct 2026video
A Gift They'll Use Every DayWideye5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026WiDEYE Ltdverified
Text ad20 Oct 2026WiDEYE Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WiDEYE.
The creators who tag @wideye_natural on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wideye_natural on Instagram, led by Natasha Maria Art 🖌️🌈 (11.1K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatasha Maria Art 🖌️🌈@natasha.maria.art · 🇬🇧 GB | Photography visual arts Creator | 11.1K | 0.8% | 1 | Tagged @wideye_natural |
06 · Competitors according to Gravity
Who WiDEYE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WiDEYE among Personal Care brands in United Kingdom. The closest is The Highland Soap Co, then THE SOMERSET TOILETRY CO., Procoal, Handmade Naturals, AW Scents, Equivalenza UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Highland Soap Cohighlandsoaps.com | |||||||
| THE SOMERSET TOILETRY CO.thesomersettoiletryco.co.uk | |||||||
| Procoalprocoal.co.uk | |||||||
| Handmade Naturalshandmadenaturals.co.uk | |||||||
| AW Scentsawscents.co.uk | |||||||
| Equivalenza UKequivalenzauk.co.uk |
07 · Company
The company behind WiDEYE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WiDEYE is a company based in Rye, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in March 2014. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Rye
- Founded
- 2015, per LinkedIn
- Domain registered
- 4 Mar 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wideye.co.uk · Shopify · GBP
- Catalogue
- 303 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WiDEYE
What people ask Google about WiDEYE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WiDEYE legit?
According to Gravity by Benchr, WiDEYE is a brand based in Rye, United Kingdom: its website has existed since March 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 28,486 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
WiDEYE reviews
Customers rate WiDEYE 4.4 out of 5 on Trustpilot over 49 reviews, 16 of them in the last twelve months: 86% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does WiDEYE sell?
WiDEYE is a UK-based ethical health and beauty brand that creates natural, gender-neutral skincare and shower essentials without synthetics, SLS, synthetic dyes or fragrances, designed for people with outdoor lifestyles. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does WiDEYE cost?
WiDEYE's best seller, Soap Bar Explorer Set, sells £26.00 on wideye.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check wideye.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a WiDEYE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WiDEYE advertises on Facebook and Instagram and on Google, where its offers often run. Check wideye.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WiDEYE?
WiDEYE sells on its own website, wideye.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind WiDEYE?
Gravity by Benchr records a company based in Rye, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WiDEYE growing?
Yes. Gravity by Benchr estimates about 39,000 visits to wideye.co.uk in September 2026, up 1% in a month and up 13% over three months. WiDEYE ranks #469 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WiDEYE use?
Gravity by Benchr identifies wideye.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WiDEYE's ad budget?
Gravity by Benchr does not publish a spend figure for WiDEYE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, WiDEYE ranks #469 of 8,226 by estimated traffic. Its closest competitors on the same market are The Highland Soap Co, THE SOMERSET TOILETRY CO., Procoal, Handmade Naturals, AW Scents. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WiDEYE.