Brand page · Clothing Accessories · United States
Wig Outlet: 120K visits a month, 11 active Meta ads, Gravity score 611.
Wig Outlet — WigOutlet.com is an online retailer that sells human hair wigs, lace front wigs, and synthetic wigs from various brands including Raquel Welch, Ellen Wille, Noriko and Jon Renau. In September 2026 wigoutlet.com drew an estimated 120K visits, up 22% on the month before. It ranks #306 of 34,142 Clothing Accessories brands in United States and holds a 4.7 Trustpilot rating over 9,464 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WigOutlet.com is an online retailer that sells human hair wigs, lace front wigs, and synthetic wigs from various brands including Raquel Welch, Ellen Wille, Noriko and Jon Renau.
01 · Traffic
How much traffic Wig Outlet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wig Outlet drew an estimated 120K visits in September 2026, up 22% on the month before and down 17% over three months.
- Worldwide#80,189of 4.5M sites · Top 5%
- In United States#26,391of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#879of 85,207 brands · Top 5%
- Clothing Accessories, United States#306of 34,142 brands · Top 1%
120K
estimated visits in September
1 mo ▲ +22.1%4 mo ▼ −17.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wig Outlet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wig Outlet holds 4.7 out of 5 on Trustpilot over 9,464 reviews, 692 of them in the last twelve months: 86% of customers give five stars and 5% one star. That volume places Wig Outlet in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Wig Outlet scores 5.0 over 14 reviews.
Wig Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wig Outlet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wig Outlet sells on Shopify, 42% of its catalogue in stock. The best seller is Donation to Stand Up To Cancer, at US$1.00, followed by Shipping Protection and Donation to Breastcancer.org.
#1Donation to Stand Up To CancerWig OutletUS$1.00In stock
#2Shipping ProtectionWig OutletUS$2.00–US$40.00In stock
#3Donation to Breastcancer.orgWig OutletUS$1.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wig Outlet in its comparison group.
- Average rating
- 4.08 / 5
- Rated products
- 53% of the catalogue
- In stock
- 42%
- Upper price quartile
- US$199.95
- Currency
- USD
04 · Ads
What Wig Outlet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wig Outlet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Live with WigOutlet, featuring must-have wigs, trending colors, insider tips, and exclusive offers all in a virtual experience made to inspiWigOutlet.com13 Jul 2026video
Sensational by TressAllureWigOutlet.com24 Apr 2026video
Scene Stealer by Raquel WelchWigOutlet.com24 Apr 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026B2B WEB VENTURES LLCverified
Text ad21 Oct 2026B2B WEB VENTURES LLCverified
Text ad20 Oct 2026B2B WEB VENTURES LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wig Outlet.
The creators who tag @wigoutlet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wigoutlet on Instagram, led by Raquel Welch Wig Collection (131K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRaquel Welch Wig Collection@raquelwelchwigs · 🇺🇸 US | Beauty cosmetics skincare Creator | 131K | 0.0% | 1 | Tagged @wigoutlet |
06 · Competitors according to Gravity
Who Wig Outlet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wig Outlet among Clothing Accessories brands in United States. The closest is Wigs.com, then Best Wig Outlet, wigsis.com, Sams Beauty, Hairvivi, Paula Young.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wigs.comwigs.com | |||||||
| Best Wig Outletbestwigoutlet.com | |||||||
| wigsis.comwigsis.com | |||||||
| Sams Beautysamsbeauty.com | |||||||
| Hairvivihairvivi.com | |||||||
| Paula Youngpaulayoung.com |
07 · Company
The company behind Wig Outlet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wig Outlet is a company based in Kansas City, United States, on a domain registered in March 2002.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Kansas City
- Founded
- Data not available
- Domain registered
- 20 Mar 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wigoutlet.com · Shopify · USD
- Catalogue
- 143 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wig Outlet
What people ask Google about Wig Outlet.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wig Outlet a legit company?
According to Gravity by Benchr, Wig Outlet is a brand based in Kansas City, United States: its website has existed since March 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 8,649 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wig Outlet reviews: is it worth it?
Customers rate Wig Outlet 4.7 out of 5 on Trustpilot over 9,464 reviews, 692 of them in the last twelve months: 86% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Wig Outlet scores 5.0 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wig Outlet?
WigOutlet.com is an online retailer that sells human hair wigs, lace front wigs, and synthetic wigs from various brands including Raquel Welch, Ellen Wille, Noriko and Jon Renau. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Wig Outlet expensive?
Wig Outlet's best seller, Donation to Stand Up To Cancer, sells US$1.00 on wigoutlet.com. 42% of the catalogue is in stock. Gravity does not track prices daily: check wigoutlet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Wig Outlet discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wig Outlet advertises on Facebook and Instagram and on Google, where its offers often run. Check wigoutlet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wig Outlet?
Wig Outlet sells on its own website, wigoutlet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wig Outlet?
Gravity by Benchr records a company based in Kansas City, United States, whose domain was registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wig Outlet growing?
Not at the moment. Gravity by Benchr estimates about 120,500 visits to wigoutlet.com in September 2026, up 22% in a month and down 17% over three months. Wig Outlet ranks #306 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wig Outlet use?
Gravity by Benchr identifies wigoutlet.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Wig Outlet's ad budget?
Gravity by Benchr does not publish a spend figure for Wig Outlet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Wig Outlet ranks #306 of 34,142 by estimated traffic. Its closest competitors on the same market are Wigs.com, Best Wig Outlet, wigsis.com, Sams Beauty, Hairvivi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wig Outlet.