Brand page · Personal Care · United Kingdom
AW Scents: 89.2K visits a month, 85 active Meta ads, Gravity score 674.
AW Scents — AW Scents is a shop that sells premium, long-lasting and affordable fragrances for men, women, and unisex creations, as well as personal care products and home & car scents. In September 2026 awscents.co.uk drew an estimated 89.2K visits, up 58% on the month before. It ranks #207 of 8,226 Personal Care brands in United Kingdom and holds a 4.6 Trustpilot rating over 659 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AW Scents is a shop that sells premium, long-lasting and affordable fragrances for men, women, and unisex creations, as well as personal care products and home & car scents.
01 · Traffic
How much traffic AW Scents gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AW Scents drew an estimated 89.2K visits in September 2026, up 58% on the month before and up 46% over three months.
- Worldwide#103,398of 4.5M sites · Top 5%
- In United Kingdom#5,376of 192K sites · Top 5%
- Personal Care, worldwide#5,126of 215,119 brands · Top 5%
- Personal Care, United Kingdom#207of 8,226 brands · Top 5%
89.2K
estimated visits in September
1 mo ▲ +57.8%4 mo ▲ +46.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AW Scents.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AW Scents holds 4.6 out of 5 on Trustpilot over 659 reviews, 471 of them in the last twelve months: 86% of customers give five stars and 5% one star. That volume places AW Scents in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Cosmetics and Perfumes Supplier Perfume Store Flavours, Fragrances and Aroma Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AW Scents sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AW Scents sells on Shopify, 79% of its catalogue in stock. The best seller is Inspired By Ombre Nomade - 656 KHALIFAH, at £5.99–£41.99, followed by Inspired By Arabians Tonka - 728 MONARCHY and Inspired By Vanilla Powder - 717 SWEET DUST.
#1Inspired By Ombre Nomade - 656 KHALIFAHAW Scents£5.99–£41.99In stock
#2Inspired By Arabians Tonka - 728 MONARCHYAW Scents£5.99–£39.99In stock
#3Inspired By Vanilla Powder - 717 SWEET DUSTAW Scents£5.99–£41.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AW Scents in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 54% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$7.93
- Currency
- GBP
04 · Ads
What AW Scents is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AW Scents runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
Fragrance That Actually LastsAWScents4 Oct 2026image
Fragrance That Actually LastsAWScents4 Oct 2026image
Fragrance That Actually LastsAWScents3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026AW Scentsverified
Text ad20 Oct 2026AW Scentsverified
Text ad20 Oct 2026AW Scentsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AW Scents.
The creators who tag @awscentsofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who AW Scents competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AW Scents among Personal Care brands in United Kingdom. The closest is THE SOMERSET TOILETRY CO., then Perfume Shark, Fragrance & Glamour, W7 Makeup, Nicholas Charles Fragrances, Naio Nails.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| THE SOMERSET TOILETRY CO.thesomersettoiletryco.co.uk | |||||||
| Perfume Sharkperfumeshark.co.uk | |||||||
| Fragrance & Glamourfragranceandglamour.com | |||||||
| W7 Makeupw7makeup.co.uk | |||||||
| Nicholas Charles Fragrancesnicholascharles-fragrances.co.uk | |||||||
| Naio Nailsnaio-nails.com |
07 · Company
The company behind AW Scents.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AW Scents is a company based in London, United Kingdom, on a domain registered in October 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 28 Oct 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- awscents.co.uk · Shopify · GBP
- Catalogue
- 21 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AW Scents
What people ask Google about AW Scents.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AW Scents a legit company?
According to Gravity by Benchr, AW Scents is a brand based in London, United Kingdom: its website has existed since October 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 4,784 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
AW Scents reviews: is it worth it?
Customers rate AW Scents 4.6 out of 5 on Trustpilot over 659 reviews, 471 of them in the last twelve months: 86% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AW Scents?
AW Scents is a shop that sells premium, long-lasting and affordable fragrances for men, women, and unisex creations, as well as personal care products and home & car scents. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
AW Scents prices: how much is it?
AW Scents' best seller, Inspired By Ombre Nomade - 656 KHALIFAH, sells from £5.99 to £41.99 on awscents.co.uk. 79% of the catalogue is in stock. Gravity does not track prices daily: check awscents.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a AW Scents discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AW Scents advertises on Facebook and Instagram and on Google, where its offers often run. Check awscents.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy AW Scents?
AW Scents sells on its own website, awscents.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind AW Scents?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AW Scents doing well?
Yes. Gravity by Benchr estimates about 89,200 visits to awscents.co.uk in September 2026, up 58% in a month and up 46% over three months. AW Scents ranks #207 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AW Scents use?
Gravity by Benchr identifies awscents.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is AW Scents' ad budget?
Gravity by Benchr does not publish a spend figure for AW Scents on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, AW Scents ranks #207 of 8,226 by estimated traffic. Its closest competitors on the same market are THE SOMERSET TOILETRY CO., Perfume Shark, Fragrance & Glamour, W7 Makeup, Nicholas Charles Fragrances. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AW Scents.